Contact Us

What Is the HubSpot CMS Hub, and How Can I Use It?

A powerful Content Management System (CMS) can be your saving grace among the vast selection of website tools—the HubSpot CMS Hub is a leading-edge system designed to address digital maximize online success and help design and operate a game-changing online presence.

You are in good company if you need to build a website to grow your business.

What is the HubSpot CMS Hub

Want to learn more about how to use HubSpot to grow YOUR business?


Why Does HubSpot CMS Matter?

  • 92% of businesses use a CMS. According to a study by Statista, 92% of businesses use a content management system to create and manage their websites. HubSpot CMS Hub has a large potential market of businesses that could benefit from its features.

  • HubSpot CMS Hub users see an average of 15% increase in website conversions. A study by HubSpot found that users of HubSpot CMS Hub see an average of 15% increase in website conversions. HubSpot CMS Hub can help businesses improve their website's ability to generate leads and sales.

  • HubSpot CMS Hub users see an average of 20% increase in website leads. Another study by HubSpot found that users of HubSpot CMS Hub see an average 20% increase in website leads. HubSpot CMS Hub can help businesses attract more website visitors and convert them into leads.

  • HubSpot CMS Hub is used by over 100,000 businesses. HubSpot CMS Hub is used by over 100,000 businesses worldwide; it has a proven track record of success and is trusted by businesses of all sizes. Popular sites using the HubSpot CMS include,,,,,,,,,

  • 91% of HubSpot CMS users say it's easy to use. It is a user-friendly platform that businesses of all sizes can easily adopt. 

  • HubSpot CMS includes over 100 pre-built website templates. It offers various website templates businesses can use to create a professional-looking website without starting from scratch.

  • HubSpot is a favorite among high-traffic websites, ranking higher than traditional CMS systems like WordPress.

HubSpot Market Position

Understanding the Marketing Challenges

In the digital landscape, marketing managers rely heavily on their Content Management Systems (CMS) to navigate the complexities of online marketing.

A CMS platform enables the creation, management, and publication of digital content. It is the website's backbone, allowing marketers to organize and present content efficiently and seamlessly integrate with a CRM Solution and Marketing Automation systems.


However, today's marketing managers and website operators frequently encounter various challenges related to their CMS. These hurdles can include:

Limited Customization Possibilities

Marketing managers often find themselves restricted by the capabilities of their CMS when it comes to customizing and personalizing their website design, layout, and content. This issue can hinder their ability to create a unique and visually appealing online presence representing their brand.

Limited to one Language

Most businesses have customers in different countries, speaking different languages. Having your About Us page translated or showing your services in localized formats is not good enough.  You want to be found in Search in the language your prospects are searching and direct them to the appropriate language version of your site.

Complex Content Management

With a constant stream of content flowing in and out, marketing managers face the challenge of managing and organizing large volumes of content within their CMS. They require a user-friendly CMS offering intuitive content management features, allowing them to easily create, edit, and manage content without technical roadblocks.

Lack of SEO Support

Search engine visibility is crucial for driving organic traffic and reaching the target audience. However, marketing managers may need help to optimize their website content for search engines within their CMS. They need a CMS that provides SEO-friendly features and capabilities, such as customizable meta tags, URL structures, and easy integration with analytics tools.

Mobile Responsiveness

With users increasingly accessing websites through mobile devices, marketing managers must ensure their websites are mobile-responsive. They require a CMS that offers responsive design options, allowing their content to adapt and provide a seamless user experience across different screen sizes.

To address these challenges, marketing managers can use HubSpot CMS Hub's robust feature set. This comprehensive platform addresses the content management needs of marketing teams. With HubSpot CMS Hub, marketing managers can streamline content creation, optimize website performance, and enhance user experiences.

CMS Hub empowers marketing managers to take control of their digital content strategy, drive engagement, and achieve their marketing goals. Let's explore how CMS Hub can revolutionize its approach and pave the way for online success.

Introducing the HubSpot CMS Hub

One of the key features of HubSpot's products is their tiered structure, providing marketing managers with a range of options to suit their specific needs. The tiers available include Free, Starter, Pro, and Enterprise, each offering a distinct set of features and functions to address marketing managers' challenges.

Whether it's basic website management, enhanced customization options, advanced SEO features, creating multi-language versions of website pages, blog posts, or comprehensive analytics, CMS Hub equips marketing managers with the tools to build and manage exceptional websites,  streamline content management processes, and achieve their marketing objectives.

There is a fast-growing portfolio of website themes in the HubSpot Marketing place, a testimonial for the platform's increasing popularity, combined with award-winning customer support.

  • Free Tier: HubSpot's CMS Hub Free tier is an excellent starting point for businesses looking to establish their online presence. The free CMS tools offer basic functionality, allowing users to create and manage a website with limited features. While it may have some limitations, it still provides a solid foundation for small businesses or those just starting their digital marketing efforts.

  • Starter Tier: The CMS Hub Starter tier is perfect for growing businesses that require additional customization options and content management capabilities. Like all Starter tiers, it removes HubSpot branding. It offers enhanced features like themes, mobile optimization, and collaboration tools. With these functionalities, marketing managers can have more control over their website's design and functionality, ensuring a more tailored online presence.

  • Pro Tier: The CMS Hub Professional tier provides advanced features that empower marketing managers to optimize their website's performance and drive better results. This tier includes smart content, A/B testing, and adaptive testing capabilities. Marketing managers can personalize content based on visitor behavior, test variations to improve conversions and gain valuable insights to refine their strategies further.

  • Enterprise Tier: The CMS Hub Enterprise tier is tailored for large-scale businesses with complex requirements. It offers comprehensive solutions to address the needs of enterprise-level organizations. This tier includes advanced security features, multi-language content management capabilities, and advanced reporting tools. With these features, marketing managers can ensure the security and scalability of their websites while delivering localized content to a global audience. As with all enterprise-level hubs, it opens the door to access HubSpot Custom Objects. 

Essential CMS tools to build and secure your website.

Free tools with increased limits, plus:

  • Local website development
  • Premium hosting
  • App and asset marketplace
  • Website themes
  • Payments (U.S. only)
  • Drag-and-drop editor

Comprehensive CMS software to personalize and scale your website

Includes Starter functionality plus:

  • Dynamic personalization
  • Custom reporting
  • SEO recommendations & optimizations
  • A/B testing
  • Smart content & reporting

Our most powerful CMS software for advanced control and flexibility.

Includes Professional functionality plus:
  • Custom objects
  • Memberships
  • Web apps
  • Adaptive testing
  • Additional root domains

Each tier of the HubSpot CMS Hub provides businesses with the tools and capabilities they need to succeed in their digital marketing efforts. Whether starting with the Free tier, scaling up to the Starter or Professional tiers, or catering to the advanced needs of enterprise-level organizations with the Enterprise tier, HubSpot CMS Hub offers a range of options to accommodate businesses of all sizes and complexities. Now, let's dive into the key features of the HubSpot CMS Hub.


Want to learn more about how to use Content Marketing to grow YOUR business?


Key Features and Functions of HubSpot CMS Hub

HubSpot CMS Hub offers a wide range of critical features and functions specifically designed to address the needs and challenges faced by marketing managers. In this section, we will explore the key HubSpot features of the CMS Hub that empower marketing managers to streamline their content management processes, optimize website performance, and drive results.

1. Intuitive Drag-and-Drop Editor

HubSpot CMS Hub provides an intuitive drag-and-drop editor that allows marketing managers to create and update web pages without coding knowledge. This feature reduces the need for technical expertise, enabling marketing teams to make quick content updates, customize website layouts, and deliver a visually appealing online presence.

2. Content Creation and Management

With HubSpot CMS Hub, marketing managers have robust content creation and management capabilities at their fingertips. The platform offers a centralized hub for managing all types of content, from blog posts to website pages, landing pages to email templates and gated content resources. This feature streamlines content creation, ensuring consistent branding and messaging across various channels.

HubSpot CMS Hub users save up to 10 hours per week on content management.

Especially when combined with HubSpot Marketing Hub for content marketing and Marketing automation, you have access to some of the most powerful marketing features in the industry. 

3. Customization and Personalization

Use CMS Hub to customize and personalize their website content to provide tailored experiences to their audience. The platform offers flexible customization options, allowing marketing teams to design and modify website layouts, fonts, colors, and imagery to align with their brand identity. Additionally, by using "smart content," content marketers can deliver personalized experiences based on visitor behavior, improving engagement and conversions. You can add custom-coded elements and build modules and templates to standard elements if needed. 

4. Mobile Optimization

Websites must provide a seamless user experience across different devices and screen sizes. HubSpot CMS Hub ensures mobile optimization by offering responsive design options. This feature automatically adjusts the website layout and content to fit various screen sizes, enhancing user experience and reducing bounce rates.

You Might Also Like

Optimize Your Investment With the HubSpot Admin Accelerator 🚀

Are You Getting the Most Value From Your HubSpot Subscription? The HubSpot Admin Accelerator program is designed to optimize your HubSpot investment.


5. SEO-Friendly Features

HubSpot CMS Hub includes built-in SEO recommendations, tools, and features that help marketing managers optimize their website content for search engines. The platform allows for customizable meta tags, URL structures, and alt text for images, making it easier to implement SEO best practices. Additionally, HubSpot CMS Hub seamlessly integrates with other HubSpot tools, such as the SEO optimization tool, enabling marketing managers to track keyword rankings, monitor organic traffic, and identify opportunities for optimization.

HubSpot CMS Hub users see an average of 10% increase in organic traffic.

6. Collaboration and Workflow

Effective collaboration is essential for marketing teams, and HubSpot CMS Hub provides features that facilitate seamless collaboration and workflow management. The platform offers content staging and approval workflows, allowing team members to review, edit, and approve content before publishing. This feature ensures consistent quality and messaging across all marketing materials.

The HubSpot mobile CRM app allows you to check things on the go.

7. Advanced Analytics and Reporting

HubSpot CMS Hub equips marketing managers with advanced analytics and reporting capabilities to track and measure website performance. The platform provides comprehensive insights into website traffic, page views, conversion rates, and other vital metrics. These analytics enable marketing teams to make data-driven decisions, identify areas for improvement, and optimize their website to drive better results.

HubSpot CMS Hub users see an average of 15% increase in website conversions and an average of 20% increase in website leads.

8. Scalability and Security

HubSpot CMS Hub is designed to accommodate the needs of businesses as they grow and expand. The platform offers scalability, allowing websites to scale as the business evolves. Additionally, HubSpot CMS Hub ensures advanced security measures, such as automatic SSL certificates and content delivery network (CDN) hosting, to protect websites from security threats and ensure a reliable online presence.

HubSpot CMS Hub offers comprehensive features and functions that empower them to streamline content management processes, optimize website performance, and drive results. HubSpot CMS Hub equips marketing and design teams with the necessary tools to create and manage exceptional online experiences. By leveraging these key features and functions, marketing managers can enhance their digital presence, engage their audience, and achieve their marketing goals effectively.

9. Seamless Multi-language capabilities

Both CMS Hub and Marketing Hub Pro and above offer effective capabilities to build and manage a multilingual website. Creating multi-lingual variations of pages or blog posts is a few clicks away; the AI Content Assistant polishes up imperfections and/or changes the tone of original content and translations. The available language switcher module detects when a translated version of the page is available and offers it accordingly; hreflang tags are being added accordingly. 

Grade My Website Now!


HubSpot Resources

To help you understand and use the HubSpot CMS Hub, there are several recommended resources that marketing managers can leverage. These resources provide valuable insights, guidance, and expert services to ensure you make the most of HubSpot CMS Hub and drive your marketing efforts to new heights.

  • HubSpot Academy: HubSpot Academy offers many educational resources, including online courses, certifications, and practical guides. Marketing managers can use the HubSpot CMS Hub-specific courses to deepen their knowledge of the platform's features and functionalities. Courses cover Inbound Marketing, content creation, website optimization, SEO best practices, Growth-Driven Design best practices, and more. By investing time in HubSpot Academy and its web design resources, marketing and design team members can gain valuable insights and proficiently utilize HubSpot CMS Hub to its full potential.

  • HubSpot Community: The HubSpot Community is an online forum where marketing professionals, including HubSpot users and experts, gather to share insights, ask questions, and exchange ideas. Marketing managers can tap into the power of this community to connect with peers, seek guidance, and learn from others' experiences. By actively participating in the HubSpot Community, marketing managers can gain valuable tips, discover innovative strategies, and stay up to date with the latest trends and developments in the world of HubSpot CMS Hub.

  • HubSpot Solutions Partner: Looking for more customized support? As certified and accredited partners, our consultants provide HubSpot Services and customized services configured to your business needs, ensuring you get the most out of your CMS Hub and overall HubSpot investment. From onboarding to implementation, coaching and customization, integration, and Growth-Driven Design implementations, expert consultants can help you accelerate your sales growth and achieve your goals.

  • HubSpot Suite of Products:  The HubSpot Suite consists of HubSpot CMS Hub, HubSpot Marketing Hub, HubSpot Operations Hub, HubSpot Sales Hub, HubSpot Commerce Hub, and HubSpot Service Hub. The HubSpot CRM platform is a shared resource and is part of all hubs. 

Unleashing Content Management Success: Empower Your Team with HubSpot CMS Hub

Using HubSpot CMS Hub is a game-changer for marketing managers, offering a robust suite of features and functions that streamline content management, optimize website performance, and drive results. Marketing managers use CMS Hub to create exceptional websites and conquer the digital landscape, from the intuitive drag-and-drop editor to customizable themes, mobile optimization, and advanced analytics. With HubSpot Academy and the vibrant HubSpot Community as recommended resources, marketers can access a treasure trove of knowledge and peer support. 

So, bid farewell to clunky content management systems of the past and say hello to a world of possibilities with HubSpot CMS Hub. It's time to take your marketing efforts to new heights and shine brighter than a supernova in the galaxy of digital success!

Hubspot has begun to make AI capabilities available throughout the platform with Content Assistant and ChatSpot. Contact us to leverage AI in your platform.

HubSpot Services

HubSpot CMS FAQs

How does HubSpot CMS compare with Wix?

When comparing HubSpot CMS vs. Wix, both provide impressive features and boast user-friendly interfaces. While HubSpot's CMS Hub proves to be a robust solution for businesses and marketers, Wix offers an affordable alternative for those seeking e-commerce and personal use options.

  • CMS Hub is a formidable asset in HubSpot's arsenal, crafted specifically to empower businesses and marketers in effortlessly crafting and expanding impactful websites.
  • Wix is primarily a website-building platform with a fully customizable and flexible website-building editor.


How does HubSpot CMS compare with WordPress?

When comparing HubSpot vs. WordPress, the HubSpot CMS revolutionizes website creation by incorporating the capabilities of a CRM platform. This innovative solution allows businesses to personalize every step of the customer's buying journey while improving the synchronization between marketing and sales teams. Additionally, it provides accurate closed-loop reporting, enabling businesses to gain valuable insights into their performance.

  • HubSpot is a revolutionary cloud-based platform that empowers scaling businesses to thrive by integrating sales, service, marketing, and content management software. With its innovative CMS Hub, businesses can effortlessly create, manage, and analyze their website and blog content, optimizing their digital presence for success.
  • WordPress is an open-source website creation platform using a MySQL database written in PHP. It's a popular tool for individuals without coding experience who want to build websites and blogs. 


Does HubSpot have adaptive testing?

While A/B testing is already available at lower tiers, Adaptive Testing is an intelligent testing feature in Marketing Hub Enterprise and CMS Hubs Enterprise that automatically allocates more traffic to higher-performing variations of marketing assets (e.g., emails, landing pages). By continually optimizing the allocation of traffic, this feature maximizes conversion rates and ensures that the most effective marketing assets reach the widest audience.

Does HubSpot have Content Staging?

Yes, Content Staging is available in CMS Hub Professional and Enterprise subscriptions.

Utilizing the power of the content staging tool, you can transform and relaunch your website and landing pages within a secure staging environment. Whether you want to revamp existing HubSpot-hosted pages or create brand-new ones from scratch, this tool empowers you to do so effortlessly. All the content you create and publish in the content staging area will be securely hosted on And when the time comes to unveil your newly redesigned pages to the world, you can seamlessly replace multiple live pages on your website in one go.



Nicole is a HubSpot Operations Specialist. She works on campaign management for clients. A Pittsburgh native, she is a lover of the outdoors, good food, and taking advantage of every travel opportunity that comes her way.

Article Contents

Leave a Comment