13 Habits of Successful Content Creators in 2023
It seems like just about everybody agrees that content marketing is the marketing strategy of the hour, year, or decade. Yet surprisingly, few are doing content marketing. And fewer still are doing it well. Here are some habits to acquire and nurture to become more effective, stand out among content creators, and bring more of the power of content marketing to your business in 2023.
1. Set clear goals and objectives
Setting clear goals and objectives is an important habit of effective content creators because it helps them stay focused and ensures that their content is aligned with their overall objectives. Having a clear idea of what they want to achieve with their content allows content creators to plan and create content that is targeted and relevant to their audience. It also helps them measure the success of their content and determine if they are meeting their goals.
For example, a content creator may have the goal of increasing brand awareness for their company. To achieve this goal, they may create a series of blog posts or social media posts that highlight the company's products and services. By setting this goal in advance and aligning their content with it, the content creator can ensure that their efforts are directed towards achieving their desired outcome.
2. Read and Research
Researching thoroughly is a habit of effective content creators because it helps them produce accurate, well-informed content that their audience will find valuable. Good research involves gathering information from various sources, including primary sources (such as original research or data) and secondary sources (such as articles, books, or other published works).
Effective content creators take the time to research their topics thoroughly, using a variety of methods such as:
- Interviewing experts or industry insiders
- Analyzing data and statistics
- Reviewing primary and secondary sources
- Conducting online searches to find relevant information
By taking the time to research their topics thoroughly, content creators can create content that is accurate and reliable, which helps to establish credibility and build trust with their audience. It also allows them to present new and unique perspectives on their topics, making their content more interesting and engaging.
Find the blogs your audience reads and read them as well.
3. Write consistently
Being consistent is an important habit of effective content creators because it helps them build a loyal audience. Consistency can refer to several different things, such as:
- Posting content on a regular schedule (e.g. daily, weekly, etc.)
- Maintaining a consistent brand voice and tone
- Using consistent formatting and design elements in their content
By being consistent, content creators can establish a sense of predictability and reliability for their audience. This can help to build trust and foster a sense of community around their content, which can lead to increased engagement and loyalty from their audience.
For example, if a content creator consistently posts high-quality blog posts every Monday, their audience will come to expect new content from them on that day and may make a habit of checking back for updates. This consistency can help to build a loyal following over time.
4. Know your audience - "define your buyer persona"
Knowing your audience is an important aspect of effective content creation because it allows you to create content that is relevant and valuable to your target audience. When you understand your audience's needs, interests, and pain points, you can create content that addresses these issues and delivers value to your readers. This can help to increase engagement and build a loyal following.
Here are a few ways that knowing your audience can help with content creation:
It allows you to tailor your content to your audience's needs: By understanding what your audience is looking for, you can create content that addresses their specific needs and interests.
It helps you choose the right tone and style: Knowing your audience can also help you choose the right tone and style for your content. For example, if you target a younger audience, you may want to use a more casual and conversational tone. In contrast, if you are targeting a more professional audience, a more formal tone may be more appropriate.
It helps you choose the right format: Different audiences may prefer different formats for consuming content. By understanding your audience's preferences, you can choose the right format (e.g. blog post, video, podcast, etc.) to deliver your message.
It helps you promote your content effectively: Knowing your audience can also help you choose the right channels for promoting your content. For example, if your audience is active on social media, you may want to focus on promoting your content on those platforms.
Understanding your audience is essential for creating content that resonates with them and delivers value.
5. Keep the End Goal in Mind
Keeping the end goal in mind is an important aspect of effective content creation because it helps to ensure that your content is aligned with your overall objectives. By having a clear idea of what you want to achieve with your content, you can create content that is targeted and relevant to your audience, which can help to increase engagement and drive desired outcomes.
Here are a few ways that keeping the end goal in mind can help with content creation:
It helps you create a plan: By having a clear idea of what you want to achieve with your content, you can create a plan for how to achieve it. This can include deciding on the topics to cover, the format of the content, and the promotion plan.
It helps you stay focused: Keeping the end goal in mind can also help you stay focused on the most important aspects of your content. This can help you avoid getting sidetracked or going off on tangents, which can help to make your content more effective.
It helps you measure success: Having a clear end goal in mind can also help you measure the success of your content. By setting specific, measurable goals (e.g. increasing website traffic by 20%), you can track your progress and determine if your content is achieving the desired results.
6. Use analytics
Using analytics can be a valuable tool for effective content creation because it allows you to gather data about your audience and your content, which can help you make informed decisions about your content strategy. Some specific ways that you can use analytics for effective content creation include:
Measuring content performance: By analyzing data about your content (such as page views, time spent on a page, and engagement metrics), you can determine which types of content are most popular with your audience and adjust your strategy accordingly.
Identifying opportunities for improvement: Analyzing data can also help you identify areas where your content could be improved. For example, if you notice that your bounce rate is high for a particular page, you may want to consider revising the content to make it more engaging.
Understanding your audience: Analyzing data about your audience (such as demographics, location, and behavior) can help you create content that is more relevant and valuable to them.
Determining the best channels for promotion: By analyzing data about how your content performs on different channels (such as social media, email, or your website), you can determine which channels are most effective for promoting your content and allocate your resources accordingly.
Using analytics can be a powerful tool for effective content creation. It allows you to make data-driven decisions about your content strategy and optimize your efforts to achieve your goals.
7. Strategize and plan ahead
If you have a team, take the time to meet daily. It will pay off in your results. And if you're a content marketing team of one, the same advice applies; just call it evaluation instead of a strategy meeting. You have a documented editorial mission statement, a documented content marketing strategy, and a solid handle on what effective content marketing looks like. Take time daily to evaluate your efforts and see how well those efforts match up with your documented strategy and expectations.
Some specific ways that content creators can plan include:
Creating an editorial calendar: An editorial calendar is a schedule that outlines the topics and dates for publishing content. By creating an editorial calendar, content creators can plan their content in advance and ensure they have a steady stream of content to publish.
Outlining content: Many content creators find it helpful to outline their content before they start writing. This can help them organize their thoughts and ensure that their content has a clear structure and flow.
Setting deadlines: Setting deadlines for yourself can help you stay on track and ensure that you are consistently producing content. It can be helpful to set both short-term and long-term deadlines to help you stay focused and make progress toward your goals.
Batching work: Some content creators find it helpful to batch similar tasks together, such as writing several blog posts in a single day or scheduling several social media posts simultaneously. This can help them be more efficient and avoid getting bogged down in the details.
8. Update/create content
The frequency with which content creators should update and create content will depend on several factors, including the goals of the content, the audience, and the resources available. Here are a few general guidelines to consider:
For most websites and blogs, it is generally recommended to publish new content at least once a week. This can help to keep your audience engaged and attract new visitors through search engines.
For social media platforms, the recommended frequency will depend on the platform and the audience. For example, it is generally recommended to post at least once a day on Twitter but only a few times a week on Facebook.
For newsletters and email marketing campaigns, the frequency will depend on the goals of the content and the preferences of the audience. Some content creators may choose to send newsletters on a weekly or monthly basis, while others may send them more or less frequently.
Overall, the key is to find a balance that works for your audience and allows you to produce high-quality content consistently. It's also important to be flexible and adjust your content creation schedule as needed based on your audience's response and your resources.
9. Find your voice
Finding the right tone of voice for your content can be an important factor in creating content that resonates with your audience. Here are a few guidelines to consider:
Know your audience: The tone of your content should be appropriate for your target audience. For example, if you are targeting a younger audience, you may want to use a more casual and conversational tone, while if you are targeting a more professional audience, a more formal tone may be more appropriate.
Understand the purpose of the content: The tone of your content should also be appropriate for the purpose of the content. For example, if you are writing instructional content, a more straightforward and informative tone may be appropriate, while if you are writing a personal blog post, a more personal and conversational tone may be more effective.
Consider your brand personality: Your content should also reflect the personality of your brand. For example, if your brand is known for being fun and energetic, you may want to use a more lively and playful tone in your content.
Be consistent: It's important to maintain a consistent tone of voice throughout your content. This can help to establish your credibility and build trust with your audience.
Overall, finding the right tone of voice for your content is an important factor in creating content that resonates with your audience and delivers value. It's important to consider your audience, the purpose of the content, and your brand personality when choosing a tone.
Creating valuable content is a start, but "developing relationships" with your audience is the most effective way to nurture them into leads.
There are several ways that content creators can be more engaging to their audience. Here are a few tips:
Know your audience: The most engaging content is tailored to the interests and needs of the target audience. By understanding your audience, you can create content that is relevant and valuable to them.
Tell a story: People are naturally drawn to stories, and incorporating a narrative into your content can make it more engaging.
Use visuals: Adding visual elements such as images, videos, and infographics can make your content more engaging and easier to understand.
Use formatting techniques: Using formatting techniques such as headings, bullet points, and short paragraphs can help to make your content more readable and easier to scan.
Encourage interaction: Asking questions, inviting comments, and encouraging shares can help to engage your audience and foster a sense of community around your content.
Being engaging requires an understanding of your audience and creating content that is relevant, valuable, and easy to consume. By using a variety of techniques and formats, you can create content that is more likely to capture and hold the attention of your audience.
11. Understand KPIs
As you work to get your content discovered, focus on a key performance indicator (KPI) and optimize your content for that KPI. This is a specific metric chosen to measure how well your content is doing as far as meeting expectations. The KPIs that are typically looked at include:
Social media traffic; the number of visitors that come to your content from a social media post
Direct traffic; the number of visitors that come to your content by entering your website's URL into their browser
Organic traffic; the number of visitors that come to your content by way of a SERP link
Submissions; the number of visitors to your website who submit their contact information in exchange for a resource you offered them
12. Experiment with new formats and techniques
The best content creators are just curious by nature. Experimenting with new formats and techniques is an important habit of effective content creators because it allows them to find new and creative ways to engage their audience and deliver value. Some specific ways that content creators can experiment with new formats and techniques include:
Trying out new types of content: Content creators can experiment with creating different types of content, such as videos, podcasts, infographics, or interactive elements. This can help them reach new audiences and keep their content fresh and interesting.
Using new tools and technologies: There are always new tools and technologies emerging in the content creation space, and experimenting with these can help content creators create more engaging and interactive content.
Testing different formats: Content creators can experiment with different formats for their content, such as long-form articles, short social media posts, or live videos. This can help them find the best way to deliver their message and engage their audience.
Trying out new promotion techniques: Content creators can also experiment with different promotion techniques, such as using paid advertising or collaborating with other creators, to reach new audiences and increase engagement with their content.
Experimenting with new formats and techniques is an important habit for effective content creators because it allows them to stay on the cutting edge and find new ways to engage their audience.
13. Focus on Quality
Focusing on quality is an important habit of effective content creators because it ensures that their content delivers value to their audience. Some specific ways that content creators can focus on quality include:
Researching thoroughly: Good content creators take the time to research their topics thoroughly, ensuring that their content is accurate and well-informed.
Using credible sources: Content creators should also use credible sources for their information and properly cite them to establish credibility and build trust with their audience.
Writing clearly and concisely: Effective content is easy to understand and free of errors. Content creators should take the time to revise and edit their work to ensure that it is clear and concise.
Using visuals: Adding visual elements such as images, videos, and infographics can help to make content more engaging and easier to understand.
Providing value: Good content creators prioritize creating content that delivers value to their audience. This can mean providing new and unique perspectives, solving problems, or simply entertaining and engaging the reader.
Quality and value of content are essential for effective content creators because it helps to ensure that their content is accurate, engaging, and valuable to their audience.