How to Establish Your Brand Credibility [Video]

You want your brand to be credible. Credibility is a key element of trust and fundamental for a successful Inbound Marketing Strategy. This credibility can be gained in many ways. While the foundation of credibility is knowing your stuff and being a knowledgeable resource for prospects, the good news is that you don't need to present immense details and information to be considered credible. Credibility is about the clarity, enthusiasm, and consistency of information presented.

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How to build your brand credibility

Building brand credibility is essential for startups and businesses because it helps establish customer trust and loyalty. When consumers trust a brand, they are more likely to purchase from that brand again and recommend it to others.

In addition, a credible brand is more likely to attract new customers and be seen as a leader in its industry. Brand credibility can also lead to increased sales and revenue for a business.

Brand credibility is defined by the trust and confidence that consumers have in a particular brand. It's the belief that the brand will deliver on its promises and provide a high-quality product or service.

Perhaps the most critical piece of building your business's credibility is demonstrating that you care. In building your online credibility, you must show an active interest in the well-being of your audience. Regardless of what you're doing online⁠—building a blog, communicating with readers, selling a product, or having a conversation on social media⁠—the biggest thing you can do to build credibility is show you care about your audience.

The Importance of Brand Credibility.

  • 72% of consumers say they are more likely to trust a brand with a strong online presence. A strong online presence is essential for building your brand credibility; it includes a well-designed website, informative blog posts, and active social media accounts.

  • 82% of consumers say they are likelier to do business with a brand with positive reviews. Positive reviews are a powerful way to build brand credibility. Consumers are more likely to trust a brand with a good reputation; positive reviews can help build that reputation.

  • 92% of consumers say they are more likely to trust a transparent brand about its practices. Transparency is important for building brand credibility. Consumers want to know what a brand does with their data and how they use it. You can build trust with your customers by being transparent about your practices.

  • 90% of consumers say they are more likely to trust a brand consistent with its messaging across all channels. Consistency is important for building brand credibility. Consumers want to know they can count on a brand to deliver the same experience, regardless of where they interact. By being consistent with your messaging, you can build trust with your customers.

  • 86% of consumers say they are more likely to trust an authentic and genuine brand. This statistic shows that authenticity is essential for building brand credibility. Consumers want to feel like they are dealing with a real person, not a faceless corporation. By being authentic and genuine, you can build trust with your customers.

Identify your target audience.

Who are you trying to reach with your brand? It's essential to clearly understand the specific group of people you are trying to reach with your brand. Define the ideal customer/company profile and prospect individuals, ICPs, and Buyer Personas you are targeting. This will help you tailor your messaging and marketing efforts to appeal to your target audience.

Understanding the needs and values of your target audience: To effectively build brand credibility with your target audience, it's essential to understand their needs and values. This will help you create products or services that meet their needs and align with their values. In addition, understanding your target audience will help you better communicate the benefits of your brand and establish trust with them.

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Develop a unique value proposition.

What sets your brand apart from competitors? Your prospects and customers must be able to differentiate your brand from your competitors. This can be done by highlighting your products or services' unique features or benefits. Completing a SWOT exercise will assist in the process.

Communicating the benefits of your brand to your target audience: Once you have identified what sets your brand apart, it's important to communicate this to your target audience effectively. This can be done through marketing materials, your website, and social media. By clearly communicating the benefits of your brand, you can establish trust with potential customers and set your brand apart from competitors.

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Build Brand Credibility.

Your brand identity comprises what your brand says, your values, how you communicate about your product, and what you want people to feel when interacting with your brand. This brand identity is the personality of your business and serves as a promise to your customers.

The impression your product leaves with your customers stays with them long after the sale is completed. Establishing brand identity is the process of shaping that impression. Various components make up a well-developed brand identity. 

Here are some of our favorite ways to build and ensure enduring credibility for a company's brand:

1. Have an established brand identity

Establishing a strong brand identity does not just make your product more memorable; it makes your brand more authoritative in its market. A brand that establishes a face and maintains it consistently over time develops credibility among its competitors and trust among its customers.

2. Engage with the community of thought leaders

As you build an online presence, focus on sharing and commenting on content from your niche's thought leaders. As you engage through social media, you show you understand and value those around you who know what they're talking about. Drawing from their expertise and knowledge demonstrates you are a credible source. 

3. Do your homework

Sharing content without reading or commenting on it without knowing what it's all about comes across as disingenuous. Make sure you know what you're sharing so that you do so thoughtfully and purposefully when you engage.

4. Use inbound marketing techniques

Using inbound marketing techniques helps build a credible reputation. Going inbound encourages you to create your content with a human voice, be consistent when you leverage it on each channel, and stick to it.

5. Protect the personal information of clients and prospects

Safeguarding everybody's personal information improves your brand's credibility. Don't wait for the inevitable regulatory oversight. Take care of the information you gather. Don't sell it or let anyone use it without permission.

6. Don't be sales-y

Use promotion-free content marketing to increase customer trust in your brand. Help your prospects and customers with the products and services you offer. Consumers want reliable information before making any purchase decisions. Know where prospects are in your marketing funnel. That way, you can engage them with relevant content that meets them where they are in their buyer's journey. It may be a slower process, but the trust is established over time and grows.

The trust that underlies credibility is a byproduct of your commitment to quality and excellence. If you deliver the right results to the right people, they will believe in and trust your product and service over time.

7. Be available and easily accessible

To establish the trust that builds credibility for your brand, be sure you are always accessible to your customers and allow them to interact with you directly. You lessen your credibility whenever a customer has a question and cannot get an answer promptly.

To support the accessibility for your customers, you should set up a full-feature customer-support infrastructure. Use helpdesk software, attend conferences and events, and seek to answer questions promptly and personally. This increases your likability and provides support to your customers. That support is the basis for building the trust and credibility we've discussed.

8. Have an exceptional service or product

Purchase decisions are often made based on emotion instead of logic. Your challenge is ensuring your product is of impressive quality to justify their purchase, demonstrating trustworthiness and expertise in your services. No matter how good the game you talk about is, if your product or service is not top-quality, it will draw negative reviews. That leads to distrust, decreased credibility, and brand equity.

Brand credibility is an important part of a company's quest for success. Be consistent, be honest, and be transparent alongside working to implement marketing best practices, and you'll be well on your way to establishing your brand image as one your customers and prospects can count on. 


9. Be transparent and honest

To further establish credibility, you need to be transparent. That means recognizing and being open about your business's strengths and weaknesses. If your brand isn't right for a potential customer, guide them to a brand that is a better fit. This shows you care about the customer and their needs, not just making a sale, thus building credibility and ensuring they'll return when the time is right.

Likewise, suppose there is a breach of trust/credibility, like a data breach or faulty product. In that case, it is possible to recover if you've created good consumer goodwill, demonstrated a willingness to fix any problem, and built a solid belief in your product and customer service. When necessary, apologize, acknowledge where the brand went wrong, and fully articulate your efforts to rebuild your customers' trust.


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Shelley's been in Seattle practically since the dawn of time. She enjoys having fun (seriously) with research and writing. In her off hours she reads and walks, although not at the same time -- because tripping over sidewalks is embarrassing.

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