Comparing HubSpot Pricing Tiers: Which One is Right for You?

HubSpot has demonstrated a highly successful CRM with world-class features, integrations, and capabilities, all available within different price ranges.

As each pricing tier comes with different capabilities, how do you choose the one that aligns with your budget but gives you the tools you need to succeed? 

Whether you're a small startup or a large enterprise, we'll guide you through the options, ensuring you maximize your investment in HubSpot.

HubSpot pricing tiers

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Free Tier

When exploring the world of HubSpot, the Free Tier serves as the gateway to inbound marketing and sales. This cost-effective option is ideal for businesses starting their journey or those looking to test the waters before committing to a higher-priced plan.

The Free Tier is, as the name suggests, absolutely free. It provides a fundamental set of tools, and while it may not offer the full spectrum of features found in the paid tiers, it still presents a valuable entry point into the HubSpot ecosystem.

Key Features:

  • CRM (Customer Relationship Management): The Free Tier offers a basic CRM, allowing you to organize and manage customer data. This is an invaluable asset for small businesses, startups, and solopreneurs to keep track of their contacts and interactions.

  • Basic Marketing and Sales Tools: Access essential email marketing, forms, and contact management tools. These features enable you to nurture leads and build relationships with your prospects.

HubSpot Free is Ideal for:

The Free Tier is a perfect choice for small businesses and startups, especially those with limited budgets. It's also an excellent option for entrepreneurs and solopreneurs who need a simple and efficient CRM to manage their contacts and initial marketing efforts.


  • Cost-effective: The most significant advantage of the Free Tier is that it doesn't cost you a dime. It's a fantastic solution for businesses that must keep their overheads low as they grow.

  • Gateway to HubSpot: This tier provides an excellent introduction to HubSpot's interface and functionalities. You can taste what the platform offers without a financial commitment.

  • Basic marketing and sales tools: While it may not have the advanced features of the paid tiers, the Free Tier still equips you with fundamental marketing and sales tools to start engaging with leads and customers.

  • Scalability: As your business expands, you can seamlessly upgrade to a higher-tier plan when your needs evolve.

The Free Tier of HubSpot is an accessible and budget-friendly option for businesses just beginning their inbound marketing journey. It's particularly valuable for startups and small businesses leveraging the HubSpot CRM and basic sales and marketing tools without incurring additional costs. 

While it does not offer the full suite of features in the paid tiers, it's a great way to get acquainted with HubSpot and the inbound methodology, setting the stage for potential future growth and success.

Starter Tier

If your business has outgrown the Free Tier or is looking for more advanced features to enhance your inbound marketing and sales efforts, the Starter Tier could be the perfect step forward. This tier is designed to cater to the needs of growing businesses, offering a more comprehensive set of tools without breaking the bank.

The Starter Tier is the next logical progression for businesses requiring additional features and capabilities beyond the Free Tier. It provides a cost-effective option for small to mid-sized businesses ready to invest in their growth.

Key Features:

  • CRM: Just like the Free Tier, the Starter Tier includes a CRM system for efficient contact management and organization and maintaining your CRM database.

  • Email marketing: One significant upgrade from the Free Tier is including email marketing tools. You can create and send marketing emails to effectively engage your leads and customers.

  • Live chat: The Starter Tier introduces live chat functionality, enabling real-time interactions with website visitors. This fosters improved customer engagement and support.

HubSpot Starter is Ideal for:

The Starter Tier is best suited for small to mid-sized businesses that have grown beyond the initial stages and now require more robust marketing and sales tools to support their expansion. It's the right choice for those looking to scale up their inbound marketing efforts.


  • Affordable growth: The Starter Tier is an affordable solution for businesses with budget constraints, providing a cost-effective way to access advanced marketing tools.

  • Additional features: With email marketing and live chat, you have more powerful tools to engage with leads and customers, boosting conversion rates.

  • Scalable pricing: HubSpot understands that your business may continue to grow, and the Starter Tier is designed to accommodate that growth. It's a cost-effective way to scale your marketing and sales operations.

  • Integration opportunities: You gain the ability to integrate with more third-party apps and services, expanding your capabilities and streamlining your processes.

  • Training and support: HubSpot offers valuable resources, training, and support to help you make the most of the Starter Tier, ensuring you get the results you desire.

  • Branding: An important element for many, the HubSpot branding is removed from assets..

The Starter Tier of HubSpot is a sensible choice for businesses that have advanced beyond the Free Tier's capabilities but are still mindful of budget considerations. It's a cost-effective way to access more powerful marketing and sales tools, such as email marketing and live chat, enabling you to engage with leads and customers more effectively. 

Professional Tier

For businesses looking to take their inbound marketing and sales to the next level, the Professional Tier is a strategic choice. This tier offers advanced features and capabilities to streamline and optimize your marketing and sales efforts, making it an ideal solution for mid-sized to large businesses.

The Professional Tier bridges the Starter Tier and the Enterprise Tier. It's a well-rounded option for businesses that have outgrown basic tools and need more comprehensive solutions to drive their inbound marketing strategies.

Key Features:

  • CRM: The Professional Tier continues to provide a robust CRM system for effective contact management.

  • Marketing automation: This tier introduces advanced marketing automation capabilities, allowing you to automate repetitive tasks, nurture leads, and create more personalized marketing campaigns.

  • Sales automation: The Professional Tier offers features such as lead scoring and advanced sales automation for a seamless alignment between marketing and sales.

HubSpot Pro is Ideal for:

The Professional Tier is tailored for mid-sized to large businesses with established marketing and sales teams looking to automate key sales and marketing activities. It's suitable for improving efficiency, scalability, and alignment between their marketing and sales operations.


  • Comprehensive marketing tools: With marketing automation, you can create more targeted and effective campaigns, resulting in higher conversion rates and better lead nurturing.

  • Sales optimization: The Professional Tier empowers your sales team with features like lead scoring and advanced sales automation, streamlining the sales process and improving the overall customer experience.

  • Customization and reporting: You gain access to advanced customization options and in-depth reporting capabilities, allowing you to tailor your HubSpot experience to your specific needs and track performance metrics more effectively.

  • Scalability: As your business grows, the Professional Tier ensures that your marketing and sales efforts can keep pace with your expansion.

  • HubSpot Academy: HubSpot Academy provides extensive training resources and support to help you maximize the Professional Tier, ensuring you can leverage the platform to its fullest potential.

The Professional Tier of HubSpot is the sweet spot for mid-sized to large businesses seeking to elevate their inbound marketing and sales efforts. With advanced marketing and sales automation, improved customization, and comprehensive reporting, this tier equips you with the tools to optimize your strategies and scale your operations. 

Whether aiming to boost efficiency, align your marketing and sales teams, or enhance your customer experience, the Professional Tier offers the features and capabilities to help you achieve those goals effectively.

Enterprise Tier

When your business reaches the stage where you require the utmost in power, customization, and scalability in your inbound marketing and sales efforts, the Enterprise Tier from HubSpot is the ultimate solution. This top-tier offering is tailored for large enterprises with complex needs and high-volume operations.

The Enterprise Tier represents the pinnacle of HubSpot's offerings. It's designed to cater to the needs of large enterprises, offering a comprehensive suite of advanced features and capabilities to maximize marketing and sales performance.

Key Features:

  • CRM: The Enterprise Tier maintains a robust CRM system for efficient contact management.

    Advanced marketing and sales automation: This tier provides advanced marketing and sales automation features powered by artificial intelligence (AI) for enhanced personalization and efficiency.

  • AI-powered analytics: Utilize AI-driven analytics to gain deeper insights into customer behavior, allowing you to make data-informed decisions and optimize your strategies.

  • Custom Objects: Besides the HubSpot standard objects, e.g., contacts, companies, deals, tickets, etc., you can create custom objects like shipment, consulting engagements, etc.

HubSpot Enterprise is Ideal for:

The Enterprise Tier is perfect for large enterprises with intricate sales and marketing structures, multiple teams, and the need for in-depth customization. It's also an excellent fit for businesses requiring extensive reporting and analytics capabilities.


  • Unparalleled customization: The Enterprise Tier offers unparalleled customization options, allowing you to tailor HubSpot to your unique business needs.

  • Advanced marketing and sales automation: Leverage AI-powered marketing and sales automation to create highly personalized campaigns and streamline complex workflows.

  • AI-powered analytics: Gain deep insights into your customer data with AI-driven analytics, enabling you to understand your audience better and make informed decisions.

  • Scalability: As your enterprise grows, the Enterprise Tier can scale to meet your evolving requirements and accommodate high-volume operations.

The Enterprise Tier of HubSpot is the apex of inbound marketing and sales solutions, ideally suited for large enterprises with complex operations. Offering advanced customization, AI-powered marketing and sales automation, and deep analytics, this tier empowers you to maximize your inbound strategies and optimize performance. 

Whether you need a high degree of customization, advanced automation, AI-driven insights, or scalable solutions, the Enterprise Tier provides it all, helping your enterprise stay ahead of the competition and effectively achieve its inbound marketing and sales goals.


Evaluating Your Business Needs

Selecting the right HubSpot pricing tier is a pivotal decision, and to make an informed choice, it's essential to conduct a thorough evaluation of your business needs, growth goals, and the specific features that align with your objectives. Here's how to navigate this critical process:

  1. Assess your current business requirements. Begin by taking a close look at your existing business needs. Consider the size of your organization, the complexity of your marketing and sales operations, and the current tools and systems in place. Identify the pain points and challenges you aim to address by adopting HubSpot.

  2. Define your growth goals. Where do you envision your business in the next few years? Defining your growth goals is crucial. Whether it's expanding your customer base, increasing revenue, or optimizing your sales funnel, having a clear picture of your objectives will guide your choice of pricing tier.

  3. Identify necessary features. Each HubSpot pricing tier comes with a distinct set of features and capabilities. List down the specific tools and functionalities that are essential to achieving your business goals. This may include CRM, marketing automation, sales automation, analytics, and more.

  4. Consider budget constraints. While it's important to aim for a pricing tier that meets your requirements, it's equally important to stay within budget constraints. Evaluate your financial capacity and make sure the chosen tier is sustainable for your organization in the long run.

  5. Explore scalability. Think about your business's potential for growth. A pricing tier should not only fulfill your immediate needs but also accommodate your expanding requirements as your business evolves. Consider how well the chosen tier scales with your growth.

  6. Seek expert guidance. If you find the evaluation process overwhelming, don't hesitate to seek guidance. HubSpot and certified partners offer expertise and support to help you determine the best fit for your business. They can provide insights based on your unique circumstances.

Choosing the right HubSpot pricing tier is a decision that can significantly impact the success of your inbound marketing and sales efforts. Aspiration Marketing are prepared here to help. As Platinum Solution HubSpot partners with onboarding accreditation, our team will guide you through choosing the right pricing tier for your business, as well as helping you get your account up and running.

Get started with HubSpot today!

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Nicole is a HubSpot Operations Lead. She also works on campaign management for clients. A Pittsburgh native, she is a lover of the outdoors, good food, and taking advantage of every travel opportunity that comes her way.

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