How We Use HubSpot Marketing Hub for Email Marketing

Email marketing is more important than ever, but it can be hard to know where to start–especially as a growing business. At Aspiration Marketing, we've tested many top platforms and found what works–HubSpot. 

With its versatile toolkit and automation capabilities, HubSpot Marketing Hub makes email marketing easier than ever. Here's how we use it. 

HubSpot Marketing Hub for Email MarketingWant to learn more about how to use Email Marketing to grow YOUR business?


HubSpot customers

  • Have a 78% higher open rate and a 50% higher click-through rate (CTR) than the average email marketer.
  • See a 10% increase in email engagement for every 10% increase in their email list segmentation.
  • Using automated email workflows see a 20% increase in email engagement. 

HubSpot is an all-in-one marketing automation and customer relationship management (CRM) platform that takes center stage in email marketing. It serves as the pivotal tool for businesses aiming to enhance and streamline their email marketing endeavors in today's digital landscape.

HubSpot Marketing Hub offers seamless integration with various email marketing channels and tools, offering marketers a unified platform to manage and optimize their email campaigns effortlessly. It empowers users to craft, schedule, and automate email marketing campaigns, ensuring consistent and timely content delivery to subscribers. Let's review how we use it for our email marketing strategies.


Using HubSpot Marketing Hub for Email Marketing

At Aspiration Marketing, our approach to email marketing revolves around leveraging the powerful features of HubSpot Marketing Hub. This platform has become the cornerstone of our email marketing strategy, enabling us to drive engagement, nurture leads, and achieve outstanding results. 

1. Email Marketing Campaigns

Creating, scheduling, and delivering effective email campaigns is at the heart of our email marketing strategy. With HubSpot Marketing Hub, we've streamlined this process, allowing us to engage with our audience efficiently. HubSpot's intuitive campaign creation tools empower us to craft visually appealing emails that resonate with our subscribers. 

We can seamlessly schedule campaigns to reach our audience at the right time, increasing the chances of our messages being seen and acted upon. The ability to track campaign performance in real time ensures that we can adapt and optimize our approach as needed.

HubSpot's comprehensive reporting and analytics tools provide valuable insights into campaign performance. We can track open rates, click-through rates, conversion rates, and more, allowing us to measure the success of our email marketing efforts. With these insights, we can make data-driven decisions to refine our email content and strategies, ultimately improving our results.

  • User-friendly interface for creating, scheduling, and delivering email campaigns.

  • Customization options for designing visually appealing and brand-aligned images.

  • Advanced scheduling capabilities to reach the audience at optimal times.

  • Automation for follow-up emails and drip campaigns.

  • Real-time tracking and reporting for monitoring campaign performance. 

2. A/B Testing

A/B testing, also known as split testing, is a vital component of our email marketing strategy at Aspiration Marketing, and HubSpot Marketing Hub plays a pivotal role in facilitating this process. A/B testing allows us to refine our email campaigns by systematically comparing two versions of an email to determine which one performs better. 

HubSpot simplifies the A/B testing process by providing us with the tools to create multiple variations of an email. We can experiment with different subject lines, email content, images, calls to action (CTAs), and more. HubSpot's user-friendly interface allows us to set up these variations effortlessly.

One of the key advantages of HubSpot's A/B testing is its ability to segment our audience. We can test different email versions on specific contact list segments, ensuring we deliver the most relevant content to each group. This level of granularity enables us to identify which email elements resonate best with different audience segments.

Once we've set up our A/B test, HubSpot takes care of the rest. It evenly splits the selected audience and sends out the different email variations. HubSpot then tracks the performance of each variation in real time, providing valuable insights into open rates, click-through rates, conversion rates, and more. 

This data allows us to make data-driven decisions about which email version to use for future campaigns. By continually running A/B tests, we've fine-tuned our email marketing strategy, improving key metrics and increasing our overall email marketing ROI. 

  • A/B testing for different email elements (subject lines, content, images, CTAs).

  • Dynamic segmentation for testing variations on specific contact segments.

  • Automated process for evenly splitting the audience and sending variations.

  • Real-time tracking and reporting of performance metrics (open rates, click-through rates, conversions).

  • Data-driven decision-making to optimize email content and strategy continuously.

3. Contact Management

Effective contact management is the backbone of successful email marketing, and HubSpot Marketing Hub provides us with robust tools to manage our contacts efficiently. HubSpot's CRM integration allows us to consolidate all contact information in one place, providing a comprehensive view of our audience. This integration ensures accurate and up-to-date contact information, reducing the risk of sending emails to incorrect or outdated addresses.

We also use lead nurturing workflows to automate our email marketing processes. HubSpot's workflow builder allows us to create automated email sequences that engage leads and deliver content at every stage of the customer journey. Whether it's welcoming new subscribers, nurturing leads, or re-engaging inactive contacts, HubSpot ensures that the right emails are sent at the right time.

Furthermore, HubSpot provides detailed contact insights. We can track how contacts interact with our emails, which content they engage with, and their progression through the sales funnel. These insights help us tailor our messaging and follow-up emails for maximum effectiveness.

  • Integration with the HubSpot CRM for consolidating contact information.

  • Segmentation capabilities are based on criteria such as demographics, behavior, and engagement history.

  • Automation of email sequences and lead nurturing through workflows.

  • Detailed contact insights to track email and website interactions.


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4. Personalization and Segmentation

Hand-in-hand with contact management is personalization and segmentation–the keys to making our emails stand out in crowded inboxes. HubSpot Marketing Hub equips us with advanced personalization and segmentation tools that enable us to tailor our emails to individual recipient interests and behaviors. By segmenting our audience based on various criteria, we can send highly targeted content that resonates with specific subsets of our subscribers.

The personal touch doesn't stop at just adding the recipient's name. We can dynamically customize the email content, subject lines, and even images to cater to the preferences of each recipient. HubSpot's smart content features allow us to show different content blocks based on a recipient's past interactions with our website or previous emails, creating a truly personalized experience.

This personalized approach boosts open and click-through rates and fosters a stronger connection with our audience. By sending relevant content to the right people at the right time, we've witnessed a significant increase in email engagement and conversions.

  • Dynamic personalization of email content, subject lines, and images.

  • Personalization is based on the recipient's past interactions with our website and emails.

  • Segmentation tools for creating targeted email lists based on demographics, behavior, and engagement history.

  • Ability to send tailored content to specific audience segments. 

  • Improved engagement and conversions through relevant content delivery.

5. Automated Workflows

Automated workflows are the secret sauce behind our efficient email marketing campaigns at Aspiration Marketing. HubSpot Marketing Hub offers powerful automation features that help us streamline our processes and engage our audience effectively. 

HubSpot's workflow builder is incredibly user-friendly, allowing us to design intricate email automation sequences without extensive technical knowledge. We define triggers like form submissions, website visits, or specific email interactions.

Once the workflow is initiated, HubSpot automates the entire email marketing process. This includes sending out personalized follow-up emails, nurturing relevant content leads, and scoring leads based on their interactions. This automation saves us time and ensures our leads receive timely and relevant communications.

Moreover, HubSpot allows us to set up lead-scoring criteria within our workflows. As contacts engage with our emails and website, their lead score changes dynamically. When a contact reaches a certain lead score threshold, they are automatically flagged as a hot lead and sent to our sales team for follow-up.

  • Workflow builder for creating automated email sequences.

  • Triggers based on actions such as form submissions, website visits, and email interactions. 

  • Dynamic segmentation within workflows to deliver personalized content.

  • Lead nurturing through drip campaigns and automated follow-up.

  • Lead scoring criteria to identify leads for sales team follow-up. 

By harnessing these features, HubSpot Marketing Hub equips you with the tools to elevate your email marketing game, providing the perfect balance of automation and personalization necessary to thrive in the digital landscape.


Looking to make the most out of the HubSpot Marketing Hub? We've got you covered.

Email Marketing: The HubSpot Advantage

The HubSpot Marketing Hub has empowered us to streamline our email marketing, ensuring the consistent and timely delivery of engaging content. With features such as the email campaign scheduler, performance analytics, and personalization tools, we've honed our email marketing strategies, resulting in improved engagement and the cultivation of meaningful connections with our subscribers.

As we continue to leverage these invaluable tools and insights, we invite you to explore the limitless possibilities that HubSpot can bring to your email marketing efforts.

Are you planning a HubSpot Marketing Hub implementation? Need some help to get started? As HubSpot partners with a HubSpot onboarding accreditation, Aspiration Marketing consultants and HubSpot Certified Trainers are ready to help you get the most out of your HubSpot investment!


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Nicole is a HubSpot Operations Lead. She also works on campaign management for clients. A Pittsburgh native, she is a lover of the outdoors, good food, and taking advantage of every travel opportunity that comes her way.

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