HubSpot Marketing Email vs. Sequence: What Should I Use?

Choosing the right email tool is crucial for a successful marketing strategy. With the suitable method, you can significantly impact the effectiveness and efficiency of your email campaigns. 

If you’re unsure where to start, the HubSpot CMS offers a variety of email and marketing tools to make the process easier. Two of its most helpful tools are marketing emails and sequences. Let’s break down the difference and when you should use each tool. 

HubSpot Marketing Email and Sequence

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HubSpot Marketing Email

HubSpot Marketing Email is a tool within the HubSpot marketing platform. This tool allows users to create and send targeted and personalized emails to their audience. 

Key features of the HubSpot Marketing Email tool include

  • Drag-and-drop email templates: This tool offers a wide variety of pre-designed email templates that users can customize using drag-and-drop editors for easy email building. 

  • Personalized content: This tool allows users to create personalized content that changes based on the recipient’s behavior or characteristics, providing a more customized experience for the recipient. 

  • Email list segmentation: HubSpot Marketing Email allows users to segment their email list based on demographics such as age, gender, and location, as well as online behavior and purchasing history. 

  • A/B testing: This offers the ability to conduct A/B tests to determine which subject lines, calls to action (CTA), or email designs perform best. 

  • Analytics: Analytics tools provide real-time analytics and reporting on open rates, click-through rates, and conversion rates to help users track the performance of their email campaigns. 

Among gaining access to these features, there are many advantages of using HubSpot Marketing Email. The tool is highly user-friendly, making it easy for users to create visually appealing emails at little labor and cost. This tool is also highly customizable, simplifying personalization and often resulting in higher engagement rates. 

As HubSpot Marketing Email leverages analytics, users can make data-driven decisions when creating and executing email campaigns. Finally, this tool integrates with the rest of the HubSpot platform, allowing users to easily access customer data, create landing pages, and track conversion rates. 

HubSpot Sequence

HubSpot Sequence is a tool within the HubSpot Sales Platform that allows users to automate a series of personalization emails to nurture leads and move them toward a sale. 

Key features of the HubSpot Sequence tool include:

  • Schedule and automate emails: This tool allows users to create a series of personalized emails that can be scheduled and sent automatically to leads over a specified period. 

  • Track lead behavior and engagement: This tool provides real-time analytics on how leads interact with the emails in the sequence, such as open and click-through rates. As a result, users can better understand their lead’s behavior and engagement. 

  • Set up custom rules: HubSpot Sequence allows users to set up custom rules, such as when to move a lead to the next step in the sales process, based on their behaviors or characteristics. 

In addition to these features, HubSpot Sequence provides users with many benefits. First and foremost, this tool serves as an excellent time saver. By automating repetitive tasks such as sending follow-up emails, HubSpot Sequence can help users save time and focus on other essential tasks. 

Furthermore, the automation of this tool allows sales reps to focus on other tasks while the sequence does the heavy lifting in terms of nurturing leads. As such, team members can work more efficiently. 

Finally, HubSpot Sequence allows users to improve the overall lead nurturing process. The personalized and automated nature of the tool helps you optimize and expedite the lead nurturing process, leading to higher conversion rates. 


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Comparing Tools

HubSpot Marketing Email and HubSpot Sequence are tools within the HubSpot platform that allow users to create and send personalized emails. That being said, there are a few key differences to note. HubSpot Marketing Email is designed for marketers to create targeted and visually appealing emails. In contrast, HubSpot Sequence is designed for sales reps to automate personalized emails to nurture leads and move them toward a sale. 

To help you differentiate the tools further, here are the key pros and cons of each:

HubSpot Marketing Email

  • Pros: User-friendly, ability to create visually appealing emails, ability to track email performance, ability to segment audience for personalized email campaigns
  • Cons: Limited automation capabilities

HubSpot Sequence

  • Pros: Automation capabilities, ability to save time, improve lead nurturing process, ability to track lead behavior and engagement
  • Cons: Limited design option for emails, limited ability to track email performance 


When to Use Each Tool

When deciding which tool to use, you must consider the type of email campaigns you want to create, your target audience, and your overall marketing and sales goals. If you’re a marketer looking to create targeted and visually appealing emails, mainly one-off emails, HubSpot Marketing Email may be the better choice. 

On the other hand, if you’re a sales rep looking to automate a series of personalized emails to nurture leads and move them toward a sale, HubSpot Sequence may be a better option. 

Ultimately, the correct email tool for your business will depend on your marketing and sales goals, your target audience, and the number of emails you’re looking to send. It’s crucial to weigh the pros and cons of each tool and consider the intentions behind your email campaigns. 

If you’re still unsure of which tool to use, try both! HubSpot Marketing Email can be used for focused and personalized one-off emails, while HubSpot Sequence can be used for more long-winded email campaigns. That way, you can cover your bases with dynamic and customized emails while still automating follow-up emails and keeping your recipients in the loop. 

Using tools such as HubSpot Email Marketing and Sequence to help you build and send out your email campaigns is highly helpful in boosting customer engagement and converting leads. With HubSpot’s email tools in your toolbox, your marketing email efforts will be more successful than ever. 

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Nicole is a HubSpot Operations Specialist. She works on campaign management for clients. A Pittsburgh native, she is a lover of the outdoors, good food, and taking advantage of every travel opportunity that comes her way.

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