Shelley

Shelley

Shelley's been in Seattle practically since the dawn of time. She enjoys having fun (seriously) with research and writing. In her off hours she reads and walks, although not at the same time -- because tripping over sidewalks is embarrassing.

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Brands Using Twitter Beautifully

Discovering how to use Twitter beautifully for your business can seem daunting, but learning from top brands provides excellent inspiration. By examining companies that excel in customer service, audience engagement, and creative content, you can uncover actionable strategies to improve your Twitter performance and attract more followers.

A Startup Guide to Lead Generation

While the core principles of marketing remain, the digital landscape requires startups to adapt and modernize their approach to acquiring customers. A successful lead generation playbook relies on inbound marketing, content creation, and strategic outreach rather than outdated or harmful tactics like buying email lists.
Growth Marketing 5 Min Read

12 SEO Myths That Don't Hold Today [Video]

Since the inception of Search Engine Optimization, numerous misconceptions have clouded best practices. Understanding and sidestepping these persistent myths is crucial for implementing an effective SEO strategy that drives relevant traffic and revenue.
Startup Marketing 4 Min Read

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9 Fresh Ideas for Your Startup Marketing Strategy

Digital marketing is constantly evolving, requiring startups to blend tried-and-true methods with innovative approaches. By integrating a mix of foundational and advanced tactics, businesses can effectively ramp up their marketing efforts, increase brand visibility, and foster deeper customer loyalty.
Growth Marketing 5 Min Read

How Content Marketing and Social Media Work Together

While content marketing provides the high-quality material needed to educate and engage your audience, social media acts as the ultimate distribution and communication channel. Combining the two allows B2B brands to maximize their reach and build meaningful relationships with prospects.

What is Evergreen Content? 12 Tips for Creating It

Unlike trending topics that quickly fade, evergreen content provides sustainable value to both your audience and your business. By focusing on timeless subjects, content marketers can drive consistent website traffic, improve SEO rankings, and generate ongoing social shares year after year.
Inbound Marketing 5 Min Read

19 Ways to Get Free Advertising for Your Startup

There are numerous ways to promote your new business, and many of the most effective methods will not cost you a dime. By experimenting with creative and engaging strategies, you can build your audience and boost your brand visibility while keeping your budget intact.
Inbound Marketing 6 Min Read

Maximize Your Presence on LinkedIn

As the premier B2B social networking channel, LinkedIn offers a unique environment tailored for professionals. By leveraging its publishing platform and sharing targeted content, businesses can establish thought leadership, generate high-quality leads, and foster meaningful industry connections.

Get Your Free Inbound Marketing Campaign Checklist

Get Your Free Inbound Marketing Campaign Checklist

Make LinkedIn Work for You: Turning Connections into Customers

Determining the right social media platform for B2B marketing is crucial as algorithms and trends constantly shift. However, LinkedIn has consistently proven to be a dominant force for professional networking, allowing businesses to build meaningful connections, establish thought leadership, and drive conversions.
Inbound Marketing 5 Min Read