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    Shelley

    Shelley

    Shelley's been in Seattle practically since the dawn of time. She enjoys having fun (seriously) with research and writing. In her off hours she reads and walks, although not at the same time -- because tripping over sidewalks is embarrassing.

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    Brands Using Twitter Beautifully

    Defining what makes a brand's Twitter presence 'beautiful' can be subjective, but certain brands consistently stand out. By examining examples of companies that excel at customer service, content creation, and audience engagement, you can discover actionable strategies to improve your own Twitter performance and attract more followers.
    Social Media Marketing 5 Min Read

    Most Popular

    15 Social Media Campaign Ideas for 2026
    18 Ways to Attract More Social Media Followers in 2026
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    How Do I Get It? 12 Ways to Collect Customer Feedback for 2026
    7 Email Templates to Reconnect With Past Clients
    Managing Customer Retention pays off

    What Are Effective Customer Retention Marketing Techniques?

    Building a robust customer retention marketing plan is not just a good idea—it's essential for sustainable business growth. While acquiring new customers is important, focusing on keeping the ones you already have is a far more cost-effective strategy that directly impacts long-term profitability and success.
    Customer Success 6 Min Read
    lead generation for startups

    A Startup Guide to Lead Generation

    While the core principles of attracting customers persist, the modern digital landscape demands that startups adapt their lead generation strategies. Simply tweaking old tactics is not enough; some must be abandoned entirely in favor of proven inbound, content, and outbound approaches designed for today's consumer.
    Growth Marketing 5 Min Read
    SEO Myths that just aren't true

    12 SEO Myths That Don't Hold Today [Video]

    Search Engine Optimization (SEO) is a powerful tool for increasing your website's visibility, but it's surrounded by myths that cause confusion and lead to ineffective strategies. These long-standing, incorrect beliefs can waste valuable time and resources, hindering your ability to achieve tangible results.
    Startup Marketing 4 Min Read

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    Startup marketing strategy

    9 Fresh Ideas for Your Startup Marketing Strategy

    For a new business, establishing a strong market presence is critical for survival and growth. A well-defined startup marketing strategy provides the roadmap to build brand awareness, attract your first customers, and create momentum. By integrating a mix of evergreen principles and modern digital tactics, you can build a plan that effectively reaches your target audience and drives results.
    Growth Marketing 5 Min Read
    how content marketing and social media work together

    How Content Marketing and Social Media Work Together

    While content marketing provides the high-quality material needed to educate and engage your audience, social media acts as the ultimate distribution and communication channel. Combining the two allows B2B brands to maximize their reach and build meaningful relationships with prospects.
    Social Media Marketing 7 Min Read
    What is Evergreen Content? 12 Tips for Creating It

    What is Evergreen Content? 12 Tips for Creating It

    Unlike trending topics that have a short lifespan, evergreen content revolves around foundational subjects that are always relevant to your readers. For B2B marketers, creating a library of evergreen assets is a core element of a sustainable content strategy, ensuring a steady stream of traffic and leads long after the initial publication date.
    Inbound Marketing 5 Min Read
    Advertising for Your Startup

    19 Ways to Get Free Advertising for Your Startup

    For new businesses and startups, promoting your brand without a large budget is a common challenge. Free advertising methods offer a low-risk way to experiment with different strategies, build an audience, and generate momentum without incurring direct costs. These tactics rely on creativity, effort, and strategic thinking to drive growth.
    Inbound Marketing 6 Min Read
    Get More Likes! road sign with sun background

    Maximize Your Presence on LinkedIn

    As the world's largest professional network, LinkedIn offers a unique and powerful platform for B2B marketers. Unlike other social channels, its business-focused environment is ideal for building an engaged audience, establishing thought leadership, and connecting with potential customers through strategic content.
    Social Media Marketing 5 Min Read

    Get Your Free Inbound Marketing Campaign Checklist

    Get Your Free Inbound Marketing Campaign Checklist
    Inbound Marketing

    Inbound Marketing, Social Media Marketing, and SEO. Oh My!

    In the simplest possible terms, social media marketing and SEO are tools used within inbound marketing. Once you move past that level, however, the relationship between these disciplines becomes more complex, with each playing a distinct yet interconnected role in attracting and converting customers.
    Inbound Marketing 5 Min Read
    SEO Puzzle for Startups

    SEO for Startups: How to Improve Your Website's Search Engine Ranking

    For a new startup, potential customers aren't searching for your brand name; they're searching for solutions to their problems. That's why Search Engine Optimization (SEO) cannot be an afterthought. It must be a critical component of your business plan from the very beginning to ensure your website appears in front of the people who need what you offer.
    Startup Marketing 6 Min Read