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    Shelley

    Shelley

    Shelley's been in Seattle practically since the dawn of time. She enjoys having fun (seriously) with research and writing. In her off hours she reads and walks, although not at the same time -- because tripping over sidewalks is embarrassing.

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    why content marketing strategy fails

    How Can a Content Marketing Strategy Fail?

    Having a content marketing strategy is a critical first step, but it doesn't guarantee success. Many well-intentioned plans falter due to common, avoidable mistakes. Understanding these pitfalls is key to diagnosing issues within your own efforts and steering your strategy back toward achieving tangible business results.
    Inbound Marketing 8 Min Read

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    Managing customer expectations

    A Guide to Establishing and Managing Customer Expectations

    Meeting high customer expectations is crucial for business success, yet many companies struggle to do so effectively. Failing to manage these expectations can lead to dissatisfaction and lost revenue. Implementing clear strategies from the initial client interaction is key to delivering exceptional experiences that build loyalty and drive growth.
    Startup Marketing 4 Min Read
    Running effective PPC campaigns

    What Is a PPC Campaign and How Do I Get the Best Results? [Video]

    While content marketing is a powerful tool, understanding paid advertising is crucial for a comprehensive B2B strategy. Pay-per-click (PPC) campaigns, a key component of paid advertising, can drive immediate traffic and leads, but their complexity requires careful planning and execution to avoid costly mistakes and ensure a positive return on investment.
    Paid Advertising (PPC) 7 Min Read

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    How to become an expert blogger

    How to Become a Blog Expert

    Transitioning from a casual writer to an expert blogger is a strategic journey that demands dedication and a focus on quality. The rewards, however, extend beyond personal fulfillment, establishing you as a thought leader and creating a powerful asset for business growth. By elevating your content creation, your blog can become a core driver of traffic, leads, and sales.
    Content Marketing 7 Min Read
    Startup Giveaway

    Should You Run a Giveaway to Market Your Startup?

    Marketing giveaways have long been a staple of promotional campaigns, but in the digital age, they've become a popular tactic for rapid audience growth. However, their effectiveness isn't guaranteed. To avoid wasting time and resources, it's crucial to understand how to plan and execute a giveaway that aligns with your business goals and delivers valuable results.
    Social Media Marketing 5 Min Read
    Episodic Content Marketing to Grow Your Business

    How to Use Episodic Content Marketing to Grow Your Business

    In a saturated market where great content is just the baseline, getting your message to stick is a major challenge. Episodic content marketing offers a solution by transforming your content strategy from a series of one-offs into a compelling, continuous narrative that captivates your audience and keeps them coming back for more.
    Inbound Marketing 7 Min Read
    Content Marketing for Startups

    Maximize Your Startup's Content Marketing Budget

    While a large budget might seem like a fast track to success, paid ads don't always guarantee quality returns. For new businesses, focusing on content marketing is a more strategic and cost-effective approach. It involves creating valuable content to attract and retain a specific audience, building a strong brand foundation without significant financial investment.
    Startup Marketing 4 Min Read
    Social Media Marketing

    Social Media Marketing Habits to Break

    Social media marketing is a critical component of any digital strategy, but its complexity can lead to common mistakes. To turn your social media presence from a liability into an asset, it's essential to identify and replace bad habits with proven best practices that foster genuine engagement and drive measurable results.
    Social Media Marketing 6 Min Read

    Get Your Free Inbound Marketing Campaign Checklist

    Get Your Free Inbound Marketing Campaign Checklist
    Social media writing

    11 Social Media Best Practices and Tips for Startups

    Developing a social media plan for your startup is a long-term commitment, not a quick fix. Setting small, realistic, and affordable goals is the foundation for a sustainable strategy. These initial goals will guide your platform choices, content creation, and budget allocation, setting the stage for steady growth.
    Social Media Marketing 5 Min Read
    Get more customer reviews

    How to Get More Customer Reviews

    Potential customers trust peer recommendations far more than brand advertising. This makes generating a steady stream of authentic customer reviews a critical component of any modern marketing strategy. By making it easy for customers to share their experiences, you build social proof and credibility that directly influences purchasing decisions.
    Social Media Marketing 6 Min Read
    Email Marketing Benefits

    Your Ultimate Guide to Email Marketing

    While the digital landscape has evolved, email marketing remains a highly effective and preferred channel for reaching audiences. To succeed today, marketers must shift away from constant sales pitches and prioritize user experience, targeted content, and authentic personalization.
    Inbound Marketing 11 Min Read