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    Shelley

    Shelley

    Shelley's been in Seattle practically since the dawn of time. She enjoys having fun (seriously) with research and writing. In her off hours she reads and walks, although not at the same time -- because tripping over sidewalks is embarrassing.

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    SEO Hacks for Startups

    SEO Hacks for Startups: Get Found in Search and Grow Your Businesses

    Search Engine Optimization (SEO) remains a critical practice for startups to attract relevant visitors who have a need or question your business can answer. While algorithms change, the fundamental need to pay attention to SEO persists. Nurturing your SEO efforts with updated tactics can lead to significant increases in organic search traffic and leads over time.
    Startup Marketing 5 Min Read

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    15 Social Media Campaign Ideas for 2026
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    Improve Twitter performance

    21 Simple Ways to Immediately Improve Twitter Performance

    If you're running a business, you know that building a following on social media can help your brand grow and establish authority in your niche. A strong Twitter presence is a key part of this strategy. Here are essential tips and practices to help you establish your company's profile and attract more followers.
    Social Media Marketing 5 Min Read
    LinkedIn hacks for startups.

    LinkedIn Hacks for Startup CEOs

    The truth is that people connect with people, not companies. For startup CEOs, this principle is the key to unlocking LinkedIn's potential. Instead of focusing solely on your startup's page, the real opportunity lies in marketing your personal LinkedIn profile to build authentic relationships, establish thought leadership, and drive business growth.
    Social Media Marketing 5 Min Read
    Customer Experience

    Startups: Don't Forget About Your Current Customers!

    In an era of advertising distrust, the most powerful marketing comes from your existing customers. Transforming delighted clients into brand advocates is the final, crucial stage of the inbound marketing funnel, creating a network of trusted evangelists who voluntarily recommend your business to their peers.
    Inbound Marketing 5 Min Read

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    Startup Marketing

    Top 3 Startup Challenges (And What To Do About Them!)

    Launching a startup is an undeniably challenging endeavor, and getting a product in front of customers is crucial to its success. However, the vast majority of startups ultimately fail. Understanding the common challenges is the first step toward navigating the complexities of building a successful business.
    Startup Marketing 5 Min Read
    startup instagram account

    12 Simple Ways to Perk Up Your Startup's Instagram Account

    With Facebook refocusing on personal connections, Instagram has solidified its position as the go-to platform for brands. Its high engagement rates and brand-loyal followers offer a prime opportunity to achieve tangible business goals. Whether you're starting from scratch or refining an existing plan, mastering Instagram's features and best practices is key to optimizing your account.
    Social Media Marketing 6 Min Read

    Get Your Free Inbound Marketing Campaign Checklist

    Get Your Free Inbound Marketing Campaign Checklist
    Brand Style Guide

    Does Your Startup Have Branding Guidelines?

    A brand style guide is the foundational document that details how your company presents itself to the world. It's an essential reference tool that enables your business to consistently define and maintain its look, feel, and voice, which is critical for building a recognizable and trusted brand identity.
    Startup Marketing 5 Min Read
    What is Brand storytelling

    Mastering Brand Storytelling + How to Tell Your Story | Tips + Tricks

    In a crowded marketplace, simply telling your audience about your products isn't enough. Brand storytelling is a powerful strategy that shifts the focus from telling to showing, creating a narrative that connects with your audience on an emotional level. By weaving a story around your brand's purpose, values, and personality, you can build a memorable identity and foster lasting customer loyalty.
    Inbound Marketing 6 Min Read