A Facebook Page is a public profile created for businesses, brands, and organizations to connect with an audience and generate leads. Maximizing your startup's Facebook Page requires a comprehensive strategy that gets you noticed. For example, you can't just choose a profile picture; you must select one that has the right dimensions, is high-resolution, and perfectly represents your brand.
Here are 17 tips to help ensure the Facebook Page you create is engaging and takes full advantage of all Facebook marketing can offer to attract more social media followers.
1. Update Your Facebook Page Template
When using Facebook for B2B social media marketing, pick the page template that has default buttons and tabs best aligned with your business type and goals. A Facebook Page template is a preset layout of tabs and buttons designed for specific business types. You can customize these tabs later to support more specific aspects of your business, like services offered or a custom app.
2. Use a Recognizable Profile Picture
Your Facebook Page's profile picture should be your company logo. This image will show up in search results, at the top of your Facebook Page, and as the thumbnail next to your posts in feeds. Confirm that your image meets the picture dimensions currently required by Facebook, and consider mobile dimensions as you plan your profile picture.
3. Ensure Your Cover Photo Is Engaging
Your cover photo takes up the most real estate above the fold on your Facebook Page, so ensure it is of excellent quality and engages your visitors. Always check current Facebook guidelines for size requirements. Refresh your cover photo regularly to promote the most critical aspects of your business, such as products, services, offers, or career opportunities, and be sure to align it with your current CTAs.
4. Follow Facebook's Guidelines for Cover Photos
For your Facebook Page to exist, you must follow Facebook's guidelines. Remember that your cover photo cannot be deceptive, misleading, or infringe on any copyrights.
5. Stay Visual with Your Cover Photo
The old 20% text rule no longer applies, but be sure to keep any text on the cover photo concise and on point.
6. Maintain Consistent Branding
Match the focal point and colors of your Facebook Page to your brand. A confusing visual identity will make people leave your page. Your social media presence is an extension of your brand and should convey your brand personality to visitors from the moment they arrive on your Facebook Page. Cover all your bases by checking your social media accounts against a branding checklist.
7. Include a Link in the Cover Photo Description
That way, when people click on your cover image, the link will display. The link should align with your page CTA.
8. Maximize Your Call-to-Action (CTA) Button
The options for your Facebook Page's call-to-action (CTA) button have expanded. A CTA button on Facebook is a feature that prompts visitors to take a specific action, such as 'Shop Now' or 'Contact Us'. Every choice can be customized with a URL or content. The right CTA can drive more traffic to your website or to specific Facebook content you want to promote. Update the CTA button based on current campaigns and offers, keeping it aligned with your marketing objectives and your published content.
9. Optimize Your "About" Section and Preview
Use the preview in the "About" section on the left side of your Facebook Page to tell visitors what your page and brand are about. This copy is pulled from the Short Description you wrote for the full About tab, so be descriptive. Optimize the information that best aligns with your brand, such as a general description, mission, company statistics, milestones, awards, hosted events, or brand story.
10. Post Photos and Videos to Your Timeline
Visual content is 40 times more likely to be shared on social media than other types of content. Live videos keep visitors' interest 3X longer than ones that are not live. Give your visitors an insider's look at what you do behind the scenes.
11. Pin Important Posts to the Top of Your Page
Use the "Pin to Top of Page" feature to keep an important post at the top of your Facebook Page's timeline. This is ideal for promoting new offers, events, or major product announcements.
12. Effectively Utilize Facebook Messenger
Facebook Messenger helps you develop customer relationships by enabling users to contact you through your Facebook Page or the stand-alone mobile app. You can create pre-set greetings and automated responses to provide support during off-hours, making your brand feel accessible to users anytime they have feedback or inquiries.
13. Use Images in Posts
Include images with your text when posting anywhere on your Facebook page to increase visitor impressions and engagement.
14. Share Images of Great Quotes
People want to be uplifted, so they appreciate the inclusion of motivational, educational, and inspirational images of short quotes that are relevant to your brand's story. These quotes add a new tone to your brand that keeps people coming back to check for new similar postings. Be sure your alt text lines up with the image and quote so the algorithm can categorize it and put it in the relevant news feeds.
15. Post Engaging Status Updates
Liven up the content you share to make your fans excited. A couple of ideas: tell the first part of a joke and let the community finish it; tell a riddle; or pull out a fact, statistic, or tip from a blog post as a teaser.
16. Write Complete Meta Descriptions for Blog Posts
When you share links to your blog on Facebook, the platform often pulls the meta description as the preview text. A meta description is a brief summary of a webpage's content. If you don't write a compelling one for your blog posts, Facebook may pull the first text it finds, creating a poor user experience. A well-crafted meta description should be compelling enough to earn clicks and should be no more than 155 characters long.
17. Outperform the Competition
With more than a billion users, Facebook is a crowded space with innumerable Pages competing for attention. To stand out, pay careful attention to your business's Facebook Page, stay consistent with your posting schedule, share valuable content, and always respond to comments. Diligent management and regular updates to your Facebook Page will help you capture the attention you want.
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