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    Jesse

    Jesse

    Jesse hails from Seattle, WA. When he's not creating great content or staring at his laptop screen waiting for inspiration, he's probably walking in the trees somewhere in the foothills of the nearby Cascade Mountains.

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    SEO and PPC are both valid marketing tactics, find out how to use them together for even better results.

    SEO vs. PPC: When to pay and when to optimize?

    The debate between SEO and PPC is a classic digital marketing dilemma. While SEO builds sustainable, long-term organic traffic, PPC delivers immediate visibility and quick wins. Understanding how to leverage both is critical for a well-rounded B2B marketing strategy.
    Paid Advertising (PPC) 6 Min Read

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    Knowing what your competitors are doing on social media is key to crafting your own strategy.

    HubSpot Hacks: Tracking The Competition

    If you're not keeping an eye on your competitors' online activity, you're missing out on crucial insights into their strategy and audience engagement. Social listening, also known as social monitoring, is the key to understanding what they're doing right, how their audience is reacting, and where you can find opportunities to outperform them.
    Inbound Marketing 5 Min Read
    startups need a community backing them up, here's why.

    How to Build an Online Community for Your Startup

    In today's competitive marketplace, the race to success is often won before a product even launches. The deciding factor is not just a superior offering, but a robust, active, and engaged online community backing your brand from day one. Building this supportive 'village' is a critical, non-negotiable step for any startup aiming for long-term victory.
    Social Media Marketing 5 Min Read
    Marketing Strategy

    Is Social Media Marketing Different Than Traditional Marketing?

    In a world filled with terms like inbound, outbound, push, and pull, understanding core marketing approaches is crucial. At its heart, the difference comes down to direction (inbound vs. outbound) and location (online vs. offline). We'll explore the primary differences between traditional 'push' marketing and the more modern, inbound approach of social media marketing to help you decide which is right for your B2B strategy.
    Inbound Marketing 5 Min Read

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    Inbound Marketing Strategy: Why Revisit Your Plan & Goals?

    While content marketing is a long-term commitment, your inbound marketing strategy isn't a 'set it and forget it' plan. It has a shelf-life and requires constant attention to remain effective. Certain internal and external shifts signal that it's time to reassess your approach and make necessary course corrections to stay aligned with your industry and audience.
    Inbound Marketing 4 Min Read
    Three Steps to Finding Your Brand Voice

    Three Steps to Finding Your Brand Voice

    If a customer read your latest LinkedIn post without seeing your logo, would they recognize it as yours? If not, it's time to focus on developing a distinct brand voice. This unique personality, projected across all your communications, is what sets you apart from the competition and is a cornerstone of content marketing success.
    Inbound Marketing 5 Min Read
    Startup marketing doesn't need to be scary, here are our tips for making it easier.

    Startup Marketing Best Practices for Growth and Scale [Video]

    For many new CEOs, the thought of marketing can be daunting after pouring resources into product development. However, neglecting marketing is a critical error. A strategic, focused approach is essential for a startup's survival and growth, ensuring your innovative product reaches its target audience and achieves commercial success.
    Inbound Marketing 5 Min Read
    Social media presence should be a key piece of every startups marketing efforts.

    Hey Startups! Do These Three Things on Social Media

    For any startup aiming to thrive in today's digital landscape, a strong social media presence is non-negotiable. It's a primary way to connect with your audience, build your brand, and drive traffic from day one. However, simply being present isn't enough; a strategic approach is required to turn social activity into tangible business results.
    Social Media Marketing 5 Min Read
    Marketing a startup successfully requires knowledge of so many niches, can your team do it? Or is it time to call in the experts?

    Is a Marketing Agency the Right Fit For Your Startup?

    For busy startups, marketing can be a major headache. The decision between building an in-house marketing team and outsourcing to an agency is a critical one, with significant pros and cons for each path. Understanding the signs that point to one option over the other is key to making a strategic choice that aligns with your budget, timeline, and growth goals.
    Startup Marketing 5 Min Read

    Get Your Free Inbound Marketing Campaign Checklist

    Get Your Free Inbound Marketing Campaign Checklist
    Startup Backlinks

    A Startup's Guide to Backlinks (And Why They Matter So Much!)

    For any startup looking to establish an online presence, building backlinks is a crucial marketing activity. These inbound links from other websites are a fundamental signal to search engines like Google, directly impacting your site's ranking, authority, and ability to attract valuable organic traffic from potential customers.
    Startup Marketing 6 Min Read
    Search engine optimization whiteboard

    How to Create the Best Content for SEO

    While SEO is far from dead, its focus has shifted from the provider to the audience. To succeed, you must pivot from company-centric materials to creating high-quality content that is focused squarely on your target personas and their specific needs, questions, and pain points.
    Inbound Marketing 8 Min Read
    video marketing can take your campaigns to the next level.

    Why Use Video Marketing? Start Here. 🎥

    The demand for online video is undeniable, with a majority of consumers wanting to see more video content from the brands they support. Video marketing is a highly effective and engaging medium to meet this demand, and implementing it doesn't require a professional film crew—it can be as simple as using your phone.
    Inbound Marketing 4 Min Read