How We Use HubSpot Marketing Hub for Content Marketing

Content marketing is more important than ever in digital marketing, but it can be challenging to find your footing, especially as a startup. At Aspiration Marketing, we've tested a number of platforms and found what works–HubSpot.

With its versatile toolkit and automation capabilities, HubSpot Marketing Hub makes content marketing easier than ever. Here's how we use it. 

HubSpot Marketing Hub users:

• Generate 2x more leads from their blog than non-users.

• Publish 3x more blog posts per month than non-users.

• See a 23% increase in conversion rates when they use content marketing to nurture their leads.

Using HubSpot Marketing Hub for Content Marketing

Cost considerations are often a primary concern when evaluating a content marketing platform, especially for growing businesses. HubSpot Marketing Hub shines in this regard, offering a cost-effective solution that provides substantial value for the investment. It presents a range of pricing tiers, making it accessible to businesses of varying sizes and budgets. This affordability allows us to allocate resources judiciously, ensuring a robust return on investment for our content marketing endeavors.

One of the most compelling factors in our choice of HubSpot is its all-in-one nature. Instead of piecing together a patchwork of tools and platforms for different aspects of content marketing, HubSpot provides a unified platform encompassing a wide array of core features, including content marketing. This consolidation streamlines our workflow, eliminating the need to switch between multiple tools and saving us precious time and resources that can be redirected toward crafting high-quality content.

Additionally, in the fast-paced world of digital marketing, agility is essential. HubSpot's user-friendly interface and intuitive design make it easy for our team to adopt and adapt to the platform swiftly. With easy implementation, we can hit the ground running, ensuring that our content marketing strategies remain agile and responsive to market changes.

Content Planning and Strategy

Effective content marketing begins with meticulous planning and strategy. HubSpot provides tools and features that empower us to plan, organize, and execute our content strategies with precision. From content calendars to campaign planning, HubSpot equips us with the resources we need to maintain a strategic approach to content creation.

How to find: 

• With the content builder, navigate to the "Publishing options" tab.

• Within this tab, you can choose to publish immediately or schedule for later.

• Select the specific time and date for which you want the content to be published. 

• You can also schedule and customize social auto-publishing for social media posts. 
  
  

Content Creation and Optimization

Creating content that not only resonates with our target audience but also ranks well in search engines is a core objective. HubSpot's content creation and optimization tools are indispensable in this regard. They offer real-time guidance as we create content, ensuring it adheres to SEO best practices. From optimizing meta tags and headers to suggesting internal linking opportunities, HubSpot's content tools enhance our content's quality and search engine visibility.

How to find: 

• Click on "Marketing" in the top navigation bar.

• Choose "Website" from the dropdown menu and then "Blog."

• Select "Create" to access content creation tools and optimize your content for SEO.

• Select the "Optimize" tab in the content builder to view SEO recommendations.
  
  

AI-Driven Content Recommendations

Artificial intelligence (AI) is revolutionizing the content marketing industry, and HubSpot is at the forefront of this technological advancement. With their innovative AI chatbot, HubSpot harnesses the power of AI to deliver personalized content recommendations that take our content creation to the next level.

Gone are the days of guessing what content will resonate with our audience. HubSpot's AI chatbot analyzes a wealth of data, including user behavior, preferences, and historical interactions, to provide us with precise content recommendations. This invaluable tool not only saves us time and effort but also ensures that our content is tailored to meet our audience's specific needs and preferences.

The AI chatbot goes beyond just suggesting topics. It also helps us improve the quality of our content by offering suggestions for rewriting, expanding, shortening, or even changing the tone of our text. This level of customization ensures that our content is not only engaging but also aligns perfectly with our brand voice and messaging.

How to find:

• HubSpot's AI-powered chatbot is integrated into the content builder. 

• Highlight an area of text and click the lightning bolt button to select an option for content recommendations. 

• You can choose to rewrite, expand, shorten, change the tone of your text, and more. 
  
  

Analytics and Reporting

Data-driven decision-making is at the heart of successful content marketing. HubSpot's robust analytics and reporting capabilities provide us with actionable insights into the performance of our content. We can track metrics such as page views, engagement, and conversion rates, allowing us to continually refine our content strategies and optimize for better results.

How to find:

• Click on "Reporting" in the top navigation bar.

• Select "Dashboards" and/or "Reports" to view detailed insights on your content's performance.

Our Content Marketing Workflows with HubSpot

Navigating the complex landscape of content marketing demands not only creativity but also a systematic approach. At Aspiration Marketing, our journey to content marketing success has been greatly facilitated by HubSpot Marketing Hub. In this section, we'll take you through our tried-and-true content marketing workflow with HubSpot, revealing our steps to maximize our content's impact and achieve tangible results.

1. Content Planning and Research

Our content marketing journey begins with meticulous planning and research. HubSpot equips us with robust research and keyword tools that allow us to delve into the latest trends, discover high-potential topics, and identify content gaps in our industry. We rely on these tools to spark our creativity and ensure our content remains relevant and valuable to our target audience.

Within HubSpot, we analyze keyword data and search trends to identify high-value topics. Prioritizing topics that align with our audience's interests and search intent, we ensure our content strategy focuses on subjects that resonate and provide solutions to their needs.

HubSpot also facilitates effective content planning and organization. Its content calendar and planning tools allow us to schedule publications, collaborate with team members, and ensure a consistent and well-paced content strategy. This level of organization is critical in keeping our content marketing efforts on track and aligned with our goals.

2. Craft SEO-Optimized Content

With a solid content plan, the next step is to create content that engages our audience and performs well in search engines. HubSpot's content optimization tools are invaluable in this regard.

Creating content that resonates with our audience and ranks high in search engine results is a balancing act. HubSpot's content optimization tools offer real-time guidance throughout the content creation process. They ensure our content adheres to SEO best practices, helping us achieve optimal visibility in search engine results pages (SERPs).

One of the standout features of HubSpot is its on-page SEO recommendations. HubSpot suggests optimizing elements like meta titles, meta descriptions, header tags, and internal linking as we create content within the platform. This guidance ensures that our content is not only reader-friendly but also search engine-friendly.

HubSpot's keyword research tools also allow us to choose the most relevant and high-impact keywords for our content. We can explore keyword search volume, competition, and trends, helping us decide which keywords to target. This strategic approach ensures that our content aligns with the search intent of our target audience.

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3. Content Promotion and Distribution

Once our content is ready, HubSpot simplifies the promotion and distribution process. We seamlessly integrate our content with social media platforms, reaching our audience where they spend their time. HubSpot also assists in running effective email campaigns, extending the reach of our content to our subscribers.

HubSpot's automation features play a vital role in our content promotion strategy. We can schedule and automate social media posts, email newsletters, and other promotional activities. This streamlines our efforts and ensures our content is consistently shared with our audience.

4. Analyze and Refine Content Strategy

Effective content marketing requires more than just publishing content; it demands ongoing measurement and refinement. This is where HubSpot's tracking tools come into play. HubSpot provides real-time insights into our content's performance, enabling us to make data-driven decisions.

HubSpot's tracking tools cover many metrics, including page views, organic traffic, engagement, and conversion rates. These insights allow us to understand how our content resonates with our audience and contributes to our overall marketing goals.

One of the key benefits of using HubSpot for tracking progress is the ability to create custom reports and dashboards. We can tailor our reporting to focus on the metrics that matter most to our specific content marketing goals. This flexibility ensures we monitor the right data points to gauge our success.

Data-driven decision-making is fundamental to our content marketing approach. By analyzing the performance metrics provided by HubSpot, we identify trends, successes, and areas for improvement. This data guides us in refining our content strategies, ensuring our efforts are continuously optimized for better results.

The Impact of HubSpot Marketing Hub on Our Content Marketing Success

Our use of HubSpot Marketing Hub has not only transformed how we approach content marketing but has also yielded significant results and a host of invaluable benefits that have propelled our marketing campaigns to new heights.

Measurable Results and Improvements in SEO Rankings

One of the most notable impacts of HubSpot on our content marketing efforts is the ability to achieve measurable results. HubSpot provides comprehensive analytics and reporting features that allow us to track key performance metrics accurately.

We can monitor our content's organic traffic, conversion rates, and engagement levels in real-time. This level of data granularity empowers us to make informed decisions and refine our strategies for optimal results.

Moreover, HubSpot's SEO tools have been instrumental in improving our search engine rankings. Following its recommendations for on-page SEO optimization, keyword usage, and content structure, we've seen steady growth in our organic search visibility. This drives more traffic to our content and positions us as authoritative voices within our industry.

Streamlined Workflow

HubSpot's all-in-one platform has streamlined our content marketing workflow significantly. In the past, we used to juggle multiple tools and platforms for various tasks, from keyword research to email marketing and analytics.

We've consolidated these functions with HubSpot into a single, cohesive platform. This consolidation has saved us valuable time and improved efficiency and collaboration among team members. We can now plan, create, optimize, and promote content seamlessly within one interface.

Content Marketing: The HubSpot Advantage

HubSpot Marketing Hub has transformed our content marketing efforts, offering us the tools to elevate our strategies and achieve remarkable results. Through its robust capabilities in keyword research, content optimization, SEO guidance, and in-depth analytics, we've significantly strengthened our content marketing game. 

Are you planning a HubSpot Marketing Hub implementation? Need some help to get started? As HubSpot partners with a HubSpot onboarding accreditation, Aspiration Marketing consultants and HubSpot Certified Trainers are ready to help you get the most out of your HubSpot investment!