How to Use HubSpot for Recruitment Tracking - ATS

Recruitment tracking is a critical part of the hiring process for every organization. Tracking your applicants and candidates not only helps to keep your hiring manager organized but also to build a positive candidate experience and to ensure that you find the right talent.

Many companies recognize the need for an effective Applicant Tracking System (ATS), but with so many options on the market, they are unsure which to choose. If you find yourself in this position, you may want to consider using HubSpot, and we are here to tell you exactly why - and how - to use the HubSpot CRM for recruitment tracking. 


HubSpot Recruitment Tracking Tools

Without the proper recruitment tools, the hiring process can be a slow and tedious one, which is very inefficient in helping you acquire talent. To find the right talent when you need it, you need to utilize an efficient and automated ATS. But even with the right ATS in your hands, you need to be familiar with it to reap its benefits. 

The most crucial aspect of utilizing any ATS is understanding which tools it offers and how to use them to optimize recruitment. Many companies recognize HubSpot as a highly lucrative CRM yet fail to maximize its utility in recruitment tracking. HubSpot has several instrumental tools to optimize and automate recruitment tracking, ensuring that you manage the hiring process seamlessly. 

Careers Page Hosting

The most fundamental step of the hiring process begins on your website-- your careers page, displaying the open positions, to be exact. Whether applicants are specifically looking to work at your organization or found a job ad that led them to your website, your careers page needs to be up-to-date and user-friendly. Fortunately, HubSpot offers website hosting tools, enabling you to optimize your career page and establish your employer branding.

Within HubSpot, you can edit your careers page, ensuring it is ready for applicant use. If applicants access this page and it is not updated, or there are errors in links, it could deter them from applying. On the other hand, if you utilize HubSpot’s career page hosting, applicants can easily view job postings and apply, beginning their journey in the hiring process. 

Candidate-Ticket Pipeline

If your careers page works optimally, in addition to any social media and job postings, applicants will soon begin rolling in. Once this begins, hiring managers may quickly become overwhelmed with applicants, resumes, and managing the interview process. As such, it can be easy for applicants to slip through the cracks, resulting in missed opportunities and disgruntled professionals. Fortunately, the HubSpot Service Hub has an excellent tool to avoid this stress and disorganization - the candidate-ticket pipeline. 

As a CRM, HubSpot has countless tools for tracking tickets with ongoing customers, but these same tools can be used to track candidates and their applications throughout the hiring process. Assigning applicants as “tickets” in the “pipeline” or hiring process. HubSpot can help hiring managers receive, sort, and store resumes while keeping track of candidates as they move through the pipeline. 

Suppose a hiring manager is interested in speaking with an applicant. In that case, they will create a new “ticket” and qualify the applicant for the ticket stage. Using automated forms, applicants can be assigned tickets and linked with their resumes. Once applicants are in the pipeline, they can easily and automatically be moved forward or backward, depending on the hiring manager’s decision. 

As candidates move along the pipeline, hiring managers can add feedback linked with the “ticket” so that other recruiters may view it. Additionally, when candidates move in the process, HubSpot will send them automated emails using the information in their ticket to personalize them. 

The ticket pipeline is instrumental in eliminating bottlenecks in the hiring process. With the automated tool, hiring managers can easily move candidates along the pipeline. This ensures a timely and efficient hiring process and prevents the accidental loss of an application. Furthermore, this ensures that candidates are kept in the loop throughout the hiring process with no additional labor to the hiring manager. As a result, candidates have a positive and efficient experience with your organization, while your hiring manager handles applicants easily. 

Automated Calendar Scheduling

Speaking of automation, another crucial aspect of the hiring process to automate is your calendar. Scheduling interviews is a significant component of recruiting, yet it requires a high level of organization and balance. Finding time to meet with every potential candidate is challenging for every hiring manager, yet it must be done. Fortunately, HubSpot can help hiring managers automate the scheduling process, ensuring that a time is found for every candidate. 

If the hiring manager chooses to schedule an interview with a candidate, they can use HubSpot to send a personalized and automated email, including a meeting link. When candidates use this link, they can easily choose from a list of available dates and times and book a time with the hiring manager. Once selected, the candidate and recruiter will receive another automated email confirming the meeting time. 

In automating your scheduling process, hiring managers save significant amounts of time. Rather than emailing back and forth or playing phone tag, available times are simply provided and chosen. As a result, both parties find a time that works for them without weeks of waiting for an interview or missing one altogether. 

Automated Email Updates

As you may have gathered by now, HubSpot also offers automated email during the hiring process. Within the hiring process, emailing is required for much more than scheduling notifications. Candidates should be emailed when their application is received, has been reviewed, when they can schedule an interview, and many more times. The hiring process should include regular communication between an organization and its applicants. 

That being said, a significant mistake many companies make during the hiring process is taking weeks to respond to applicants and candidates, which can be highly frustrating. HubSpot recognizes this mistake and has provided companies with a way to avoid it - by automating emails.

With automation, HubSpot will automatically email applications throughout every hiring process. Candidates will be notified when their application is received, all the way to when their offer is available - and every step in between. 

But, even if candidates do not make it to the offer stage of the hiring process, HubSpot will still ensure that they are kept informed about their hiring status. If a hiring manager decides not to move forward with a candidate, they can unqualify the “ticket” in HubSpot. Once this is done, an automatic email will inform them of the decision. While this may not be ideal news for the candidate, they will appreciate your respecting their time. As a result, they can move on to another opportunity and apply again in the future, with no ill will towards your company. 

Why Choose HubSpot?

These tools are only the tip of the iceberg of what HubSpot can offer your organization regarding recruitment tracking. In optimizing and automating your recruitment tracking, you can ensure that no candidate falls through the cracks, goes ignored, or leaves with a bad impression of your organization. As such, you create a positive candidate experience, which is crucial to maintaining a positive brand as an employer. As a result, the candidates you onboard will join your organization with a great first impression, and those you do not hire will look forward to applying again in the future.

HubSpot CRM

Nicole is a copywriter turned content manager, experienced in all things writing and editing. Based in Brooklyn, NY, she is always on the hunt for the best New York-style pizza, in addition to being an avid reader, traveler, and yogi.

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