How to Learn SEO with HubSpot Academy

SEO isn't an option in modern marketing–it's a necessity. So, whether you're a seasoned marketer or just starting your journey, mastering SEO is essential. Fortunately, HubSpot Academy offers an invaluable platform for learning and honing your SEO skills.

From understanding the basics to unlocking advanced strategies, we'll navigate the courses, certifications, and resources that make HubSpot Academy a trusted hub for SEO education.

Learn SEO with HubSpot Academy

Want to learn more about how to use SEO to grow YOUR business?


HubSpot Academy's SEO Training Certification course has helped students increase their organic search traffic by an average of 20%.


What is SEO?

Search Engine Optimization (SEO) is the foundation for successful online visibility and growth. Before delving into the specifics of HubSpot Academy's offerings, it's crucial to establish a solid understanding of what SEO is and why it plays a pivotal role in today's digital landscape.

At its core, SEO is the art and science of optimizing your online content and website to rank higher organically on search engine results pages (SERPs). In simpler terms, it's about making your digital presence more appealing and relevant to search engines like Google, Bing, and Yahoo. The goal is to appear prominently when users search for keywords or phrases related to your content or business.

SEO involves many strategies and techniques, ranging from keyword research and on-page optimization to technical improvements and off-page factors like backlinks. It's a multifaceted approach aiming to enhance your website's visibility, drive organic traffic, and convert visitors into customers or readers.

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Why Choose HubSpot Academy?

With the vast sea of online resources available, why should you choose HubSpot Academy as your go-to platform for learning SEO? There are several compelling reasons:

  • Credibility: HubSpot is a renowned name in the marketing industry, known for its high-quality content and tools. HubSpot Academy carries forward this reputation, offering reliable and up-to-date SEO courses.

  • User-Friendly Platform: HubSpot Academy's website is designed with the learner in mind. Its intuitive interface ensures that even beginners can easily navigate the platform and access its wealth of SEO knowledge.

  • Comprehensive Content: HubSpot Academy covers the entire spectrum of SEO, from the fundamentals to advanced strategies. Whether you're a newbie looking to grasp the basics or a seasoned pro aiming to stay ahead, you'll find valuable resources tailored to your needs.

  • Practical Application: The courses offered by HubSpot Academy emphasize practical application. They equip you with the skills to implement SEO strategies in real-world scenarios effectively.

  • Pricing Tiers: HubSpot Academy offers a range of pricing tiers to accommodate different needs. Depending on your requirements and budget, you can access a substantial portion of their resources for free or opt for more advanced features and support with the Starter, Professional, or Enterprise tiers.

  • Integration with Other Tools: HubSpot offers integrations with various tools and platforms to enhance your marketing and SEO efforts. Additional Hubs include HubSpot Marketing HubHubSpot Service HubHubSpot Content HubHubSpot Operations Hub, HubSpot Sales Hub, and HubSpot Commerce Hub.

Navigating HubSpot Academy

Navigating HubSpot Academy is your first step toward unlocking a world of SEO knowledge and expertise. 

Create an Account

  1. Visit the HubSpot Academy Website: Open your web browser and go to the HubSpot Academy website (

  2. Click "Sign In" or "Get Started": In the top-right corner of the homepage, you'll find a "Sign In" or "Get Started" button. Click on it to begin the registration process.

  3. Choose Your Sign-In Method: HubSpot Academy offers various sign-in methods, including Google, LinkedIn, or creating a new account with your email. 

  4. Complete Registration: If you create a new account, you'll be prompted to fill in some basic information, such as your name, email address, and password. Follow the prompts to complete your registration.

  5. Verify Your Email: After registration, you may need to verify your email address by clicking on a confirmation link sent to your inbox. Check your email and follow the provided instructions.

Explore the Platform

  1. Dashboard: Upon signing in, you'll be taken to your HubSpot Academy dashboard. You'll find a personalized view of your progress, recommended courses, and recently accessed content here.

  2. Navigation Menu: On the left side of the screen, you'll see a navigation menu. This menu allows you to explore different sections of the academy, including Courses, Certifications, Learning Paths, and Resources.

  3. Search and Browse: You'll find a search bar at the top of the page. You can use this to search for specific courses, certifications, or topics of interest. Alternatively, you can browse the available content by clicking "Courses" or "Certifications.

HubSpot Academy SEO Certifications and Courses

HubSpot Academy offers a range of SEO certifications that can significantly enhance your expertise in search engine optimization. These certifications provide valuable knowledge and recognition of your proficiency in SEO.


1. SEO

SEO is all about enhancing your website to boost its visibility on search engines like Google and Bing. In this certification course, you'll dive into the world of SEO and learn valuable skills such as optimizing your website, building strong backlinks, conducting keyword research, and much more.

What you'll learn:

  • Evaluate and improve your website's SEO.

  • Build backlinks to your website at scale to increase your website's visibility on the search engine results page.

  • Use insights from keyword research and reporting to improve your search performance.

Course Details:

  • Six lessons
  • 26 videos
  • Five quizzes
  • 4 hours

HubSpot Certification

Earn your SEO certification!


Discover the secrets to boosting your website's ranking on search engines with HubSpot's SEO II certification course. Unleash the power of technical SEO and analytics strategies, including optimizing for Google Page Experience, conducting a comprehensive SEO audit, devising a foolproof website migration plan, and analyzing the performance of your SEO efforts. Please note that prior completion of the SEO Certification or foundational SEO knowledge is a prerequisite for enrolling in this course.

What you'll learn:

  • Optimize a website for Google Page Experience.

  • Conduct a technical SEO audit and create a website migration plan.

  • Analyze your SEO performance.

Course Details:

  • 4 lessons
  • 14 videos
  • 4 quizzes
  • 2.5 hours

HubSpot Certification

Earn your SEO II certification!

3. Content Marketing

Discover the key to content marketing success with the highly acclaimed Content Marketing Certification Course from HubSpot Academy. Immerse yourself in creating captivating, share-worthy content that engages your audience and drives conversions. Benefit from valuable insights from industry experts, enabling you to build content optimization frameworks that yield measurable results. Learn the secrets of collaborating with influencers to amplify your reach and maximize your content's impact.

What you'll learn:

  • Develop a strategic process for creating high-quality content that resonates with your audience.

  • Create a long-term plan to identify and achieve your content goals.

  • Implement the latest SEO tactics to increase organic traffic and measure ROI through goal setting and performance tracking.

Course Details:

  • 12 lessons
  • 54 videos
  • 11 quizzes
  • 8 hours

Content Marketing Certification HubSpot

Earn your content marketing certification!

Single Lessons

  • SEO Basics: Learn how search engines work and how to determine your SEO strategy.

  • SEO Reporting: Master essential SEO metrics and reporting tools to optimize your website's performance.

  • SEO Performance Analytics: Learn how to analyze SEO performance.

  • Enhancing a Website's SEO: Boost online presence with HubSpot Academy's SEO Lesson. Write compelling meta descriptions for search engine-friendly content.

  • Keyword Research for SEO: Learn how to do keyword research for SEO.

  • Improving Your Technical SEO: Learn how to audit your technical SEO to improve a website's performance.

  • SEO for Website Migrations: Learn how to manage SEO for a website migration.

  • On-Page and Technical SEO: Learn essential On-Page and Technical SEO practices with HubSpot Academy. Master Google's indexing, internal linking, URL structure, and site optimization for search engines.

  • SEO for HubSpot CMS Developers: Learn how to create search-friendly websites by applying SEO best practices.

 And more!

Completing these certifications demonstrates your knowledge of SEO practices, and individual lessons expand your SEO knowledge and allow you to focus on the areas most relevant to your specific goals and interests. Whether you're aiming for certification or seeking to enhance your expertise in specific aspects of SEO, HubSpot Academy's offerings provide a structured and comprehensive path to success.

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Achieve SEO Success with HubSpot Academy

HubSpot Academy stands as a beacon of opportunity for those seeking to master the art of SEO. In a digital world where online visibility is paramount, the knowledge and skills acquired through HubSpot Academy's courses and certifications can guide you toward success.

By upskilling and enhancing your SEO skills through HubSpot Academy, you're investing in your personal and professional growth and positioning yourself for success in the competitive digital landscape. You'll gain the expertise to drive organic traffic, boost your website's rankings, and ultimately achieve your digital marketing goals.

With HubSpot Academy's self-paced learning, you can seamlessly fit these courses into your schedule. Whether you're a marketing enthusiast, a business owner, or a professional seeking career advancement, you can tailor your SEO education to your needs and time constraints.

Aspiration Marketing experts with HubSpot onboarding accreditation can help you embrace the platform and get more out of your HubSpot investment. So, why wait? Start your SEO journey with HubSpot Academy today and unlock a world of possibilities.

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Nicole is a HubSpot Operations Lead. She also works on campaign management for clients. A Pittsburgh native, she is a lover of the outdoors, good food, and taking advantage of every travel opportunity that comes her way.

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