A Startup's Guide to Lead Generation in 2020

Lead generation in 2020 just may not be all that different than lead generation in 2019. You just need some tweaks to well-tested strategies and some reminders that some old strategies are no longer effective and should be replaced. To summarize in an oversimplified way, effective lead generating strategies involve inbound and content marketing with prudent use of email and some other outbound tactics....
Shelley
Shelley January 16, 2020 4 minute read

Shelley

Shelley
Shelley's been in Seattle practically since the dawn of time. She enjoys having fun (seriously) with research and writing. In her off hours she reads and walks, although not at the same time -- because tripping over sidewalks is embarrassing.
12 SEO Myths That Don't Hold in 2020
Since the first time anyone used the term/acronym SEO (search engine optimization), there have been myths attached to most discussions of how to implement it effectively. Some of the more common myths are recent additions, some have been around a while, some are truly alive and kicking, and some are zombies that just don't give up the ghost.
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9 Fresh Ideas for Your Startup's Marketing Strategy
Digital marketing best practices are ever evolving. Our list of fresh ideas for your startup's marketing strategy includes some evergreen suggestions to apply as well as some cutting edge ideas. Integrate these where appropriate to ramp up your marketing efforts. 
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18 Ways to Attract More Social Media Followers in 2020
In a very broad sense, all the content you post can be viewed as either talking about yourself or sharing information that benefits others. Your brand is seen either as being primarily about self-promotion or about giving back. To be a winner in the long term you need to be the one who informs the community with useful information.
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12 Habits of Effective Content Creators in 2020
Seems like just about everybody agrees that content marketing is the marketing strategy of the hour, or year, or decade. Yet surprisingly few are actually doing content marketing. And fewer still are doing it well. Here are some habits to acquire and nurture to become a more effective content creator and bring more of the power of content marketing to your business in 2020.
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How Content Marketing & Social Media Work Together
Social media provides your brand with a way to get to know your customers while being a strong content distribution channel. So what do you need to do to integrate social media into your content strategy?
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12 Tips for Creating Evergreen Content in 2020
So just what is evergreen content? It's content that is always relevant to your readers, your brand, and your area of expertise. It has a long shelf life. It's shared regularly and does well in SERPs.
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Quality vs. Quantity: The Content Creation Question in 2020
It's been nearly a decade since the seemingly endless debate of quality versus quantity in content marketing started appearing everywhere. Let's take a look at the status of this question.
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19 Ways to Get Free Advertising for Your Startup
There are a mind-boggling number of ways to advertise your startup. Many are free. Many are not. In fact, some are quite costly. Even if the free methods aren't always the very best way to advertise your business, they can still be incredible tools if you take the time to figure out how to make them work for you. And the free part means your budget doesn't have to take a hit when you experiment with these advertising methods.
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Dos and Don'ts for Using YouTube in 2020
The overwhelming consensus in the content marketing universe is that video content is huge and only going to get huger. At the same time, YouTube basically owns the video-sharing platform universe. So if you're contemplating starting to create video content, or are creating it but looking for tips on how to do it best, or at least how not to botch the endeavor, it behooves you to learn about this platform and its ins and outs.
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Maximize Your Presence on LinkedIn in 2020
LinkedIn is the biggest B2B social networking channel in the world. It's an excellent platform to use to build an engaged audience. It is also a good place to establish a reputation as a thought leader in your industry and share your company culture with potential new customers.
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Specific Tips for Optimal Content Distribution
Content distribution is how you provide content to your audience using various channels and media formats. You should do the research and document a plan for where and how you're going to publish and promote your content before you start producing said content.
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What are the Different Types of Content for Content Marketing?
The terms "content," "content marketing," "content marketing strategy," "content marketing plan," and other phrases with similar vocabulary are everywhere. They appear in pieces talking about how to establish your brand's presence, build a following, have a successful startup, and just get your brand name known in your market. However, there's a problem. 
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Inbound Marketing, Social Media Marketing, and SEO, Oh My!
In the simplest possible terms, social media marketing and SEO are both tools used within the broader marketing system that is inbound marketing. Once you move past that level, however, it gets a bit more complicated. Let’s start from the beginning.
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Make LinkedIn Work for You: Turning Connections into Customers
How to determine what social media platform is best for your marketing efforts is a significant question for any B2B company to ask. Algorithms and focus change over time. What worked last year may or may not be valid today. But one thing has remained consistent: LinkedIn is ascending as a significant player in social media for the business sphere.
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SEO and Your Startup's Website
Unless a member of your target audience has specifically heard of you, they won't be searching for you by brand name. The most common way they'll be looking is by using a search engine. Search engine optimization (SEO) shouldn't simply be an afterthought, but it should be part of your startup business plan from day 1.
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What Do I Do With Old, Outdated Content?
Should you remove old content from your website? Maybe. It depends on several factors. Ask yourself these questions as you identify content you feel could be deleted.
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Most Popular Types of Content for Engagement
Let's define "engagement" broadly as all the ways people can interact with your blog posts and social media. It can be leaving a comment, sharing a post, or mentioning you in a newsletter. It's also engagement if they return to your blog to read the next post or if they subscribe to your newsletter. 
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19 Little Known SEO Hacks for Startups
SEO stands for Search Engine Optimization and refers to the practices that increase both the quantity and quality of traffic to your startup's website by way of organic search engine results. If you do SEO right, you attract visits from people who want or need to read your blog, or who have a question you can answer for them.
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About this blog

What do I need to do to grow my business? How do I get more visitors to our site? What are best practices to convert visitors to buyers? How do I grow better and not just bigger? To learn more about mobilizing prospects and increasing sales, achieving significant and sustainable growth, learn more about Aspiration Marketing.

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