How to Launch a Startup and Avoid Burnout

Your startup is your life. We get it. You've lived it. Breathed it. And nurtured it as if it were a child. Now it's off the ground, and you're working hard to make it succeed. But a surefire way of doing just the opposite is by running yourself into the ground. Don't do that!...
Shelley
Shelley June 26, 2019 4 minute read

Shelley

Shelley
Shelley's been in Seattle practically since the dawn of time. She enjoys having fun (seriously) with research and writing. In her off hours she reads and walks, although not at the same time -- because tripping over sidewalks is embarrassing.
Simple Ways to Enhance Customer Experience
The definition of customer experience is any contact a customer and an organization have throughout the course of their working relationship. Interactions can include everything from awareness, discovery, cultivation, and advocacy, through to purchase, service, and follow-up.
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A Startup's Guide to Managing Customer Expectations
Clients and customers expect a lot from companies. Do you know how to give your customers—both new and current—what they want?
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13 [Free] Branding Tools for Your Startup
Lots of startups undervalue the importance of a branding initiative. But we live in a world of unlimited choices. To captivate consumers and capture market share, you need to have a cohesive, memorable, and differentiated brand. Indeed, every startup needs a branding strategy.
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Facebook Hacks Every Startup Should Know
With the most recent round of algorithm changes Facebook has made, it is more challenging than ever to be a startup and use the networking platform to build an audience. That doesn’t mean it’s impossible. But you do have to pay a bit more attention to what you’re doing.
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Why Customer-Centric Marketing Matters
Traditional marketing, what is starting to be called push marketing, doesn't care about the customer. It's focused on the company and the newest widget it want its customers to buy. Marketing has been all about what this new thing is and does...proving that it possesses all those features the other things can only dream about.
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What are Negative Keywords and Why Do They Matter?
When discussing keywords with most people, they will think of the words typed in a search query. Marketers know that then Google (or another search engine) will use those keywords to generate ads appropriate to people using those keywords. But, if you want to narrow the number of recipients of your ad, you can use negative keywords.
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22 Ways to Improve Your Writing for Social Media Marketing
Social media has the power to throw even the most seasoned marketer for a loop. But we all know a social media presence is a necessary weapon in your marketing arsenal. So what should you do? Well, being successful on social media starts with what you write and how you write it. 
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What is a PPC Campaign?
We are in the business of content marketing. However, we also know that it's important to have an understanding of paid advertising and PPC campaigns. So what is PPC? And how can you use it effectively?
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Why Do Content Marketing Strategies Fail?
The easiest way to fail at content marketing is to not have a strategy. If you do have a content marketing strategy, you’re way ahead of the game and headed toward success. But what happens when you have a strategy and things still go wrong? 
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35 Quick Content Marketing Tips to Increase Traffic
Hey startups, we see you! You're grinding and working hard to get your content into the world. You see other brands—big brands, perhaps—which have huge captive audiences and equally huge budgets, and can afford to tell sweeping stories with their content. Maybe you're intimidated or discouraged. Never fear. We've got some practical tips to help you.
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What Makes a Great Content Marketer?
Congrats! You've been hired as a content marketer. The powers-that-be saw something in you, and they thought you would be a good fit for the role. Do you know what that something is?
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What do I need to do to grow my business? How do I get more visitors to our site? What are best practices to convert visitors to buyers? How do I grow better and not just bigger? To learn more about mobilizing prospects and increasing sales, achieving significant and sustainable growth, learn more about Aspiration Marketing.

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