Pay-per-click advertising and inbound marketing can both serve as valuable tools within your overall marketing strategy, but how do you know which one to leverage to grow your business and generate leads? What is better, Inbound versus PPC?
Starting up a business is hard. You have a product or service, you have a website. How do you find the right Startup Marketing approach to blend the foundational inbound marketing with outbound campaigns to build your pipeline and create your funding for growth?
Artificial intelligence (AI) has proven a valuable tool for sales and business development. This technology gives your sales team more time and insight to focus on the most promising leads and deliver exactly what those leads are looking for.
Stop settling for average conversion rates! To optimize the conversion rate of your B2B website, develop content your buyer personas will love, use the right barriers to entry, and design with conversion in mind.
Let's say someone is making an in-person sales pitch, they start referring to you as a “lead.” The salespeople ask you what steps they can take to “convert” you and “close the deal.” Just a guess, but it’s hard to imagine that you’ll want to buy from this business.