Google Updates the Search Console Video Indexing Report

TL;DR

What are the latest updates to the Google Search Console Video Indexing report?

Core Definition: The updates to the Google Search Console Video Indexing report are recent enhancements designed to give website owners and marketers more precise tools for analyzing video performance. These additions include features for tracking impressions directly within the report and filtering data by specific sitemaps to isolate and troubleshoot video indexing issues more effectively.

Google is enhancing its Search Console Video Indexing report, a key tool for understanding your video's performance on its platform. These new updates provide more granular data and filtering options, empowering website owners and marketers to more effectively diagnose issues and optimize their video SEO strategy.

A new Video Impressions Overlay feature allows you to track the number of daily video impressions over time directly within the report.
The report now clarifies that impressions are aggregated by page, which may differ from the property-based counts in the main Search Performance report.
A Sitemap Filter has been added, enabling you to narrow down report data to only show video pages included in a selected sitemap.
This new filter applies to all report features, including the chart, totals, issue list, and exports, for more focused analysis.

In July 2022, Google launched a new report in Search Console. The Google Search Console Video Indexing report is a tool designed to help you understand the performance of your videos on Google and identify possible areas for improvement. Now, Google has shared more updates to the report to help you achieve those goals more effectively.

The latest updates to the Video Indexing report include:

Video Impressions Overlay: A feature to track the number of daily video impressions over time directly within the report.
Sitemap Filter: A filter to narrow the report data to only show video pages included in a selected sitemap.

Video impressions overlay

To make it easier to understand the performance of your videos, you can now see in the Video indexing report the number of daily video impressions over time. The impressions are aggregated by page, meaning that if the same page appears multiple times in a single search result page (or a single Discover session), Google considers each appearance as an impression.

The Search performance report groups video search appearances by property, not URL, which means that if multiple pages show in search results, this is counted as one impression. As a result, the Search performance report can show lower impression counts than the Video page indexing report.

Sitemap filter

To help you focus on the video pages that matter most to you, you can now filter the Video indexing report to show only video pages in a selected sitemap. The filter applies to all the report features: the chart, chart totals, issue list, and exports.

These additions should help even more when monitoring and fixing how your videos perform on Search.

----------------------Originally posted by Moshe Samet, Search Console Product Manager.

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FAQ: Google Search Console Video Indexing Report Updates

What is the Google Search Console Video Indexing report?

Popular

The Video Indexing report is a tool to monitor your videos' performance on Google. It shows which videos are indexed and highlights issues for improvement. This helps you diagnose and fix problems to boost your video visibility in search.

Why do video impressions differ between the Search Performance and Video Indexing reports?

Popular

Yes, impression counts differ due to counting methods. The Video Indexing report counts impressions per page, while the Search Performance report counts per property. This means the Video Indexing report can show higher impression counts.

What are the latest updates to the GSC Video Indexing report?

The latest updates are the Video Impressions Overlay and a Sitemap Filter. Google added these to track daily impressions and filter data by sitemap. This provides more granular control for monitoring and improving your video performance.

How does the new Video Impressions Overlay work?

The overlay displays daily video impression trends directly within the report. It tracks the number of impressions over time, aggregated by page. This helps you easily correlate SEO efforts with performance changes without leaving the report.

What is the purpose of the new Sitemap Filter in the Video Indexing report?

The Sitemap Filter helps you focus on your most important video pages. It narrows all report data to only show pages from a selected sitemap. This allows you to prioritize analysis and fixes for your key video content more effectively.

Does the Video Indexing report help improve video SEO?

Yes, the report is designed to help improve video SEO. It helps you understand performance and identify indexing issues with tools like the new overlay. By providing these insights, you can fix problems for better video visibility.

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