Investing in Your Employees: Startup Edition

By Jesse. April 09, 2019.

Topics: Startup Marketing, Business Development

The numbers don’t lie. According to a recent Gallup poll, a whopping 85% of the general public does not like their job. This combination of those who are simply not engaged and those who are actively disengaged should be an eye opener to you as the leader of a startup.

How do you keep your people from falling on the wrong side of this statistic? By following the guidelines presented here you can encourage autonomy, self-directed productivity, and develop a fully engaged workforce of happy, healthy employees.

Take care of your employees as they help to take care of your startup.

Access and adaptability, two hallmarks of great startup culture 


Make sure your people have access to the decision making process from day one. This encourages them to engage with leadership, and come up with new ideas since they know they’ll be listened to. This, in turn, leads to more employee investment in the company, the product, and by extension, the customers.


Adaptability means you take seriously the suggestions and input your people are offering. It also means you’re willing and able to pivot when the evidence points to the need for a course correction. As far as employee morale, this flexibility shows them that you’re listening, supporting their autonomy, and not so full of yourself that you can’t admit when a change is needed.


These are easy investments since they won’t actually cost you anything other than your time and attention. By monitoring your own behavior, you can have massive impacts on employee morale and increase their sense of well-being at work.

Invest in their overall well-beingit will pay dividends


Yes, this point means the standard things like having an onsite gym or providing healthy snacks in the break room, but there’s more to well-being that needs to be considered as well. First, you need to understand that turnover is one of the quickest ways to demoralize a workforce, not to mention one of the most expensive drains on a startup.


You know the situation, you hire a batch of developers, train them up, and set them loose. Then in 2 months a couple of them leave. And in 6 months several more jump ship. What’s going on? They’ve found a company that better understands their needs and they've voted with their feet.


Overall well-being also needs to encompass things like the mental health of your people. Maybe you can offer something like monthly visits by a wellness coach who can work with folks to develop good work-life balance practices. Or even something as seemingly simple as removing the onsite dry cleaning to show that you don’t actually expect them to live at the office.

Don’t tell them what to do


This may sound counter-intuitive. After all, you are the boss. Try asking better questions instead. This extremely powerful tool is borrowed from the coaching realm, and the coaches, in turn, got it from psychology. It plays on the fact that people are far more likely to stay engaged when the motivation for their actions comes from within themselves, rather than from an external source (like an angry boss, for example).


When you ask powerful questions, your people will come to realize that they do, in fact, know the answers. From there they will understand that when it comes to doing their jobs, they can take the reins and build the widget or write the softwareto your specsusing their plans.

Without having to be told.


And the best part is they’ll do this without further prompting from you. All that from the simple idea of asking the right questions. Slow down and ask yourself how much this could benefit your business right now.

Empower your people


This one’s big, so big it probably calls for a separate post at a later date. For today, what we want to zero in on is career empowerment in the startup setting. This begins with the ability mentioned above, to ask the right questions. More importantly, this involves the ability to shut up and listen to the answers. 


By asking your people where they see their careers taking them, then NOT offering suggestions but rather staying quiet to listen to their answers, they will feel empowered to explore the routes they see available in their current setting, within your startup. And the sense of empowerment your questions foster is the primary reason they’ll want to stay on the team.


The obvious side effect of this process is lower turnover. Since your people are feeling good about you and the company, and are happily exploring ways to expand their skill set right there, they won’t get the itch to look elsewhere. And lower turnover is good for morale, productivity, and the bottom line.


An extension of this tenet is, to risk sounding trite by paraphrasing Gandhi, “be the employee you want to see in your company.” Simply telling others what you want them to do is not motivating, as we’ve already covered. Telling them to do something, then letting them see you do something else entirely is not only not motivating, it’s downright disheartening. Not to mention a quick way to see your turnover numbers spike.


What IS motivating, and heartening, is to see the boss doing exactly what they’re being asked to do. Whether this means seeing you come in late one day because you had an event at your kid's school, or working out in the gym another day, this proves that not only are you one of them, but you understand their lives. You show everybody that you’re in the same situation, trying to balance work and  home life. That you have that same 10 pounds you’d dearly love to drop. Or that you, too, need that vacation when the time comes.

What all this boils down to is building your employer brand from the inside


By creating happy, healthy employees, you’ll also gain an army of brand ambassadors. These happy people will talk you and your company up with their friends, possibly encouraging them to seek employment with you (further cutting costs by eliminating the need for recruitment outreach).


Follow these tips for investing in your employees and before you know it, attrition will fall, morale will jump, and you’ll have a workforce that’s super engaged with your business and who love their jobs. All that with minimal financial input or risk. And what better return on investment could a young startup ask for?
Get in touch with Aspiration Marketing

Jesse
Jesse
Jesse hails from Seattle, Wa. When he’s not creating great content, or staring at his laptop screen waiting for inspiration, he’s probably walking in the trees somewhere in the foothills of the nearby Cascade Mountains.

 

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