Joachim

Joachim

"My dad taught me to dream big and to work my butt off to make those dreams a reality. Building stuff and helping people succeed is what we are about. And if things don't work the first time, we try again differently. Growing bigger is one thing; growing better is what we aim for."

Joachim is a certified HubSpot trainer with over 13 years of experience in content marketing, strategy, website development, and SEO. He has implemented numerous large-scale, international growth marketing programs, including one with UiPath, which grew from a startup to a successful IPO on the NYSE. Joachim has special expertise in multilingual marketing and sales enablement projects, and he uses the latest AI technologies to help our clients.

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Multilingual Marketing vs. Translation: The Key Differences

Launching a global campaign requires more than just converting words from one language to another. Understanding the critical distinction between simple translation and a comprehensive multilingual marketing strategy is essential to avoid costly mistakes and ensure your message truly resonates with international audiences.

CRO for Mobile: Optimize Your Website for On-the-Go Conversions

In a world where mobile traffic has surpassed desktop, many businesses still see significantly lower conversion rates on mobile devices. Neglecting mobile optimization means losing potential customers before they even engage. By understanding the unique behavior of mobile users and implementing targeted strategies, companies can bridge this gap and unlock substantial business growth.

Beyond English: Top 3 Languages to Target for Business Growth

In today's interconnected world, speaking your customer's language is no longer a luxury but a necessity for business success. A strategic multilingual marketing approach can unlock new markets, build trust with diverse audiences, and drive unprecedented growth. But with thousands of languages spoken worldwide, knowing which ones to prioritize is key to maximizing your impact and return on investment.

How to Mix LinkedIn, Calls, and Emails to Get More B2B Meetings

Struggling to secure B2B meetings? The frustration of unanswered emails and connection requests is a common challenge for salespeople. Standing out requires more than just a single point of contact. The key to breaking through the noise and connecting with decision-makers lies in a strategic, multi-channel approach that leverages the combined power of LinkedIn, email, and calls.
Sales Enablement 8 Min Read

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Accelerated Mobile Pages (AMP): Should You Use Them in 2026?

In a mobile-first digital landscape, website speed is no longer a luxury but an expectation. While AMP was once the ultimate solution for rapid mobile performance, the rise of Core Web Vitals and modern web frameworks has shifted how developers approach mobile optimization.
Web Design 8 Min Read

7 CRO Mistakes to Avoid (and How to Fix Them)

Is your website a revolving door for visitors, with few ever becoming paying customers? This common problem stems from easily solvable issues. Conversion rate optimization (CRO) is the key to transforming casual browsers into loyal customers, and avoiding critical mistakes is the first step to unlocking your site's true potential.
Web Design 8 Min Read

The CRO Checklist: Essential Elements for High-Converting Websites

For your business to thrive online, your website must be more than a digital placeholder; it needs to be a high-performance machine that actively attracts visitors and converts them into customers. Conversion Rate Optimization (CRO) is the process of systematically improving your site to achieve this goal, and this checklist covers the critical areas to focus on.
Web Design 9 Min Read

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What is Webinar Marketing, and Why Does It Matter?

In the fast-paced digital landscape, webinars have emerged as a highly effective tool for B2B marketers. By combining online content delivery with live interaction, businesses can reach their target audience, build brand awareness, and drive meaningful engagement.
Webinar Marketing 7 Min Read