What Are We Thankful For?

Here we are, nearing the end of 2019 already. Is it just us, or does it feel like the year only just hit its stride about a month ago? Regardless, it’s Thanksgiving time in the United States, and we at Aspiration Marketing have a lot to be thankful for this year.

Read more
Inbound Marketing, Social Media Marketing, and SEO, Oh My!

In the simplest possible terms, social media marketing and SEO are both tools used within the broader marketing system that is inbound marketing. Once you move past that level, however, it gets a bit more complicated. Let’s start from the beginning.

Read more
Make LinkedIn Work for You: Turning Connections into Customers

How to determine what social media platform is best for your marketing efforts is a significant question for any B2B company to ask. Algorithms and focus change over time. What worked last year may or may not be valid today. But one thing has remained consistent: LinkedIn is ascending as a significant player in social media for the business sphere.

Read more
SEO and Your Startup's Website

Unless a member of your target audience has specifically heard of you, they won't be searching for you by brand name. The most common way they'll be looking is by using a search engine. Search engine optimization (SEO) shouldn't simply be an afterthought, but it should be part of your startup business plan from day 1.

Read more
Is Blogging Dead?

What’s the old saying, “news of my death has been greatly exaggerated?”

We’re seeing the return of a perennial trend, the “blogging is dead, long live blogging!” trope. And this time, we decided to jump in. 

A blog is a tool, and as with any tool, in any toolbelt, the key is to know when to pull out the hammer and when to go with a screwdriver.

Read more
What Do I Do With Old, Outdated Content?

Should you remove old content from your website? Maybe. It depends on several factors. Ask yourself these questions as you identify content you feel could be deleted.

Read more
Brand Personality: What Is Yours and Why Does it Matter?

There’s this one step that a majority of startups seem to pass up as they prepare for launch. And it’s a biggie when it comes to creating lasting connections with your audience—brand personality.

Read more
Most Popular Types of Content for Engagement

Let's define "engagement" broadly as all the ways people can interact with your blog posts and social media. It can be leaving a comment, sharing a post, or mentioning you in a newsletter. It's also engagement if they return to your blog to read the next post or if they subscribe to your newsletter. 

Read more
19 Little Known SEO Hacks for Startups

SEO stands for Search Engine Optimization and refers to the practices that increase both the quantity and quality of traffic to your startup's website by way of organic search engine results. If you do SEO right, you attract visits from people who want or need to read your blog, or who have a question you can answer for them.

Read more
SEO vs. PPC: When to pay and when to optimize?

SEO vs PPC—the debate rages on.

Read more
21 Simple Ways to Immediately Improve Your Twitter Account

If you're running a startup or thinking about launching one, you undoubtedly know that it can help your brand grow if you build a following on social media. That social media presence can also help establish your authority in your niche. Here are some quick ideas, tips, and practices to help you better establish your startup's Twitter presence.

Read more

About this blog

What do I need to do to grow my business? How do I get more visitors to our site? What are best practices to convert visitors to buyers? How do I grow better and not just bigger? To learn more about mobilizing prospects and increasing sales, achieving significant and sustainable growth, learn more about Aspiration Marketing.

Get blog notifications

Free SEO Report

Recent Posts

Free Inbound Marketing Checklist

 

Find what your looking for

Search our blog posts by keyword