19 Little Known SEO Hacks for Startups

SEO stands for Search Engine Optimization and refers to the practices that increase both the quantity and quality of traffic to your startup's website by way of organic search engine results. If you do SEO right, you attract visits from people who want or need to read your blog, or who have a question you can answer for them....
Shelley
Shelley November 07, 2019 5 minute read
21 Simple Ways to Immediately Perk Up Your Startup's Twitter Account
If you're running a startup or thinking about launching one, you undoubtedly know that it can help your brand grow if you build a following on social media. That social media presence can also help establish your authority in your niche. Here are some quick ideas, tips, and practices to help you better establish your startup's Twitter presence.
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LinkedIn Hacks for Startup CEOs
The truth is that people connect with people, not companies. The aim of LinkedIn marketing is lead generation, period. You might really love sharing content from your startup's page but remember people connect with people. So you need to market your LinkedIn profile, not just the company page.
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HubSpot Hacks: Tracking The Competition
What was that thing your competitor said on Facebook the other day? The comment that had everybody in your industry talking for days?
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How to Build an Online Community for Your Startup
Your competition may be beating you before either of you even launch.
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12 Simple Ways to Perk Up Your Startup's Instagram Account
  Facebook is refocusing itself on connecting people with content from friends and family. So Instagram is the new home for brands. Engagement is high, followers are brand-loyal, and you can achieve tangible business goals.
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A Startup's Guide to Niche Marketing in 2020
Niche marketing is growing in popularity, and for good reason. When done right, it’s a fantastic way to get your message in front of the right people, in the right place, and at the right time. Notice how we said, “when done right?” Yeah, that’s because you’ll often find it much easier to do wrong than right. But never fear, we’re here to help.
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17 Simple Ways to Immediately Perk Up Your Startup's Facebook Page
To generate leads and customers from your startup's Facebook page requires that you create your page with a comprehensive strategy that will get you noticed. For example, you can't just choose a picture, you have to pick one that's the right dimensions, is high-resolution, and that represents your brand.
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How to Build Your Brand's Credibility
You want your brand to be credible. This credibility can be gained in many ways, and while the foundation of credibility is knowing your stuff and being a knowledgeable resource for prospects, the good news is that you don't need to present immense amounts of details and information to be considered credible. Credibility is more about the clarity, enthusiasm, and consistency of information presented.
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What is Social Proof and Why Does It Matter?
What comprises effective marketing has changed substantially over the past few years. There's increased consumer skepticism and plenty of new technology. As you develop your brand's marketing strategy you need to note what the current effective marketing tactics are and what  impacts consumer buying habits. Clever brands, business owners, and startup entrepreneurs realize that social proof offers vast potential for growth, and they're using positive social proof to influence purchasing behavior.
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How Does Social Media Marketing Differ From Traditional Marketing?
Traditional marketing, inbound marketing, social media marketing, content marketing, online marketing, outbound marketing, “push” marketing? Sometimes it seems like the marketing world has gotten a bit overly complex in recent years, doesn’t it? So what ARE the differences between all those seemingly different niches listed above? We’ll admit, we cheated a bit on that list, as several of those are actually synonyms for the same set of tactics.
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Should You Run a Giveaway to Market Your Startup?
The concept of using giveaways as part of marketing campaigns has been around forever, and now, in our age of social media, promotions have been touted as the next silver bullet for marketing. What follows is a general discussion about giveaway planning and usefulness.
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Hey Startups! Do These Three Things on Social Media
In the few short years since it burst on the scene, social media has become an integral part of life in the 21st-century. If you want your startup to truly thrive, it’s pretty much imperative to have a presence in this realm, but that opens up a whole line of questioning based on the single underlying question—Why? Further questions like “what channel should we be on?” and “how active do we need to be?” follow shortly after.
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24 Ideas for Great Social Media Content
Social media is, at heart, a relationship-building tool. But it can also be used to promote content. It's all about finding the balance between self-promotion, sharing useful information, and entertaining your readers.
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Dos and Don'ts for Marketing on Instagram
Instagram is the place to be for small businesses, new businesses, and startups of all persuasions. In other words, you should probably be on Instagram.
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The Benefits of Promoting Posts on Facebook (And How to Do It!)
It's human nature to look back in time, heave a sigh, and mumble about those good old days. You know, when it was relatively easy to get your message across on sites like Facebook and get noticed by potential customers.
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An Overview of Marketing on Facebook
Social media marketing. Kind of a daunting subject, huh? Well, it doesn’t have to be. Use guides like the ones we publish regularly and move incrementally, and in no time you’ll have your presence set up and be seeing returns on your efforts.
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Facebook Hacks Every Startup Should Know
With the most recent round of algorithm changes Facebook has made, it is more challenging than ever to be a startup and use the networking platform to build an audience. That doesn’t mean it’s impossible. But you do have to pay a bit more attention to what you’re doing.
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22 Ways to Improve Your Writing for Social Media Marketing
Social media has the power to throw even the most seasoned marketer for a loop. But we all know a social media presence is a necessary weapon in your marketing arsenal. So what should you do? Well, being successful on social media starts with what you write and how you write it. 
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What do I need to do to grow my business? How do I get more visitors to our site? What are best practices to convert visitors to buyers? How do I grow better and not just bigger? To learn more about mobilizing prospects and increasing sales, achieving significant and sustainable growth, learn more about Aspiration Marketing.

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