Guide to Creating a Social Media Content Calendar

OK, let’s see. You’ve got your blog up and running. Your social media presence is building steam. And your contact/lead database is growing daily. Cool. What’s next?...
Jesse
Jesse March 26, 2020 5 minute read
5 Ways to Improve Your Startup's Social Media Marketing
Many startups are finding success with integrated social media campaigns. What is an “integrated social media campaign,” you ask? A fancy way of saying they’re using the online world to attract and engage real-world people with their real-world products. While this sounds rather obvious at first glance, it’s actually a rather nuanced approach to marketing on social media that is only recently gaining steam.
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15 Social Media Campaign Ideas to Try in 2020
Social media is everywhere, and it isn't going anywhere. So even if your products and services are decidedly "low tech" you need to have a social media presence. With a well-planned social media campaign you create brand awareness, lay the foundation upon which to build a community, and drive sales. To help you in acing a social media strategy, here are 15 ideas to start your creative juice flowing and inspire you to create your own campaign ideas.
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Grow your LinkedIn followers and Invite Connections
Have you seen and tried the new "Invite Connections" feature on LinkedIn? If you are an Administrator of your company page, you can now invite your (personal) connections to follow your (company) page. It’s an easy way to grow your company's following and have your company's messages appear in your contacts' message feed.
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Brands Using Twitter Beautifully
Not sure how to define what it means to use Twitter beautifully? There are lots of lists to be found of brands whose Twitter accounts can provide inspiration, those that are aimed at customer service, that put out great content, that engage their audience well, or that illustrate effective use of Twitter for business.
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Is Social Media Marketing Dead?
If you don’t like ambiguity, look away now.
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Marketing Trends To Track in 2020
All marketing is multi-channel at this point, with needs to be addressed in social media, SEO, PPC, email, and more. Marketers and business owners need to follow what's trending or they'll fall behind, possibly hopelessly behind. There is no shortage of digital marketing tips, tools, tricks, and trends across all industries. Here are our suggestions for the trends to watch as the year progresses.
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How to Generate More Website Traffic
Want to increase traffic to your website? The goal of this article is to help you build a cohesive strategy to do just that. Our intent is not to provide a comprehensive list of everything you should be doing, but rather to show some possibilities you can test so you'll see what works for you and your audience.
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7 Social Media Strategies for Startups
Social media. A phrase that causes shivers to run down the spine of many a startup marketer. Especially if you’re in bootstrap mode and don’t have an actual marketer on staff yet. Honestly, we don’t think that fear is well-founded or justified. Today, we’re going to give you the kick in the pants you need to overcome your hesitations and get your social media marketing strategy in gear.
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A Startup's Guide to Brand Management
We all have that one friend, the one with that one personality quirk that we’re just not sure what to do with. We love everything about them, except that one, seemingly insignificant, yet somehow impossible to ignore, quirk. Does your startup have a quirk like that? If so, or more importantly, if you’re not sure, it’s time for some brand management.
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18 Ways to Attract More Social Media Followers in 2020
In a very broad sense, all the content you post can be viewed as either talking about yourself or sharing information that benefits others. Your brand is seen either as being primarily about self-promotion or about giving back. To be a winner in the long term you need to be the one who informs the community with useful information.
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Marketing Trends to Watch in 2020
Marketing is a dynamic field, this much is well known. What nobody seemed to see coming was the impact of emerging technology on the marketing world over the past few years. Automation, big data, artificial intelligence (and all that it enables), and even the ubiquitous nature of smartphones have all shaped the direction of what was formerly seen as a staid business function.
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2019 Marketing Wins (And What We All Can Learn From Them!)
When it comes to finding ways to improve your own performance, there are myriad options out there. Everything from taking online courses to reading books and blogs. Or you could join a conversation group of fellow marketers and learn from the discussions that ensue. The common thread that you’ll find running through all of the available options is to learn from what other people are doing.
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How Content Marketing & Social Media Work Together
Social media provides your brand with a way to get to know your customers while being a strong content distribution channel. So what do you need to do to integrate social media into your content strategy?
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What's the Best Social Media Platform to Market Your Startup?
It would be pretty audacious of us to think we could dictate which social media platforms you should use, wouldn’t it? We don’t even know what industry you’re in, who your target audience is, or what types of content you’re looking to post. There are a lot of questions we would need to have answers for before we would even consider telling you which channels you should be making use of.
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12 Tips for Creating Evergreen Content in 2020
So just what is evergreen content? It's content that is always relevant to your readers, your brand, and your area of expertise. It has a long shelf life. It's shared regularly and does well in SERPs.
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19 Ways to Get Free Advertising for Your Startup
There are a mind-boggling number of ways to advertise your startup. Many are free. Many are not. In fact, some are quite costly. Even if the free methods aren't always the very best way to advertise your business, they can still be incredible tools if you take the time to figure out how to make them work for you. And the free part means your budget doesn't have to take a hit when you experiment with these advertising methods.
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Dos and Don'ts for Using YouTube in 2020
The overwhelming consensus in the content marketing universe is that video content is huge and only going to get huger. At the same time, YouTube basically owns the video-sharing platform universe. So if you're contemplating starting to create video content, or are creating it but looking for tips on how to do it best, or at least how not to botch the endeavor, it behooves you to learn about this platform and its ins and outs.
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Maximize Your Presence on LinkedIn in 2020
LinkedIn is the biggest B2B social networking channel in the world. It's an excellent platform to use to build an engaged audience. It is also a good place to establish a reputation as a thought leader in your industry and share your company culture with potential new customers.
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About this blog

What do I need to do to grow my business? How do I get more visitors to our site? What are best practices to convert visitors to buyers? How do I grow better and not just bigger? To learn more about mobilizing prospects and increasing sales, achieving significant and sustainable growth, learn more about Aspiration Marketing.

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