How Growth-Driven Website Design Can Increase Your Conversion Rate

Increasing your company's conversion rate online often requires more than delivering high-quality products and services. Most of the time, truly understanding your target audience is key to conversion rate optimization in any market or industry. With the use of GDD, or growth-driven design, streamline your sales efforts while optimizing your conversion rate on an ongoing basis.

Growth-driven design (GDD)

What is GDD? 

Growth-driven website design is the process of providing ongoing updates to a website or brand's online presence, based on the empathetic approach of seeing the world through a client or customer's eyes. With growth-driven design, design is much more fluid and ongoing, rather than set in stone at the beginning of a project's development.

Using a growth-driven design is ideal for those who are interested in applying a smarter approach to gaining valuable insights about a particular website and/or business and brand. 

The three main pillars involved in the GDD methodology today include:

  • Strategy: Defining the strategy of a website is always crucial, even when implementing a growth drive design approach. Determining the target demographics of a website and how users find and browse a website can help with cultivating an online browsing experience that is suitable for any particular audience.  
  • Launchpad: One way to get started with growth-driven website design is to create a testing site, also commonly referred to as a launchpad website. This website will include semi-finished pages and content. However, this is one way to add continuous updates, tweaks, and changes to the layout as the perfect design is being developed. 
  • Ongoing development: Unlike standard website design, growth drive design focuses on ongoing research and development, meaning your website may receive updates and changes to its design as needed, based on analytics collected and user behavior received in real-time.

Unlike traditional web design, growth-driven design does not involve building a website and calling it quits. Growth-driven design requires continuous ongoing efforts to help pinpoint the wants, needs, and desires of specific audiences. A truly successful website understands the consumers it is trying to reach on a personal and intimate level. Whether you are working with designers and marketing teams or on your own, a website redesign is only useful if you choose to implement a redesign while maintaining complete focus on your user base and prospective audience. 

3 Ways that GDD Can Improve Your Website Conversion Rate

1. Attract More Qualified Leads

By taking the time to dig deeper into the overall experience of your website visitors, you can create a website layout that truly resonates with the wants and needs of your target audience. By using data in real-time to implement new design changes to your website, you can also continuously hone in on a specific target audience or particular demographics that are most likely to have a genuine interest in your business and/or brand.  

By using ongoing growth-driven website design, you are also significantly boosting the overall SEO, or search engine optimization of your website within top search engines. The more optimized a website is for search engines, the easier it is to appeal to new prospective customers within search engine results. Using growth-driven design strategies is optimal for any website strategy that is focused on business growth, user research, and using real user data to implement new changes throughout a continuous improvement stage. 

2. Optimize Your Conversion Path

Because growth-driven design relies on continuous updates and real-time data, it is much easier to optimize the conversion path of your website itself. The more familiar you become with how your website visitors browse your website, the more likely you are to design a website that increases clicks, engagement, and ultimately, sales. 

A major benefit of tracking your website's traffic in real-time for conversion rate optimization purposes is that you are also able to learn more about the content that is most visited and the products or services that are seemingly most in-demand by your visitors. Reviewing traffic statistics regularly for your website is essential to maintain an ongoing understanding of what it is that your online visitors are looking for from your site.    

3. Use Real-Time Data and Analytics to Make Design Choices 

Data is no longer just useful to determine how many visitors are on a website and what type of hosting or server a website may require. Today, it is much easier than ever to pinpoint the specific wants and needs of online users with web tracking technologies.

Using ongoing growth-driven design is ideal if you are interested in making changes as you go and as you grow your website. Growth-driven website design provides insights regarding:

  • Where your traffic is coming from (SEO, organic leads, or even specific referrals
  • What region is your website traffic from?
  • What demographics (age range, gender, and location) are your visitors?  
  • Which landing pages bring in the most traffic based on current active campaigns you are running?
  • How many visitors visit your website daily and how many are unique or returning visitors?
  • How many page views is your entire website receiving on a daily basis?
  • Which pages are the most popular on your website, and why?
  • If you are generating leads from SEO tactics and from top search engines, or from other campaigns you are currently running online 
  • How many visitors are visiting your website simultaneously in real-time?  

Compared to traditional website redesign projects, growth-driven design provides ongoing updates without expensive investments just to get started. If you are interested in new web design and are curious about a launch pad website for your own preferred growth-driven design methodology, going the route of GDD is often the best choice. 

Are you interested in learning more about the current design and structure of your own website? If so, click here to learn more about conducting a DIY website audit of your own. A website audit can provide you with the information you need to improve your site's design, your inbound marketing strategy, as well as the sales funnel you currently have in place to increase your overall conversion rates. 

Want to see how your website stacks up against the competition? Click below to conduct your free DYI website grader!

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Kristin
Kristin
Master Content Brain. You think it, she writes it, no good thought remains unposted. Sprinkles pixie dust on words, newsletters, blog, facebook, twitter and just about everything else.

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