Jesse
Content marketing works. We’ve talked about it before, and it’s making the press as well. People are tired of being sold to, and they’re ready to read relevant, useful articles and talk to friendly representatives to learn how a solution can help them. Part of the success of content marketing has to do with its implementation within a company. Meaning, you need to pay attention to said content, be sure those reps are trained, and focus some energy on watching what content goes where.
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Your startup just got funded, your marketing strategy is in place, and your sales team is ready to go. Or, you were just tasked with a reorganization of the sales and marketing departments. Or, maybe you’ve been promoted to manager, overseeing a team of 150 people spread across 4 locations and two continents...and you’ve discovered that your client database is just as scattered. What’s the common denominator in these scenarios?
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Customer relationship management, or CRM, is a term used to encompass a wide variety of activities that companies undertake to build, maintain, and nurture trusting relationships between themselves and their customers.
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Content marketing is growing by leaps and bounds in 2019, and with good reason. The internet surfing public is tired of companies forcing products in their faces when all they’re looking for is some help solving a problem.
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Strategy, it’s key to any marketing campaign. That holds true when it comes to content marketing as well. After all, what sort of ROI will you get from tossing your content against a wall to see what sticks?
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SEO. Something you vaguely remember dealing with, what was it, back in 2012? Yeah, you’re not alone in neglecting your site’s search engine optimization. We’re here to tell you that SEO is alive and kicking in 2019. In fact, it’s just as important as ever. It’s also as easy to do poorly as ever.
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You’re considered the social media maven of the marketing department, but are you ready to manage the corporate accounts? There’s a lot to keep in mind when it comes to managing an organization’s presence on social media.
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Your startup just got round 2 funding and you’re itching to go. Job assignments have been handed out, everyone is multitasking since you’re still just 8 people, and you’ve just been put in charge of social media and marketing, congratulations! Wait, what?!?!
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Writer’s block. The nemesis of content creators everywhere. Sooner or later, the blank white screen and blinking cursor will taunt you. It happens to the best of us.
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Evergreen content, perhaps you’ve seen this phrase being used on your favorite content marketing site recently and found yourself wondering, “huh?”
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A question that seems to be coming up quite a lot these days is: “So, what IS the perfect length for a blog post?” TL:DR—it depends. There are many moving parts involved. Too many, in fact, that we can't weigh in with a definitive number for you. The experts in the industry have their opinions, many grounded in studies they’ve conducted on their own audience. We have our own internal style guide here at Aspiration Marketing, based on our goals for the blog. How about this? We’ll cover the topic in our usual way and leave you to decide for yourself?
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What is a brand, and importantly, why should you care? Now, we’re not talking about brand names here, we’re talking about the brand itself. In short, a brand is the emotional response you have when you see something related to a company, person, website, or other entity. It’s the feeling you get when you see a favorite company’s logo. Or when you get a ping that one of your favorite personalities on social media has a new post.
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SEO. Three little letters that strike fear in the hearts of marketers everywhere. And yet it seems everybody from the CIO to the head of operations these days is claiming to “do SEO,” so we wanted to take a moment to clear a few things up.
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Ah, the angry customer. We’ve all had them, we’ve all been them, but do we all know the best ways to take care of them?
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Got your startup launched and looking for that second round funding? Good on ya! How are you doing on the respect front? Yeah, hadn’t thought about that yet, had you? It’s time.
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The numbers don’t lie. According to a recent Gallup poll, a whopping 85% of the general public does not like their job. This combination of those who are simply not engaged and those who are actively disengaged should be an eye opener to you as the leader of a startup.
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See how we did that? No? Well, read on and we’ll tell you what it was about that headline that made you want to click through to read this article.
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The boss says it’s time to get a company blog up and running. Someone introduced them to the idea of inbound marketing and they’re all in. The ball’s in your court, so...now what?
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You do have a content marketing strategy, don’t you? If you can’t remember, or if you’re pretty sure but can’t remember the log in for your company’s Facebook account to check, it’s time to get to work.
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Ready to go global? No, seriously, are you ready? There’s a lot to think about and take into consideration before making a move like this, are you sure you haven’t missed something?
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