What Is Digital Marketing?

No better way to start answering that question than with a straightforward sounding definition, this one from Hubspot:...
Jesse
Jesse January 23, 2020 5 minute read

Jesse

Jesse
Jesse hails from Seattle, Wa. When he’s not creating great content, or staring at his laptop screen waiting for inspiration, he’s probably walking in the trees somewhere in the foothills of the nearby Cascade Mountains.
To Email Blast or Not to Email Blast
Email blasts may be one of the most contentious pieces of the marketing puzzle. There are those who swear by their effectiveness. And there are others who deride their spammy nature and low engagement numbers.
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9 Different Types of Landing Pages
The simple landing page, often maligned yet seemingly never truly understood. There are technically as many types of landing as there are reasons for their use. In an effort to clear up some of the mystery surrounding these powerful marketing tools, here’s a round-up of the top 9 varieties we see in use today. They’re ordered roughly from most to least common (at least in terms of effective use by digital marketers in our experience).
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7 Social Media Strategies for Startups
Social media. A phrase that causes shivers to run down the spine of many a startup marketer. Especially if you’re in bootstrap mode and don’t have an actual marketer on staff yet. Honestly, we don’t think that fear is well-founded or justified. Today, we’re going to give you the kick in the pants you need to overcome your hesitations and get your social media marketing strategy in gear.
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Startup Case Study: Who's Doing Blogging right?
When was the last time you checked your blog stats?
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A Startup's Guide to Brand Management
We all have that one friend, the one with that one personality quirk that we’re just not sure what to do with. We love everything about them, except that one, seemingly insignificant, yet somehow impossible to ignore, quirk. Does your startup have a quirk like that? If so, or more importantly, if you’re not sure, it’s time for some brand management.
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Marketing Trends to Watch in 2020
Marketing is a dynamic field, this much is well known. What nobody seemed to see coming was the impact of emerging technology on the marketing world over the past few years. Automation, big data, artificial intelligence (and all that it enables), and even the ubiquitous nature of smartphones have all shaped the direction of what was formerly seen as a staid business function.
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2019 Marketing Wins (And What We All Can Learn From Them!)
When it comes to finding ways to improve your own performance, there are myriad options out there. Everything from taking online courses to reading books and blogs. Or you could join a conversation group of fellow marketers and learn from the discussions that ensue. The common thread that you’ll find running through all of the available options is to learn from what other people are doing.
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Are you Maximizing All the Features HubSpot Has to Offer?
Have you ever heard of “field mouse syndrome?”
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What's the Best Social Media Platform to Market Your Startup?
It would be pretty audacious of us to think we could dictate which social media platforms you should use, wouldn’t it? We don’t even know what industry you’re in, who your target audience is, or what types of content you’re looking to post. There are a lot of questions we would need to have answers for before we would even consider telling you which channels you should be making use of.
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What Are We Thankful For?
Here we are, nearing the end of 2019 already. Is it just us, or does it feel like the year only just hit its stride about a month ago? Regardless, it’s Thanksgiving time in the United States, and we at Aspiration Marketing have a lot to be thankful for this year.
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Is Blogging Dead?
What’s the old saying, “news of my death has been greatly exaggerated?” We’re seeing the return of a perennial trend, the “blogging is dead, long live blogging!” trope. And this time, we decided to jump in.  A blog is a tool, and as with any tool, in any toolbelt, the key is to know when to pull out the hammer and when to go with a screwdriver.
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Brand Personality: What Is Yours and Why Does it Matter?
There’s this one step that a majority of startups seem to pass up as they prepare for launch. And it’s a biggie when it comes to creating lasting connections with your audience—brand personality.
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SEO vs. PPC: When to pay and when to optimize?
SEO vs PPC—the debate rages on.
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HubSpot Hacks: Tracking The Competition
What was that thing your competitor said on Facebook the other day? The comment that had everybody in your industry talking for days?
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What Does Good Customer Service Look Like?
Customer service seems like something any company should be able to do, right? If that were true, the internet would be full of people lauding companies for the outstanding service they provide—rather than the customer support nightmares covering review sites from every continent. With the bar for switching providers dropping lower and lower with each passing technological advancement, effective customer service is absolutely imperative, no matter the size of your company or the number of customers you have.
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Using Inbound to Create a Personalized Experience for Customers
You know that ad you keep seeing while you browse news sites? The one for the accessory for the kitchen widget you bought online last week? Well, that’s one simple example of what we’re talking about today—personalized marketing. 
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How to Build an Online Community for Your Startup
Your competition may be beating you before either of you even launch.
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A Startup's Guide to Marketing Segmentation
As your startup’s CEO and chief bottle washer, you’ve undoubtedly spent a fair bit of time compiling your ideal buyer persona. There’s so much to know about who you’re targeting your widget at, demographics, psychographics, geographics, et al, right? And once you have all of that data sorted, sifted, and parsed, the last thing you want to do is more sorting, sifting, and parsing.
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About this blog

What do I need to do to grow my business? How do I get more visitors to our site? What are best practices to convert visitors to buyers? How do I grow better and not just bigger? To learn more about mobilizing prospects and increasing sales, achieving significant and sustainable growth, learn more about Aspiration Marketing.

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