Jesse
What’s the old saying, “news of my death has been greatly exaggerated?” We’re seeing the return of a perennial trend, the “blogging is dead, long live blogging!” trope. And this time, we decided to jump in. A blog is a tool, and as with any tool, in any toolbelt, the key is to know when to pull out the hammer and when to go with a screwdriver.
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There’s this one step that a majority of startups seem to pass up as they prepare for launch. And it’s a biggie when it comes to creating lasting connections with your audience—brand personality.
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What was that thing your competitor said on Facebook the other day? The comment that had everybody in your industry talking for days?
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Customer service seems like something any company should be able to do, right? If that were true, the internet would be full of people lauding companies for the outstanding service they provide—rather than the customer support nightmares covering review sites from every continent. With the bar for switching providers dropping lower and lower with each passing technological advancement, effective customer service is absolutely imperative, no matter the size of your company or the number of customers you have.
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You know that ad you keep seeing while you browse news sites? The one for the accessory for the kitchen widget you bought online last week? Well, that’s one simple example of what we’re talking about today—personalized marketing.
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As your startup’s CEO and chief bottle washer, you’ve undoubtedly spent a fair bit of time compiling your ideal buyer persona. There’s so much to know about who you’re targeting your widget at, demographics, psychographics, geographics, et al, right? And once you have all of that data sorted, sifted, and parsed, the last thing you want to do is more sorting, sifting, and parsing.
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Niche marketing is growing in popularity, and for good reason. When done right, it’s a fantastic way to get your message in front of the right people, in the right place, and at the right time. Notice how we said, “when done right?” Yeah, that’s because you’ll often find it much easier to do wrong than right. But never fear, we’re here to help.
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It’s estimated that on average, 8 out of 10 people will only read your headline. The other 2 will actually scroll through and read the article. Seems insane, right? The take away here is not how short humankind’s attention span has gotten (that’s for another piece), rather it’s how important the headline is for read rates.
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Traditional marketing, inbound marketing, social media marketing, content marketing, online marketing, outbound marketing, “push” marketing? Sometimes it seems like the marketing world has gotten a bit overly complex in recent years, doesn’t it? So what ARE the differences between all those seemingly different niches listed above? We’ll admit, we cheated a bit on that list, as several of those are actually synonyms for the same set of tactics.
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From the current crop of articles out there, one might get the impression that inbound marketing was set to eliminate outbound in the battle for eyeballs. We don’t think that’s an accurate assessment at all. In fact, if you look closely you’ll see that a growing number of agencies and in-house marketing departments alike are adopting a hybrid approach. They’re taking the best pieces of each methodology and combining their power to improve ROI even more than either could do alone.
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Contrary to what seems to be a commonly held belief, content marketing is not a one-and-done operation. Just as content marketing is itself a long-game, you have to be in it for the long haul to see the kinds of amazing results you’ve read about. But then, we hope most of you already know this part.
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“Inbound” and “lead generating” may not be two phrases that you often think of together. Well, it may be time you did. Inbound marketing is a long game, that’s true. However, that doesn’t mean it can’t also work for you in the near term as well, like bringing in quality leads. There are, in fact, many ways inbound marketing tactics can help increase lead generation, for today’s article we’re going to focus in on three primary aspects of your inbound strategy that have a particular impact on lead generation: content, social media presence, and website optimization/SEO.
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Brand voice is something that we talk about in passing quite often. What we realized is that the one thing we haven’t covered is how you can establish one for your company. Or for that matter, what exactly a brand voice is in the first place.
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Content marketing is a relatively new school of thought in the marketing world, albeit one that’s making waves. The idea appears simple—create engaging, informative content that delights your audience and when they’re ready, they’ll convert to customers. Sounds great, right? But how do you know if it’s working?
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Startup marketing. Words that strike fear in many a new CEO. After all, you’ve invested all of your time, energy, and money into getting the product ready for launch, building your core team, and little things like finding office space. You’ve got nothing left to sink into marketing that shiny new widget you’ve developed. Take it from us, don’t forgo the marketing, if you don’t sell any widgets, what was all that other work for?
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In the few short years since it burst on the scene, social media has become an integral part of life in the 21st-century. If you want your startup to truly thrive, it’s pretty much imperative to have a presence in this realm, but that opens up a whole line of questioning based on the single underlying question—Why? Further questions like “what channel should we be on?” and “how active do we need to be?” follow shortly after.
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