When it comes to making a name for yourself within your industry, social networking is crucial. To become a trusted voice among your peers, or a thought leader within your segment, there is one platform on which you need to focus your social networking efforts—LinkedIn.
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Email marketing has changed quite a lot in recent years. Its reputation has as well, cycling from a legitimate means for companies to stay in touch with their customers in the early days, through a period of being seen as spammy if not a bit scammy, and back to a fantastic way to keep customers engaged.
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Startup culture and productivity have a long-standing love/hate relationship. On the one hand, there’s a lot to get done. On the other hand, there’s never enough time and something always seems to get lost in the crunch.
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With all the talk about content marketing, blogs, and the importance of SEO to a well-rounded marketing strategy—it can be easy to forget about the standbys. Like being able to craft solid sales copy.
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OK, let’s see. You’ve got your blog up and running. Your social media presence is building steam. And your contact/lead database is growing daily. Cool. What’s next?
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SEO is a touchy subject. Like any aspect of the tech world, there are supporters, detractors, and those who say “Bah, who needs it!” Here at Aspiration Marketing, we’re firmly in the former camp, in that we see SEO as a key tool for any content marketing endeavor. Without a grounding in the fundamentals, there is simply no way your content will gain traction and bring you the organic traffic and conversions you’re looking for.
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Many startups are finding success with integrated social media campaigns. What is an “integrated social media campaign,” you ask? A fancy way of saying they’re using the online world to attract and engage real-world people with their real-world products. While this sounds rather obvious at first glance, it’s actually a rather nuanced approach to marketing on social media that is only recently gaining steam.
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Customer relationship management, or CRM, is a term used to encompass a wide variety of activities that companies undertake to build, maintain, and nurture trusting relationships between themselves and their customers. We've put together this post to include everything you need to know about CRM, from what it is, to how to maintain your CRM database.
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In a recent post we introduced you to SmartDreamers*, a startup in the recruitment marketing automation sector who we feel is seeing great returns on their content marketing efforts. Specifically, we discussed their blog and the ways they’re getting it so right.
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We know, that headline sounds a bit...drastic, right? But this exact question is being raised all around the internet these days, so we thought it prudent to give you our take on the situation. And while it may sound like the sort of question that warrants a simple Yes or No, the reality is that it’s actually quite a bit more complicated.
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What do you think of when you read the words “meta description, alt text, indexing, and crawl?” If you didn’t say “SEO,” this post is for you.
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In the world of SEO and organic traffic generation, what Google says, goes. And two of their stated top 3 factors used in determining domain authority and ranking are quality content and inbound links.
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The marketing internet has been awash in articles talking about “inbound marketing” this, “outbound marketing” that, and “content marketing” is the next BIG THING—so much so that it’s getting confusing even for us. The explosion of new marketing terms, tactics, and techniques can be overwhelming, we get it. After all, many people ascribe to the idea that marketing is marketing is marketing, right?
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Ultimately, and unsurprisingly, the answer to the headline question is going to be—it depends. If you’re not a fan of ambiguity, never fear, as this article will lay out some guidelines and best practices you can use to work out the ideal blogging schedule for your company, your team, and your needs.
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Generational differences make for interesting hurdles when it comes to marketing strategy and tactics. This fact is being made all the more clear as Generation Z comes of age and joins the consumer class. With this cohort’s increasing buying power comes even more glaring differences with Generation Y (Millennials) that were being overlooked. It’s the fact that even the public is torn on whether or not these two generations are different that forms the basis for today’s article.
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