Enjoys building relationships through writing and conversation over a good cup of coffee. Driven to uncover the solutions to every day marketing strategies. She believes in keeping an open mind, staying motivated, and not being afraid to laugh a little.
Pay-per-click advertising and inbound marketing can both serve as valuable tools within your overall marketing strategy, but how do you know which one to leverage to grow your business and generate leads? What is better, Inbound versus PPC?
Inbound marketing can serve as a significant piece to your puzzle in attracting, engaging, and delighting your consumer. It lays a significant and solid foundation for how you do business and interact with potential consumers.
Inbound marketing and lead generation go hand in hand. The goal of inbound is to create a steady stream of interested visitors to your website, which is an important first step to creating leads that can be nurtured into customers.
It may be surprising to most that marketers from nearly all industries have been using influencers for ages; but it's also surprising to find out some of the common myths that crop up around this type of marketing strategy.
From cutting edge technologies like AI, to data-driven strategies and personalization, content marketing helps to create a buyer’s journey like no other. Although the new year has just begun, we’re already seeing what’s new and next, including 5 trends for content marketing.
Most of you know (hopefully!) that you can't win customers by weird tricks and convoluted strategies, and the same rule applies to Google. You can't win at SEO with tricks, you have to create content that provides value for your consumers.
Having a solid strategy for lead generation is important for gaining customers, and there are many ways to make sure you don’t have any missed opportunities, from improving your SEO to blogging more consistently.
With so much noise on the Internet, it's more difficult than ever to stand out and differentiate yourself from competitors. However, there is a proven strategy that marketers are using to drive traffic and create unique and lasting experiences for their customers: it’s called content marketing.