Taking Social Responsibility with The Upside Foundation

By Martin. February 13, 2020.

Topics: Business Development, News

“We make a living by what we get. We make a life by what we give.”

- Winston Churchill

Today Aspiration Marketing made a significant step in enriching not only our lives, but of those around us, by investing in our future success.

 We have pledged one percent of our company’s equity to the Upside Foundation of Canada, a registered Canadian charity. As Aspiration Marketing grows and continues to thrive, these options will be monetized and converted to cash to be donated to a Canadian charity that is close to our hearts.

Silhouette of businessman against panoramic office window

By making this formal commitment from the very beginning, we are looking to ingrain social responsibility into our corporate culture. We are looking to facilitate our staff, customers, and partners to work together towards a greater goal⁠—sharing our future success with our community, and giving back in a meaningful way. Not only are we focused on growing businesses, but also, on growing a meaningful culture of compassion and kindness within ourselves and the relationships we establish.

As we realize the dream to grow Aspiration Marketing and the impact we can have on others, we are looking to reach out and help others, less privileged than ourselves, to overcome obstacles, flourish, and realize their potential.



The Upside Foundation of Canada is a partner of the larger Pledge 1% global movement founded by Salesforce Foundation and others.

We will expand this area, update it with news and events. Contact us to participate, to find out more details, or to learn more about the Upside Foundation.

Get in touch with Aspiration Marketing

You can also send an email to UpsideFoundation@AspirationMarketing.Gives

Martin has survived a life in the trenches of ad agency marketing, only to find himself spending far too much time drinking coffee, searching for stable WiFi, and staring out into space, trying to remember the word that he was just thinking about.


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