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Taking Social Responsibility with The Upside Foundation

“We make a living by what we get. We make a life by what we give.”

- Winston Churchill

As a socially responsible company, Aspiration Marketing recognizes the importance of giving back to the community and creating a positive impact on the world. Today, Aspiration Marketing made a significant step in enriching not only our lives but of those around us by investing in our future success.

We have pledged one percent of our company’s equity to the Upside Foundation of Canada, a registered Canadian charity. As Aspiration Marketing grows and continues to thrive, these options will be monetized and converted to cash to be donated to a Canadian charity that is close to our hearts.

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The Upside Foundation is dedicated to supporting organizations working towards creating a better future for all. We believe businesses have a crucial role in shaping the world for the better, and we want to use our platform to make a difference.

At Aspiration Marketing, we understand that the key to success is not just about making a profit but also about making a positive impact on the world. Our mission is to lead by example and inspire other companies to follow suit in creating a brighter future for all. We are proud to be a part of the movement toward a more socially responsible and sustainable future, and we hope you will join us in our efforts.

By making this formal commitment, we look to ingrain social responsibility into our corporate culture. We are looking to facilitate our staff, customers, and partners to work together towards a greater goal⁠—sharing our future success with our community, and giving back in a meaningful way. Not only are we focused on growing businesses but also on growing an influential culture of compassion and kindness within ourselves and the relationships we establish.

As we realize the dream to grow Aspiration Marketing and the impact we can have on others, we are looking to reach out and help others less privileged than ourselves to overcome obstacles, flourish, and realize their potential.

Upside Foundation of Canada


The Upside Foundation of Canada is a partner of the larger Pledge 1% global movement, founded by Salesforce Foundation and others.

We will expand this area and update it with news and events. Please get in touch with us to participate, find out more details, or learn more about the Upside Foundation.

Curious? Learn How to Grow Your Business!

You can also send an email to UpsideFoundation@AspirationMarketing.Gives

Martin has survived a life in the trenches of ad agency marketing, only to find himself spending far too much time drinking coffee, searching for stable WiFi, and staring out into space, trying to remember the word that he was just thinking about.

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