Have you seen and tried the new "Invite Connections" feature on LinkedIn? If you are an Administrator of your company page, you can now invite your (personal) connections to follow your (company) page. It’s an easy way to grow your company's following and have your company's messages appear in your contacts' message feed.
Not sure how to define what it means to use Twitter beautifully? There are lots of lists to be found of brands whose Twitter accounts can provide inspiration, those that are aimed at customer service, that put out great content, that engage their audience well, or that illustrate effective use of Twitter for business.
What do you think of when you read the words “meta description, alt text, indexing, and crawl?” If you didn’t say “SEO,” this post is for you.
If you don't have a system in place to market to current customers after the initial sale, now would be a good time to build a strategy for a customer retention program.
In the world of SEO and organic traffic generation, what Google says, goes. And two of their stated top 3 factors used in determining domain authority and ranking are quality content and inbound links.
The marketing internet has been awash in articles talking about “inbound marketing” this, “outbound marketing” that, and “content marketing” is the next BIG THING—so much so that it’s getting confusing even for us. The explosion of new marketing terms, tactics, and techniques can be overwhelming, we get it. After all, many people ascribe to the idea that marketing is marketing is marketing, right?
“We make a living by what we get. We make a life by what we give.”
- Winston Churchill
Today Aspiration Marketing made a significant step in enriching not only our lives, but of those around us, by investing in our future success.
Ultimately, and unsurprisingly, the answer to the headline question is going to be—it depends. If you’re not a fan of ambiguity, never fear, as this article will lay out some guidelines and best practices you can use to work out the ideal blogging schedule for your company, your team, and your needs.
Generational differences make for interesting hurdles when it comes to marketing strategy and tactics. This fact is being made all the more clear as Generation Z comes of age and joins the consumer class. With this cohort’s increasing buying power comes even more glaring differences with Generation Y (Millennials) that were being overlooked. It’s the fact that even the public is torn on whether or not these two generations are different that forms the basis for today’s article.
All marketing is multi-channel at this point, with needs to be addressed in social media, SEO, PPC, email, and more. Marketers and business owners need to follow what's trending or they'll fall behind, possibly hopelessly behind. There is no shortage of digital marketing tips, tools, tricks, and trends across all industries. Here are our suggestions for the trends to watch as the year progresses.
The global commerce has undergone both massive growth and radical change in recent years. The explosion of eCommerce, along with the infrastructure to support ubiquitous high-speed internet connections has changed the face of business around the world. As a result, many marketing departments and agencies are scrambling to get ahead of the next shakeup, expanding offerings and modifying existing practices to not only stay relevant to current customers but to continue attracting new ones.
