Social media is everywhere, and it isn't going anywhere. So even if your products and services are decidedly "low tech" you need to have a social media presence. With a well-planned social media campaign you create brand awareness, lay the foundation upon which to build a community, and drive sales. To help you in acing a social media strategy, here are 15 ideas to start your creative juice flowing and inspire you to create your own campaign ideas.
1) Create a Branded Hashtag to Build Social Proof
Use social media to personify your brand while speaking directly to your customers. Your online reputation is important. Create a hashtag for users to submit reviews and testimonials. This builds social proof while not seeming overly promotional or sales-y.
2) Post Offers
As part of your overall marketing campaign, you can promote offers and discounts on social media. This helps spread awareness and attracts new customers who have not yet tried your products or services.
3) Put Your Customers on Social Media
Current customers make the best brand ambassadors so showcase their stories by liking or sharing posts of them using your brand. Have them talk about how your products have helped them. Encourage customers to share selfies with your products and create a hashtag to promote it.
4) Encourage User-Generated Content
This can inspire your community to create and share content about your brand and can consist of photos or videos. You can create campaigns around product launches, conferences, and festivals, or make it an ongoing activity and keep the content coming in.
5) Include Calls-to-Action
People are more likely to interact and engage with your brand if you include CTAs on your social media posts. Ask them to sign up, subscribe, learn more, or leave a comment. This can increase your CTR, engagement, and the overall success of your social media campaigns.
6) Conduct Polls
People like to participate in polls; it makes them feel like they matter to you. They do matter in that as they participate in your poll you are learning about your audience while increasing their engagement with your brand.
7) Have an Influencer Giveaway
Influencer marketing is not just a passing fad. By having relationships with influencers in your niche you will increase awareness of your brand and build social proof. Research who the viable influencers are in your niche, and suggest a giveaway.
8) Go Behind the Scene
When you showcase some behind the scenes info. for current and prospective customers you open a number of doors. First, you have the chance to keep them up to date. Second, you can brag about your team. And third, you become more relatable. You can broaden your content and show off your personality.
Likewise, as potential hires visit your social media accounts you can introduce them to your company culture, values, vision, mission, CSR activities, diversity and inclusion, and more.
Surveys are consistent in finding that customers prefer live streaming over reading a blog or social media posts. Livestream parts of any event on social media to create more buzz, encourage interaction with attendees, and show all the good stuff to those who couldn't attend themselves. You can also chat with your customers in real-time, or include a live Q&A session. This helps you connect in a way that personifies your brand and makes the audience feel more connected to you.
10) Hashtags and Trends
Create a new hashtag for any event you host. You can reply to attendees, answer questions, give directions to your booth, etc. Look for popular hashtags and trends and jump into participating. Everyone will be able to see how on-point you and your brand are while you're showcasing your brand personality. We've already mentioned hashtags a few times on this list, but in this case, they can be both brand-building as well as practical.
11) Generate Hype
Create a social media campaign when you're about to launch a product, service, or event. You can preview your product or hold a contest to figure out what the product is going to be. You want to get people talking about your brand to build anticipation and encourage future sales. Create posts, teaser videos, countdown posts, or even take pre-orders. And yes, make sure it all has a dedicated hashtag.
12) Utilize all the Features Social Media has to offer
This is a broad one, we know. But things like the Instagram Shopping feature are game changers for brands that that sell physical products. If that's you, through this feature, you can tag products in your Instagram posts and stories. When a customer taps on the product tag, they'll be redirected to a website to complete a purchase. Take advantage of showcasing products and limited-time deals or offers on Instagram stories. These stories disappear in 24 hours, spurring a built-in sense of urgency and encouraging customers to come back every day for new offers.
There are other features similar to these on sites like Facebook. And on Facebook, don't be afraid to launch a messenger campaign, delivering content based on each user's preference.
13) Use Spotify for Marketing
As MARTECH Advisor points out, although Spotify doesn't often show up in discussions of social media marketing you can use it to experiment with sponsored playlists, audio, video, or display ads. Weekly playlists put together by employees can showcase your company's human side.
14) Use Video to Your Advantage
Create video campaigns to demonstrate the uses of your products. You can do a simple demo video or do a more elaborate series of videos exploring your products' features. Be entertaining and informative. Whether your company has a YouTube channel, you're employing video on your website, or you're utilizing features like Instagram video marketing, showing people what your company is up to goes a long way and, in many cases, does what the written word or a still photo cannot.
15) Explore Storytelling on Social Media
Using storytelling in your marketing lets you share personal, relatable, and compelling messages with your audience. Isn't all marketing really about telling the potential customers a story they can identify with? Emotional marketing is based on the concept of appealing to users' emotions and thereby creating memorable messages for your audience. Weave your story around your target audience and their pain points. Then show them how your products/services can help. We've written an entire post on the power of brand storytelling. You can find it here.
Use these ideas to start your own social media campaign or use them to get your creative side activated to come up with even more effective ways to use social media in your marketing efforts in 2020.