The terms "content," "content marketing," "content marketing strategy," "content marketing plan," and other phrases with similar vocabulary are everywhere. They appear in pieces talking about how to establish your brand's presence, build a following, have a successful startup, and just get your brand name known in your market. However, there's a problem.
Here we are, nearing the end of 2019 already. Is it just us, or does it feel like the year only just hit its stride about a month ago? Regardless, it’s Thanksgiving time in the United States, and we at Aspiration Marketing have a lot to be thankful for this year.
In the simplest possible terms, social media marketing and SEO are both tools used within the broader marketing system that is inbound marketing. Once you move past that level, however, it gets a bit more complicated. Let’s start from the beginning.
How to determine what social media platform is best for your marketing efforts is a significant question for any B2B company to ask. Algorithms and focus change over time. What worked last year may or may not be valid today. But one thing has remained consistent: LinkedIn is ascending as a significant player in social media for the business sphere.
Unless a member of your target audience has specifically heard of you, they won't be searching for you by brand name. The most common way they'll be looking is by using a search engine. Search engine optimization (SEO) shouldn't simply be an afterthought, but it should be part of your startup business plan from day 1.
What’s the old saying, “news of my death has been greatly exaggerated?”
We’re seeing the return of a perennial trend, the “blogging is dead, long live blogging!” trope. And this time, we decided to jump in.
A blog is a tool, and as with any tool, in any toolbelt, the key is to know when to pull out the hammer and when to go with a screwdriver.
Should you remove old content from your website? Maybe. It depends on several factors. Ask yourself these questions as you identify content you feel could be deleted.
There’s this one step that a majority of startups seem to pass up as they prepare for launch. And it’s a biggie when it comes to creating lasting connections with your audience—brand personality.
Let's define "engagement" broadly as all the ways people can interact with your blog posts and social media. It can be leaving a comment, sharing a post, or mentioning you in a newsletter. It's also engagement if they return to your blog to read the next post or if they subscribe to your newsletter.
SEO stands for Search Engine Optimization and refers to the practices that increase both the quantity and quality of traffic to your startup's website by way of organic search engine results. If you do SEO right, you attract visits from people who want or need to read your blog, or who have a question you can answer for them.
If you're running a startup or thinking about launching one, you undoubtedly know that it can help your brand grow if you build a following on social media. That social media presence can also help establish your authority in your niche. Here are some quick ideas, tips, and practices to help you better establish your startup's Twitter presence.
The truth is that people connect with people, not companies. The aim of LinkedIn marketing is lead generation, period. You might really love sharing content from your startup's page but remember people connect with people. So you need to market your LinkedIn profile, not just the company page.
The final phase in the inbound marketing funnel is converting your delighted customers into ambassadors, or evangelists, or advocates (pick the term that best fits your brand voice!) for your brand. These are the customers who have found such satisfaction from using your product or service that they go out of their way to recommend you to their peers. In other words, these are very important people in your startup's life!
What was that thing your competitor said on Facebook the other day? The comment that had everybody in your industry talking for days?
Customer service seems like something any company should be able to do, right? If that were true, the internet would be full of people lauding companies for the outstanding service they provide—rather than the customer support nightmares covering review sites from every continent. With the bar for switching providers dropping lower and lower with each passing technological advancement, effective customer service is absolutely imperative, no matter the size of your company or the number of customers you have.
You know that ad you keep seeing while you browse news sites? The one for the accessory for the kitchen widget you bought online last week? Well, that’s one simple example of what we’re talking about today—personalized marketing.
Your competition may be beating you before either of you even launch.
Startups have more challenges than just getting their product in front of potential customers. When you consider that the vast majority of startups fail and the vast majority of funded startups also fail, it's understandable that launching a startup (and succeeding!) is not for the faint of heart. This discussion will set forth some of the challenges facing startups and some thoughts on addressing them.