Have you seen and tried the new "Invite Connections" feature on LinkedIn? If you are an Administrator of your company page, you can now invite your (personal) connections to follow your (company) page. It’s an easy way to grow your company's following and have your company's messages appear in your contacts' message feed.
Starting off the process is very simple; you just need to be an administrator of your company's LinkedIn business page.
How does it work?
- Go to the Admin View of your company page:
- On the right-hand side, select Invite Connections from the Admin Tools drop down menu:
- Search for suitable contacts to invite, select, and they will get a follow request in their LinkedIn My Network section
Once your invitation has been received, it’ll appear in the recipients invitations just like a personal connection. Now, you’re all done and it’s time to let the followers roll in, right? Not so fast.
There are some caveats and best practices that we’d highly recommend.
1. Apply common sense when selecting contacts and sending your follow request.
Not only is it spam to "just blast out follow requests" (and might get you penalized), it is also of little use to have contacts follow your page if the messages are of little relevance to them. The worst thing you can do is alienate a potential follower by persistently inviting them to follow a page that offers them little to no value.
As much as we’d like to think that people who follow us personally would also be interested in our company, it’s not always true. If they’re connected to you but aren’t your target market and not interested in what you sell, odds are they won’t follow you back.
2. Make sure your page is up to date, with relevant and recent content.
Think content that has been posted within the past 2 weeks, with the most recent being within the last week. You want to make sure that everything is set, before you invite everyone in. You don't want a page that is still a work in progress. Keep in mind that you can only invite a person once. If you do, and they don’t like what they see and decline/unfollow, you won’t get a second chance.
3. Keep in mind that this feature has been a little finicky.
Depending on your account activities, we've seen this feature either (1) not available (yet) to some, (2) appear and disappear at random (which is a fault/bug known to the LinkedIn Helpdesk, or (3) throttled to a smaller number of contacts you can invite to follow on a daily basis, to prevent spamming.
For more tips to increase your business' LinkedIn following see LinkedIn's tips here.