How Should I Design A Business Website Structure in 2023?

A good website structure is crucial to helping visitors and search engines navigate the web presence of your company, find the information they need quickly and easily, and understand what your expertise is all about. Putting a well-structured design in place or improving an existing website yields significant benefits, a better user experience in terms of its accessibility and user-friendliness, and for search engines, in terms of crawlability and technical aspects.

growth driven design website structure
  • Improved user experience: A well-organized and easy-to-navigate website makes it easier for visitors to find what they're looking for, which can help improve their overall experience on the website.

  • Increased engagement: A website with a clear and intuitive structure can encourage visitors to spend more time on the website and explore different pages and sections.

  • Enhanced credibility for humans and search engine rankings:  A website with a clear and logical structure helps search engines understand the content on the website, which can improve its ranking in search results. It also gives visitors a sense of trust and confidence in the company by understanding your areas of expertise. This can build (or destroy) credibility and is a great opportunity to establish your company as an authority in its save.

    As also highlighted by SEMRush, topical SEO is a key element in positioning and ranking your site; its structure is a key way to showcase how different pages and posts are connected. Often referred to as topical relevance or topical authority, grouping together related content pieces helps to position you to search engines as experts in your field, showcasing that you cover a topic in great depth. This helps search engines understand what your website is about and give context to the keywords you should be ranking for. 

A business website might have the following structure:

  • Homepage: This is the main landing page for the website and usually includes an overview of the company, its products or services, and any key messages or highlights.

  • About Us: This page provides more detailed information about the company, including its history, mission, values, and team.

  • Products/Services: This page lists the products or services offered by the company, along with descriptions and any relevant information or features. Depending on the products and services you offer, this might include shopping cart functionalities and, for more complex solutions, the possibility to contact your team members to engage in further exploration and possibly a sales opportunity.

  • Case Studies/Success Stories/Topics: This page features examples of how the company's products or services have been used effectively by its customers. Here is the place to radiate competence and create in-depth coverage of topics that concern your prospects and customers. 

  • Blog: This page features a regularly updated blog with articles related to the company's industry or areas of expertise.

  • Contact Us: This page provides information on how to get in touch with the company, including a contact form, phone number, and email address.

  • Legal: This page includes legal information such as terms of use, privacy policy, and other relevant legal documents.

  • Careers: This page provides information on job openings and career opportunities at the company.

  • News: This page features news and press releases related to the company.

Depending on the needs of the company, there may be additional pages or sections included on the website as well.

Homepage

The homepage is a key entry page for a website. It is often the first page visitors will see when they visit the site, especially when reaching the site as direct traffic, entering the domain name or bookmarked URL into their browser. The home page should provide an overview of the company and its products or services, as well as any key messages or highlights.

You never get a second chance to make a good first impression.

Will Rogers


The design and layout of the homepage should be visually appealing and easy to navigate. It should be responsive and optimized for mobile devices, as many people now access websites on their phones or tablets.

Some common elements that might be included on the homepage of a corporate website include:

  • A banner or hero image: This is a large, eye-catching image or video that takes up a significant portion of the page and is usually located at the top.

  • Navigation menu: This is a list of links that allow visitors to navigate to different pages on the website.

  • Call-to-action (CTA) buttons: These are buttons or links that encourage visitors to take a specific action, such as signing up for a newsletter or requesting more information.

  • A tagline or mission statement: This is a brief phrase or sentence that summarizes the company's purpose or values.

  • An overview of the company's products or services: This could be a list or grid of images and brief descriptions of the company's offerings.

  • Testimonials or customer reviews: This section includes quotes or statements from satisfied customers.

  • Social media links: These are links to the company's social media accounts, such as Facebook, Twitter, and Instagram.

As with every page on the site, the homepage needs to be optimized for search engines, including keywords and phrases related to the company and its products or services in the content and meta tags.

About Us

The "About Us" page is a key part of a corporate website and provides more detailed information about the company, its history, mission, values, and team.

A website is a key opportunity to connect your visitors with your business. Who and where, and how are the people behind your business?

 

This page is an opportunity for the company to tell its story and give visitors a better understanding of who they are and what they do. It should be written in a clear, concise, and engaging way that gives a sense of the company's personality and culture.

Some elements that might be included on an "About Us" page include:

  • A brief history of the company: This could include when the company was founded, key milestones or achievements, and any major changes or expansions.

  • The company's mission and values: This statement outlines its purpose and the guiding principles that inform its decisions and actions.

  • Information about the company's products or services: This could include a brief overview of what the company does and how it is differentiated from its competitors.

  • Photos and bios of key team members: This is a chance to introduce the people behind the company and give visitors a sense of who they are and what they do.

  • Customer testimonials or case studies: This section includes quotes or statements from satisfied customers or examples of how the company's products or services have been used effectively.

  • Social media links: These are links to the company's social media accounts, such as Facebook, Twitter, and Instagram.

The "About Us" page should also include contact information or lead to a separate "Contact Us" page to display information such as phone numbers and email addresses of different functional areas, so visitors can easily get in touch with the company.

Products/Services

The "Products/Services" page is a key part of a corporate website. It's typically used to list the products or services the company offers, along with descriptions and any relevant information or features.

Convey that you understand your visitors and what made them visit your site and convey that you might help them find the answer to their questions.


This page is an opportunity for the company to showcase its offerings and give visitors a clear understanding of what they offer. It should be organized in a logical and easy-to-navigate way, with clear headings and subheadings and high-quality images or videos.

Some elements that might be included on a "Products/Services" page include:

  • A list or grid of products or services: This should include images, brief descriptions, and links to more detailed information.

  • Product or service categories: If the company offers a wide range of products or services, it might be helpful to organize them into categories to make it easier for visitors to find what they're looking for.

  • Product or service features: This is a section that lists the key features and benefits of each product or service.

  • Pricing information: This could include list prices, discounts, or special offers.

  • Customer testimonials or case studies: This section includes quotes or statements from satisfied customers or examples of how the company's products or services have been used effectively.

  • A call-to-action (CTA) button: This is a button or link that encourages visitors to take a specific action, such as requesting more information or placing an order.

The "Products/Services" page should also be optimized for search engines, including keywords and phrases related to the company's products or services in the content and meta tags. This will help the website rank higher in search results and make it easier for potential customers to find.

Case Studies/Success Stories/Topics

The "Case Studies/Success Stories/Topics" pages is the area of a corporate website that features examples of how the company's products or services have been used effectively by its customers. These case studies or success stories provide real-world examples of how the company's offerings can help solve problems or meet the needs of its customers.

Success is not the key to happiness. Happiness is the key to success. If you love what you are doing, you will be successful.

Albert Schweitzer

 

 

This page is an opportunity for the company to showcase its expertise and demonstrate the value of its products or services. It should be organized in a logical and easy-to-navigate way, with clear headings and subheadings and high-quality images or videos.

Some elements that might be included on a "Case Studies/Success Stories" page include:

  • Detailed descriptions of the challenges faced by the customer and how the company's products or services helped solve them. This includes in-depth coverage of topics that keep your prospects and customers awake at night. It is the area where you showcase your pillar pages with deep domain expertise.  

  • Testimonials or quotes from the customer describing their experience with the company.

  • Before-and-after images or data demonstrating the impact of the company's products or services.

  • Links to related products or services that the customer used in conjunction with the company's offerings.

  • A call-to-action (CTA) button: This is a button or link that encourages visitors to take a specific action, such as requesting more information or downloading a case study.

The "Case Studies/Success Stories" page should also be optimized for search engines, including keywords and phrases related to the company's products or services and the specific challenges or needs addressed in the case studies in the content and meta tags. This will help the website rank higher in search results and make it easier for potential customers to find.

Free Guide to Blogging

 

Blog

Your blog is a section of a corporate website that features regularly updated articles related to the company's industry or areas of expertise. A business blog can serve several purposes, including:

  • Providing valuable and informative content for visitors: A well-written and informative blog can help establish the company as a thought leader in its industry and provide valuable information for visitors.

  • Improving search engine rankings: A regularly updated blog can help improve the website's rankings by providing fresh, relevant content that includes keywords and phrases related to the company's products or services.

  • Generating leads: A corporate blog can include calls-to-action (CTAs) that encourage visitors to take specific action, such as signing up for a newsletter or requesting more information.

Some elements that might be included in a corporate blog include:

  • A list of blog categories: This is a list of links that allow visitors to filter blog articles by topic.

  • A search bar: This allows visitors to search for specific topics or keywords within the blog.

  • Social media links: These are links to the company's social media accounts, such as Facebook, Twitter, and Instagram, which can help drive traffic to the blog.

  • A newsletter sign-up form: This allows visitors to sign up to receive updates from the company via email.

  • A call-to-action (CTA) button: This is a button or link that encourages visitors to take a specific action, such as downloading a whitepaper or requesting more information.

It's important to ensure that the blog is well-written, informative, and visually appealing. It should also be easy to navigate and optimized for mobile devices, as many people now access websites on their phones or tablets.

Blogging and Content Marketing

 

Contact Us

The "Contact Us" page is a key part of a corporate website and provides information on how to get in touch with the company. This page is usually one of the first places visitors will look if they have questions or need to contact the company for any reason.

If it costs time or money to connect with you, your visitors will not hesitate to find someone else.


The "Contact Us" page should be easy to find and should include a variety of options for getting in touch with the company, such as a contact form, phone number, and email address. It may also include the company's physical address, if applicable.

Some other elements that might be included on a "Contact Us" page include:

  • A map or directions to the company's physical location, if applicable.

  • Links to the company's social media accounts, such as Facebook, Twitter, and Instagram.

  • Information on how to reach the company's customer service department.

  • A list of frequently asked questions (FAQs) and answers.

  • A call-to-action (CTA) button: This is a button or link that encourages visitors to take a specific action, such as requesting more information or filling out a contact form.

It's important to ensure that the "Contact Us" page is easy to use and that all contact information is up-to-date. It should also be optimized for mobile devices, as many people now access websites on their phones or tablets.

 

Legal

The "Legal" page is a section of a corporate website that includes legal information such as terms of use, privacy policy, and other relevant legal documents. This page is important because it helps protect the company and its users by clearly outlining the rights and responsibilities of both parties.

Some elements that might be included on a "Legal" page include:

  • Terms of use: This document outlines the terms and conditions for using the website. It may include information on copyright, trademark, and intellectual property rights, as well as limitations of liability and indemnification.

  • Privacy policy: This document outlines how the company collects, uses, and protects personal information collected through the website. It should include information on what types of personal information are collected, how it is used, and who has access to it.

  • Other legal documents: Depending on the company and the nature of its business, there may be other legal documents relevant to the website, such as a non-disclosure agreement, acceptable use policy, a cookie policy, or a code of conduct.

It's important to ensure that the "Legal" page is easy to understand and that all legal documents are up-to-date and accurate. It should also be prominently linked from other pages on the website so that visitors can easily access it if needed.

Careers

The "Careers" page is a section of a corporate website that provides information on job openings and career opportunities at the company. This page is an important resource for job seekers interested in working for the company and can also help the company attract top talent.

A website and its career section are key elements for showcasing your values and building your employer brand.  Would your employees love to buy your product and would your customers love to be your employees?


Some elements that might be included on a "Careers" page include:

  • A list of current job openings: This should include job titles, locations, and brief descriptions of the roles.

  • Information on the company's culture and values: This is a chance to showcase what makes the company a great place to work and give job seekers a sense of what it's like to work there.

  • Employee testimonials: This section includes quotes or statements from current or former employees about their experiences working for the company.

  • A link to the company's diversity and inclusion statement: This document outlines the company's commitment to diversity, equity, and inclusion in the workplace.

  • A link to the company's benefits and perks: This page outlines the company's offerings regarding health insurance, vacation time, and other perks.

  • A link to the company's application process: This page provides information on how to apply for a job at the company, including any relevant forms or documents.

It's important to ensure that the "Careers" page is well-written, informative, and visually appealing. It should also be easy to navigate and optimized for mobile devices, as many people now access websites on their phones or tablets.

 

News

The "News" page is a section of a corporate website that features news and press releases related to the company. This page is an opportunity for the company to share updates and announcements with visitors, as well as provide additional information about its products, services, or industry.

Some elements that might be included on a "News" page include:

  • A list of recent news articles or press releases: This should include headlines, summaries, and links to the full articles or releases.
  • A search bar: This allows visitors to search for specific topics or keywords within the news section.

  • Social media links: These are links to the company's social media accounts, such as Facebook, Twitter, and Instagram, which can help drive traffic to the news page.

  • A newsletter sign-up form: This allows visitors to sign up to receive updates from the company via email.

  • A call-to-action (CTA) button: This is a button or link that encourages visitors to take a specific action, such as requesting more information or downloading a press release.

It's important to ensure that the "News" page is well-written, informative, and visually appealing. It should also be easy to navigate and optimized for mobile devices, as many people now access websites on their phones or tablets.

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Michael
Michael
Michael is a Designer/Front-End Developer with a focus in Growth Driven Design (GDD). With 7 years of experience in the industry, he works in the HubSpot, WordPress, and Shopify CMS environments crafting beautiful, functional, and responsive websites with a focus on user experience and user journey. When not applying his passion for GDD, you can find him playing with his kids or kayaking the rivers of Texas and beyond.

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