It's time to stop settling for average! The average conversion rates for B2B websites are tough to come by, because most companies closely guard this information. Figures that are available show that conversion rates are incredibly low, lingering around 2.55%. In that context, a 7% conversion rate might sound downright impressive. That's the average for software/SaaS companies, which often have higher conversion rates because they offer free trials and the like. Yet even with that 7% conversion rate, more than 90% of website visitors are still leaving the site without engaging with the company. Sounds...much less impressive....