What Makes A Landing Page Successful?

The humble landing page. Often neglected, this simple piece of content has the power to make or break a campaign. OK, that might be a bit hyperbolic; however, it is true that the inherent power of the landing page to entice readers to take action is often overlooked or mishandled. We’ve pulled together some best practices, tips, tricks, and generally good ideas to help you set up your own campaign landing pages for success....
Jesse
Jesse July 03, 2019 4 minute read
Top Tips for Improving Your Website's B2B Conversion Rate
It's time to stop settling for average! The average B2B conversion rates, i.e., how many of your website's business visitors turn into leads and eventually become customers are tough to come by, because most companies closely guard this information. Figures that are available show that conversion rates are incredibly low, lingering around 2.55%. In that context, a 7% conversion rate might sound downright impressive. That's the average for software/SaaS companies, which often have higher conversion rates because they offer free trials and the like. Yet even with that 7% conversion rate, more than 90% of website visitors are still leaving the site without engaging with the company. Sounds...much less impressive.
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7 Design Trends for Website Growth in 2019
Animation. Hero images. Visual randomness. 2019 promises to be an exciting year for web design, as new trends bring a fresh face to the internet. But forget the buzz words and flashy fads--it's important to focus on what comes next within the context of your organization's online marketing strategy and goals. If you're ready for a website refresh, focus on trends that will support greater speed and higher conversion rates, 
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About this blog

What do I need to do to grow my business? How do I get more visitors to our site? What are best practices to convert visitors to buyers? How do I grow better and not just bigger? To learn more about mobilizing prospects and increasing sales, achieving significant and sustainable growth, learn more about Aspiration Marketing.

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