How Data Leads to Creating Compelling Content

Content and data? Yep, content and data. Despite how these may seem—at first—to be at odds, data-driven research is a great way to further customize your content to your audience and drive your SEO straight through the roof. There are already a lot of articles out there on data-driven content. Many purport to give you “5 pieces of data you need to know…” before starting a content marketing campaign. While we absolutely support doing pre-campaign research, there is also a strong possibility of you falling into a data rabbit hole and being unable to extricate yourself....
Jesse July 18, 2019 5 minute read
Unique Ways to Make Your Blog Post Standout
You know content matters. But the content marketing space keeps getting noisier and noisier which makes it harder and harder to be heard. 
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Intimidated by Using Video Marketing? Start Here.
Online videos are huge. There’s no other way to say it. People want to watch videos, and watch them they will. On Youtube and Vimeo, Netflix and Amazon Prime. And, importantly, people want to see videos from the brands they follow.
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What Makes A Landing Page Successful?
The humble landing page. Often neglected, this simple piece of content has the power to make or break a campaign. OK, that might be a bit hyperbolic; however, it is true that the inherent power of the landing page to entice readers to take action is often overlooked or mishandled. We’ve pulled together some best practices, tips, tricks, and generally good ideas to help you set up your own campaign landing pages for success.
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What Is Episodic Content Marketing?
A great example of the power of episodic marketing is a series of television ads that ran as thirteen 30-second spots from 1990 until mid-1997. The ads were for instant coffee, and they followed a relationship between neighbors that began with a borrowed cup of coffee. As the 13 ads played out, we wondered whether or not the woman would choose romance with the neighbor or get reinvolved with her ex. The strength of this kind of storytelling is exemplified by the fact that it has come to mind more than 25 years later in a discussion of episodic content marketing.
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4 Solid Examples of Downloadable Content To Get You Thinking
Content marketing works. We’ve talked about it before, and it’s making the press as well. People are tired of being sold to, and they’re ready to read relevant, useful articles and talk to friendly representatives to learn how a solution can help them. Part of the success of content marketing has to do with its implementation within a company. Meaning, you need to pay attention to said content, be sure those reps are trained, and focus some energy on watching what content goes where.
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What are Negative Keywords and Why Do They Matter?
When discussing keywords with most people, they will think of the words typed in a search query. Marketers know that then Google (or another search engine) will use those keywords to generate ads appropriate to people using those keywords. But, if you want to narrow the number of recipients of your ad, you can use negative keywords.
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What is CRM and Why Is It Important?
Customer relationship management, or CRM, is a term used to encompass a wide variety of activities that companies undertake to build, maintain, and nurture trusting relationships between themselves and their customers.
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Content Marketing Trends to Watch for in the Second Half of 2019
Content marketing is growing by leaps and bounds in 2019, and with good reason. The internet surfing public is tired of companies forcing products in their faces when all they’re looking for is some help solving a problem.
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What Does A Good Content Marketing Strategy Look Like?
Strategy, it’s key to any marketing campaign. That holds true when it comes to content marketing as well. After all, what sort of ROI will you get from tossing your content against a wall to see what sticks?
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How to Turn Your Team into Blogging Pros
How often should a B2B company really be blogging? According to HubSpot, "companies that published 16+ blog posts per month got almost 3.5 times more traffic than companies that published between 0 - 4 monthly posts." Publishing once a week or so simply isn't enough for most companies to enjoy the results they seek through corporate blogging. 
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Why Do Content Marketing Strategies Fail?
The easiest way to fail at content marketing is to not have a strategy. If you do have a content marketing strategy, you’re way ahead of the game and headed toward success. But what happens when you have a strategy and things still go wrong? 
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35 Quick Content Marketing Tips to Increase Traffic
Hey startups, we see you! You're grinding and working hard to get your content into the world. You see other brands—big brands, perhaps—which have huge captive audiences and equally huge budgets, and can afford to tell sweeping stories with their content. Maybe you're intimidated or discouraged. Never fear. We've got some practical tips to help you.
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Best Practices for Managing Social Media Accounts
You’re considered the social media maven of the marketing department, but are you ready to manage the corporate accounts? There’s a lot to keep in mind when it comes to managing an organization’s presence on social media.
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What Makes a Great Content Marketer?
Congrats! You've been hired as a content marketer. The powers-that-be saw something in you, and they thought you would be a good fit for the role. Do you know what that something is?
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What is Evergreen Content?
Evergreen content, perhaps you’ve seen this phrase being used on your favorite content marketing site recently and found yourself wondering, “huh?”
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What Is the Ideal Blog Post Length?
A question that seems to be coming up quite a lot these days is: “So, what IS the perfect length for a blog post?” TL:DR—it depends. There are many moving parts involved. Too many, in fact, that we can't weigh in with a definitive number for you. The experts in the industry have their opinions, many grounded in studies they’ve conducted on their own audience. We have our own internal style guide here at Aspiration Marketing, based on our goals for the blog. How about this? We’ll cover the topic in our usual way and leave you to decide for yourself?
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Why Building Your Brand Matters
What is a brand, and importantly, why should you care? Now, we’re not talking about brand names here, we’re talking about the brand itself. In short, a brand is the emotional response you have when you see something related to a company, person, website, or other entity. It’s the feeling you get when you see a favorite company’s logo. Or when you get a ping that one of your favorite personalities on social media has a new post.
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What Is SEO? (And How To Be Good At It!)
SEO. Three little letters that strike fear in the hearts of marketers everywhere. And yet it seems everybody from the CIO to the head of operations these days is claiming to “do SEO,” so we wanted to take a moment to clear a few things up.
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What Makes a Good Blog Headline (And How to Write One!)
See how we did that? No? Well, read on and we’ll tell you what it was about that headline that made you want to click through to read this article.
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How to Start a Blog From the Ground Up
The boss says it’s time to get a company blog up and running. Someone introduced them to the idea of inbound marketing and they’re all in. The ball’s in your court, what?
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A Dictionary of Inbound Marketing Terms for Startups
Getting a startup off the ground takes a leap of faith. Often this is a leap off the ground and over edge of a cliff…a really, really high cliff. With this leap comes a whole new world...and a whole new set of words.
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What do I need to do to grow my business? How do I get more visitors to our site? What are best practices to convert visitors to buyers? How do I grow better and not just bigger? To learn more about mobilizing prospects and increasing sales, achieving significant and sustainable growth, learn more about Aspiration Marketing.

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