Kristin

The ultimate goal of a conversion funnel is to turn visitors into customers. Achieve that goal using a roadmap that builds on content you already have.

Look beyond your marketing department and enlist your employees as authors. With the right do's and don'ts, they can become blogging pros.

You're well versed in KPIs, CLV and other terminology of the marketing trade. But what about machine learning, predictive analytics or natural language processing? All enabled by artificial intelligence, these technologies are critical for the next-generation marketing professional.

Artificial intelligence has crept into so many aspects of marketing. It's time to learn the differences among AI technologies and how they impact marketing.

Artificial intelligence (AI) has proven a valuable tool for sales and business development. This technology gives your sales team more time and insight to focus on the most promising leads and deliver exactly what those leads are looking for.

Stop settling for average conversion rates! To optimize the conversion rate of your B2B website, develop content your buyer personas will love, use the right barriers to entry, and design with conversion in mind.

Not all web design trends are created equally. Check out these seven trends that will support true growth for your organization by driving more conversions.