This week's edition of the Aspiration Marketing Mailbag discusses the industries primed for content marketing, blog length, and social media recruiting.
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Who is the target reader (buyer persona) for your legal blog? When you’re considering articles, you’ll want to think about what your reader wants.
One element of modern sales and marketing strategy that gets overlooked is referral marketing. Here are 5 tips to level-up your referral marketing game.
This week's edition of the Mailbag includes discussions of blogging, customer testimonials, and niche content reaching a wider audience.
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There are distinct types of content you should consider for your legal blog, from evergreen content to newsworthy posts.
Content marketing should be on the table for all companies when creating a sales and marketing strategy, but some companies can benefit more than others.
This week's edition of the Aspiration Marketing Mailbag discusses content relevancy, email marketing, and landing your first marketing job.
A brief history of legal blogging, as a tool for law firm marketing, which is wrapped up in the history of general blogging and the rise of the internet.
Content marketing professionals need to leverage the best stock photo and image sourcing tools in order to create the most impactful blog content.
This week's Aspiration Marketing Mailbag addresses social media, missteps for start-ups, and the right content for the right time and audience.
Customer testimonials and referrals are an important part of a sales and marketing strategy. Here are 6 tips for creating great customer testimonials.
Startup companies often tell themselves too many lies when it comes to their marketing strategy and goals.
The optimal word count for content marketing blogs can be a murky subject. However, there are some best practices for the length of your blog content.