Cool, you have your CRM in place, in fact it’s been up and running for some time now and is working like a champ. Your customer database is growing daily and your email newsletter has never had so much reach. Hurray!
Your startup is your life. We get it. You've lived it. Breathed it. And nurtured it as if it were a child. Now it's off the ground, and you're working hard to make it succeed. But a surefire way of doing just the opposite is by running yourself into the ground. Don't do that!
The definition of customer experience is any contact a customer and an organization have throughout the course of their working relationship. Interactions can include everything from awareness, discovery, cultivation, and advocacy, through to purchase, service, and follow-up.
Business, marketing, SEO. What do they have in common? Goals.
Content marketing works. We’ve talked about it before, and it’s making the press as well. People are tired of being sold to, and they’re ready to read relevant, useful articles and talk to friendly representatives to learn how a solution can help them. Part of the success of content marketing has to do with its implementation within a company. Meaning, you need to pay attention to said content, be sure those reps are trained, and focus some energy on watching what content goes where.
Clients and customers expect a lot from companies. Do you know how to give your customers—both new and current—what they want?
With the most recent round of algorithm changes Facebook has made, it is more challenging than ever to be a startup and use the networking platform to build an audience. That doesn’t mean it’s impossible. But you do have to pay a bit more attention to what you’re doing.
Your startup just got funded, your marketing strategy is in place, and your sales team is ready to go. Or, you were just tasked with a reorganization of the sales and marketing departments. Or, maybe you’ve been promoted to manager, overseeing a team of 150 people spread across 4 locations and two continents...and you’ve discovered that your client database is just as scattered. What’s the common denominator in these scenarios?
Traditional marketing, what is starting to be called push marketing, doesn't care about the customer. It's focused on the company and the newest widget it want its customers to buy. Marketing has been all about what this new thing is and does...proving that it possesses all those features the other things can only dream about.
When discussing keywords with most people, they will think of the words typed in a search query. Marketers know that then Google (or another search engine) will use those keywords to generate ads appropriate to people using those keywords. But, if you want to narrow the number of recipients of your ad, you can use negative keywords.