Getting a startup off the ground takes a leap of faith. Often this is a leap off the ground and over edge of a cliff…a really, really high cliff. With this leap comes a whole new world...and a whole new set of words.
You do have a content marketing strategy, don’t you? If you can’t remember, or if you’re pretty sure but can’t remember the log in for your company’s Facebook account to check, it’s time to get to work.
Ready to go global? No, seriously, are you ready? There’s a lot to think about and take into consideration before making a move like this, are you sure you haven’t missed something?
Imagine you’re browsing a news website, getting caught up on the daily rundown of today’s headlines. You’ve just clicked on an article that piqued your interest. Then, all of a sudden you’re rudely interrupted with a pop up video ad. For the the next 20 seconds you’ll be highly annoyed and anxiously awaiting for the ad to disappear. We’ve all been there. Chances are you may be swearing off that company because of their invasive ad and promising to never give them your business. This strategy of advertising as an attempt to generate leads goes against inbound marketing’s method to attract leads in the least invasive way.
The marketing universe is fluid and dynamic, with new tactics and techniques sprouting up all the time, only to be overtaken by other new ideas in short order. Some of these newcomers don’t have staying power, seeming to appear and disappear simultaneously. Others stick and gain a solid foothold in the marketing realm.
Landing pages. Love ‘em or hate ‘em, we all know they’re key to any solid content marketing campaign. This holds especially true when it comes to conversions.
That said, if you have a nagging feeling your landing pages could be doing more for your conversion rate, you may be right. Try some of the following 8 tactics to kick your landing pages into high gear and get them producing the conversions you know they’re capable
As businesses dig into their options surrounding marketing strategy, there is often some question surrounding “who” can really benefit from inbound marketing. To be blunt, the short answer to this question is "everyone."
