For start-ups (and all businesses, really), it can be a challenge to designate time and resources toward creating buyer personas. But you should. Here are four reasons why.
Let's say someone is making an in-person sales pitch, they start referring to you as a “lead.” The salespeople ask you what steps they can take to “convert” you and “close the deal.” Just a guess, but it’s hard to imagine that you’ll want to buy from this business.
From poor writing to straight up plagiarism, avoid these common blogging mistakes and get on with maximizing one of your company's most valuable resources.
