What is a PPC Campaign?

We are in the business of content marketing. However, we also know that it's important to have an understanding of paid advertising and PPC campaigns. So what is PPC? And how can you use it effectively?

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How to Fail at SEO

SEO. Something you vaguely remember dealing with, what was it, back in 2012? Yeah, you’re not alone in neglecting your site’s search engine optimization. We’re here to tell you that SEO is alive and kicking in 2019. In fact, it’s just as important as ever. It’s also as easy to do poorly as ever.

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How to Turn Your Team into Blogging Pros

How often should a B2B company really be blogging? According to HubSpot, "companies that published 16+ blog posts per month got almost 3.5 times more traffic than companies that published between 0 - 4 monthly posts." Publishing once a week or so simply isn't enough for most companies to enjoy the results they seek through corporate blogging. 

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Why Do Content Marketing Strategies Fail?

The easiest way to fail at content marketing is to not have a strategy. If you do have a content marketing strategy, you’re way ahead of the game and headed toward success. But what happens when you have a strategy and things still go wrong? 

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35 Quick Content Marketing Tips to Increase Traffic

Hey startups, we see you! You're grinding and working hard to get your content into the world. You see other brandsbig brands, perhapswhich have huge captive audiences and equally huge budgets, and can afford to tell sweeping stories with their content. Maybe you're intimidated or discouraged. Never fear. We've got some practical tips to help you.

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Best Practices for Managing Social Media Accounts

You’re considered the social media maven of the marketing department, but are you ready to manage the corporate accounts? There’s a lot to keep in mind when it comes to managing an organization’s presence on social media.

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What NOT to Do On Social Media: Startup Edition

Your startup just got round 2 funding and you’re itching to go. Job assignments have been handed out, everyone is multitasking since you’re still just 8 people, and you’ve just been put in charge of social media and marketing, congratulations! Wait, what?!?!

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A Beginner's Guide to Marketing on Social Media

Chances are that, if you're reading this guide, you are either intimidated by the idea of social media marketing or you think you must do it, but hate being torn away from your core business. Or both.  

However, neither of these objections need be true.  With a little effort, social media can deliver immense returns on your investment and do so in a way that enhances, not distracts, from your company's focus on delivering great products to excited customers.  

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What Makes a Great Content Marketer?

Congrats! You've been hired as a content marketer. The powers-that-be saw something in you, and they thought you would be a good fit for the role. Do you know what that something is?

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How to Come Up With Content Ideas for Your Blog

Writer’s block. The nemesis of content creators everywhere. Sooner or later, the blank white screen and blinking cursor will taunt you. It happens to the best of us.

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What is Evergreen Content?

Evergreen content, perhaps you’ve seen this phrase being used on your favorite content marketing site recently and found yourself wondering, “huh?”

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What Is the Ideal Blog Post Length?

A question that seems to be coming up quite a lot these days is: “So, what IS the perfect length for a blog post?”

TL:DR—it depends.

There are many moving parts involved. Too many, in fact, that we can't weigh in with a definitive number for you. The experts in the industry have their opinions, many grounded in studies they’ve conducted on their own audience. We have our own internal style guide here at Aspiration Marketing, based on our goals for the blog. How about this? We’ll cover the topic in our usual way and leave you to decide for yourself?

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Why Building Your Brand Matters

What is a brand, and importantly, why should you care?

Now, we’re not talking about brand names here, we’re talking about the brand itself. In short, a brand is the emotional response you have when you see something related to a company, person, website, or other entity. It’s the feeling you get when you see a favorite company’s logo. Or when you get a ping that one of your favorite personalities on social media has a new post.

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What Is SEO? (And How To Be Good At It!)

SEO. Three little letters that strike fear in the hearts of marketers everywhere. And yet it seems everybody from the CIO to the head of operations these days is claiming to “do SEO,” so we wanted to take a moment to clear a few things up.

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How to Deal With Angry Customers or Clients

Ah, the angry customer. We’ve all had them, we’ve all been them, but do we all know the best ways to take care of them?

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Six Ways to Earn Respect as a Startup

Got your startup launched and looking for that second round funding? Good on ya! How are you doing on the respect front? Yeah, hadn’t thought about that yet, had you? It’s time.

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Investing in Your Employees: Startup Edition

The numbers don’t lie. According to a recent Gallup poll, a whopping 85% of the general public does not like their job. This combination of those who are simply not engaged and those who are actively disengaged should be an eye opener to you as the leader of a startup.

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What Makes a Good Blog Headline (And How to Write One!)

See how we did that? No? Well, read on and we’ll tell you what it was about that headline that made you want to click through to read this article.

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How to Start a Blog From the Ground Up

The boss says it’s time to get a company blog up and running. Someone introduced them to the idea of inbound marketing and they’re all in. The ball’s in your court, so...now what?

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A Dictionary of Inbound Marketing Terms for Startups

Getting a startup off the ground takes a leap of faith. Often this is a leap off the ground and over edge of a cliff…a really, really high cliff. With this leap comes a whole new world...and a whole new set of words.

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Five Ways to Jumpstart Your Content Marketing Strategy

You do have a content marketing strategy, don’t you? If you can’t remember, or if you’re pretty sure but can’t remember the log in for your company’s Facebook account to check, it’s time to get to work.

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How to Transition to Global Marketing

Ready to go global? No, seriously, are you ready? There’s a lot to think about and take into consideration before making a move like this, are you sure you haven’t missed something?

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About this blog

What do I need to do to grow my business? How do I get more visitors to our site? What are best practices to convert visitors to buyers? How do I grow better and not just bigger? To learn more about mobilizing prospects and increasing sales, achieving significant and sustainable growth, learn more about Aspiration Marketing.

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