When was the last time you checked your blog stats?
We all have that one friend, the one with that one personality quirk that we’re just not sure what to do with. We love everything about them, except that one, seemingly insignificant, yet somehow impossible to ignore, quirk. Does your startup have a quirk like that? If so, or more importantly, if you’re not sure, it’s time for some brand management.
In a very broad sense, all the content you post can be viewed as either talking about yourself or sharing information that benefits others. Your brand is seen either as being primarily about self-promotion or about giving back. To be a winner in the long term you need to be the one who informs the community with useful information.
Seems like just about everybody agrees that content marketing is the marketing strategy of the hour, or year, or decade. Yet surprisingly few are actually doing content marketing. And fewer still are doing it well. Here are some habits to acquire and nurture to become a more effective content creator and bring more of the power of content marketing to your business in 2020.
It's hard to believe a whole year has gone by. We hope you're rounding out December feeling happy and excited about the things to come while also able to look back at 2019 and reflect positively on what you've learned and accomplished.
Here at Aspiration Marketing, we thought today would be a great opportunity to share our top blog posts from the past year. In no particular order, these are our 10 most viewed articles. We look forward to creating and sharing more great content with you in 2020. Drop us a line in the comments section if there's a topic you'd like to see covered. Happy New Year!
Marketing is a dynamic field, this much is well known. What nobody seemed to see coming was the impact of emerging technology on the marketing world over the past few years. Automation, big data, artificial intelligence (and all that it enables), and even the ubiquitous nature of smartphones have all shaped the direction of what was formerly seen as a staid business function.
When it comes to finding ways to improve your own performance, there are myriad options out there. Everything from taking online courses to reading books and blogs. Or you could join a conversation group of fellow marketers and learn from the discussions that ensue. The common thread that you’ll find running through all of the available options is to learn from what other people are doing.
Have you ever heard of “field mouse syndrome?”
Social media provides your brand with a way to get to know your customers while being a strong content distribution channel. So what do you need to do to integrate social media into your content strategy?
It would be pretty audacious of us to think we could dictate which social media platforms you should use, wouldn’t it? We don’t even know what industry you’re in, who your target audience is, or what types of content you’re looking to post. There are a lot of questions we would need to have answers for before we would even consider telling you which channels you should be making use of.
So just what is evergreen content? It's content that is always relevant to your readers, your brand, and your area of expertise. It has a long shelf life. It's shared regularly and does well in SERPs.
It's been nearly a decade since the seemingly endless debate of quality versus quantity in content marketing started appearing everywhere. Let's take a look at the status of this question.
There are a mind-boggling number of ways to advertise your startup. Many are free. Many are not. In fact, some are quite costly. Even if the free methods aren't always the very best way to advertise your business, they can still be incredible tools if you take the time to figure out how to make them work for you. And the free part means your budget doesn't have to take a hit when you experiment with these advertising methods.
The overwhelming consensus in the content marketing universe is that video content is huge and only going to get huger. At the same time, YouTube basically owns the video-sharing platform universe. So if you're contemplating starting to create video content, or are creating it but looking for tips on how to do it best, or at least how not to botch the endeavor, it behooves you to learn about this platform and its ins and outs.
LinkedIn is the biggest B2B social networking channel in the world. It's an excellent platform to use to build an engaged audience. It is also a good place to establish a reputation as a thought leader in your industry and share your company culture with potential new customers.
Content distribution is how you provide content to your audience using various channels and media formats. You should do the research and document a plan for where and how you're going to publish and promote your content before you start producing said content.
The terms "content," "content marketing," "content marketing strategy," "content marketing plan," and other phrases with similar vocabulary are everywhere. They appear in pieces talking about how to establish your brand's presence, build a following, have a successful startup, and just get your brand name known in your market. However, there's a problem.
Here we are, nearing the end of 2019 already. Is it just us, or does it feel like the year only just hit its stride about a month ago? Regardless, it’s Thanksgiving time in the United States, and we at Aspiration Marketing have a lot to be thankful for this year.
In the simplest possible terms, social media marketing and SEO are both tools used within the broader marketing system that is inbound marketing. Once you move past that level, however, it gets a bit more complicated. Let’s start from the beginning.