Specific Tips for Optimal Content Distribution

Content distribution is how you provide content to your audience using various channels and media formats. You should do the research and document a plan for where and how you're going to publish and promote your content before you start producing said content.

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What are the Different Types of Content for Content Marketing?

The terms "content," "content marketing," "content marketing strategy," "content marketing plan," and other phrases with similar vocabulary are everywhere. They appear in pieces talking about how to establish your brand's presence, build a following, have a successful startup, and just get your brand name known in your market. However, there's a problem. 

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What Are We Thankful For?

Here we are, nearing the end of 2019 already. Is it just us, or does it feel like the year only just hit its stride about a month ago? Regardless, it’s Thanksgiving time in the United States, and we at Aspiration Marketing have a lot to be thankful for this year.

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Inbound Marketing, Social Media Marketing, and SEO, Oh My!

In the simplest possible terms, social media marketing and SEO are both tools used within the broader marketing system that is inbound marketing. Once you move past that level, however, it gets a bit more complicated. Let’s start from the beginning.

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Make LinkedIn Work for You: Turning Connections into Customers

How to determine what social media platform is best for your marketing efforts is a significant question for any B2B company to ask. Algorithms and focus change over time. What worked last year may or may not be valid today. But one thing has remained consistent: LinkedIn is ascending as a significant player in social media for the business sphere.

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SEO and Your Startup's Website

Unless a member of your target audience has specifically heard of you, they won't be searching for you by brand name. The most common way they'll be looking is by using a search engine. Search engine optimization (SEO) shouldn't simply be an afterthought, but it should be part of your startup business plan from day 1.

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Is Blogging Dead?

What’s the old saying, “news of my death has been greatly exaggerated?”

We’re seeing the return of a perennial trend, the “blogging is dead, long live blogging!” trope. And this time, we decided to jump in. 

A blog is a tool, and as with any tool, in any toolbelt, the key is to know when to pull out the hammer and when to go with a screwdriver.

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What Do I Do With Old, Outdated Content?

Should you remove old content from your website? Maybe. It depends on several factors. Ask yourself these questions as you identify content you feel could be deleted.

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Brand Personality: What Is Yours and Why Does it Matter?

There’s this one step that a majority of startups seem to pass up as they prepare for launch. And it’s a biggie when it comes to creating lasting connections with your audience—brand personality.

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Most Popular Types of Content for Engagement

Let's define "engagement" broadly as all the ways people can interact with your blog posts and social media. It can be leaving a comment, sharing a post, or mentioning you in a newsletter. It's also engagement if they return to your blog to read the next post or if they subscribe to your newsletter. 

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19 Little Known SEO Hacks for Startups

SEO stands for Search Engine Optimization and refers to the practices that increase both the quantity and quality of traffic to your startup's website by way of organic search engine results. If you do SEO right, you attract visits from people who want or need to read your blog, or who have a question you can answer for them.

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SEO vs. PPC: When to pay and when to optimize?

SEO vs PPC—the debate rages on.

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21 Simple Ways to Immediately Improve Your Twitter Account

If you're running a startup or thinking about launching one, you undoubtedly know that it can help your brand grow if you build a following on social media. That social media presence can also help establish your authority in your niche. Here are some quick ideas, tips, and practices to help you better establish your startup's Twitter presence.

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LinkedIn Hacks for Startup CEOs

The truth is that people connect with people, not companies. The aim of LinkedIn marketing is lead generation, period. You might really love sharing content from your startup's page but remember people connect with people. So you need to market your LinkedIn profile, not just the company page.

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Startups: Don't Forget About Your Current Customers!

The final phase in the inbound marketing funnel is converting your delighted customers into ambassadors, or evangelists, or advocates (pick the term that best fits your brand voice!) for your brand. These are the customers who have found such satisfaction from using your product or service that they go out of their way to recommend you to their peers. In other words, these are very important people in your startup's life!

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HubSpot Hacks: Tracking The Competition

What was that thing your competitor said on Facebook the other day? The comment that had everybody in your industry talking for days?

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What Does Good Customer Service Look Like?

Customer service seems like something any company should be able to do, right? If that were true, the internet would be full of people lauding companies for the outstanding service they provide—rather than the customer support nightmares covering review sites from every continent. With the bar for switching providers dropping lower and lower with each passing technological advancement, effective customer service is absolutely imperative, no matter the size of your company or the number of customers you have.

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Using Inbound to Create a Personalized Experience for Customers

You know that ad you keep seeing while you browse news sites? The one for the accessory for the kitchen widget you bought online last week? Well, that’s one simple example of what we’re talking about today—personalized marketing. 

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How to Build an Online Community for Your Startup

Your competition may be beating you before either of you even launch.

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About this blog

What do I need to do to grow my business? How do I get more visitors to our site? What are best practices to convert visitors to buyers? How do I grow better and not just bigger? To learn more about mobilizing prospects and increasing sales, achieving significant and sustainable growth, learn more about Aspiration Marketing.

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