Serena

Serena

Serena graduated from Christopher Newport University with a B.S in Biology and is currently pursuing her Doctor of Physical Therapy degree. Born and raised in Sicily, she is always looking to soak up some sun and find the best slice of pizza around!
Paid Advertising (PPC)

3 Dirty Little Secrets Your PPC Ad Agency Won't Tell You

Outsourcing your pay-per-click (PPC) campaigns to an agency is a popular and often effective strategy. However, if you're not familiar with how PPC works, it can be difficult to know if you're getting real value for your investment. If your agency isn't transparent about their process, they might be keeping a few secrets that are costing you more than just your ad spend.
Serena
Serena | 4 Min Read

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