It may be surprising to most that marketers from nearly all industries have been using influencers for ages; but it's also surprising to find out some of the common myths that crop up around this type of marketing strategy.
Startups need a well defined marketing strategy and plan just as much as established businesses, perhaps even more so. Learn the basics to get your own marketing up and running on a shoestring budget or less.
Any marketer who’s been around for a while will tell you that the classic A/B test is an invaluable part of any outbound marketing campaign. What they might not mention is that this simple testing method can also be invaluable to your inbound strategy as well.
You may have read that the blog is dead. We beg to differ, in fact we would go so far as to say that the blog is back in a big, big way. Read on for information on how to turn your company blog into a passive source of clients and revenue.
Software providers have the potential to offer a great deal of value to their consumers. How? By educating them on the important questions and challenges that pertain to their industry.
