You’ve just launched your marketing department for your shiny new startup, and at this point it consists of yourself, a developer who also writes, and someone from admin. This is a recipe for potential marketing nightmares, right? Not necessarily.

LinkedIn is by no means a new social media platform. In many ways, it’s not even really a social media platform in the sense that Twitter, Instagram, etc. are. That means marketing here is just a bit...different.

When you hear the word "influencer", what comes to mind? Maybe it's a celebrity, seen on Instagram flaunting the newest gadget or product. Or perhaps to you, an influencer isn't someone who is showing off a product to their followers, but rather is someone who is influencing a certain kind of lifestyle. But what if we said that a so-called influencer could actually be a marketing strategy proven to be effective, whether celebrity or not and regardless of how many followers they have?

Your startup is off the ground and flying—congratulations! Now, time to focus some time and energy on your marketing efforts. What? You don’t have any budget left for marketing campaigns? Hmm, OK, don’t worry, there’s still plenty you can do to start marketing your amazing new widget beyond your initial investors.

Any marketer who’s been around for a while will tell you that the classic A/B test is an invaluable part of any outbound marketing campaign. What they might not mention is that this simple testing method can also be invaluable to your inbound strategy as well.

You may have read that the blog is dead. We beg to differ, in fact we would go so far as to say that the blog is back in a big, big way. Read on for information on how to turn your company blog into a passive source of clients and revenue.

Software providers have the potential to offer a great deal of value to their consumers. Whether it's optimizing recruitment processes, implementing the use of artificial intelligence, or creating a useful customer relationship management tool, software fills gaps to create efficiency and make the day-to-day workload much more productive for clients. Although software providers know the benefits to the product they're producing, they also need to show potential consumers what they're missing out on. By engaging, educating, and developing trust with potential consumers, you can create lasting relationship that increase your success and make for delighted customers.