Examples of SMART Goals: For Business, Marketing, and SEO

Business, marketing, SEO. What do they have in common? Goals....
Jesse
Jesse June 20, 2019 4 minute read
How to Fail at SEO
SEO. Something you vaguely remember dealing with, what was it, back in 2012? Yeah, you’re not alone in neglecting your site’s search engine optimization. We’re here to tell you that SEO is alive and kicking in 2019. In fact, it’s just as important as ever. It’s also as easy to do poorly as ever.
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How to Turn Your Team into Blogging Pros
How often should a B2B company really be blogging? According to HubSpot, "companies that published 16+ blog posts per month got almost 3.5 times more traffic than companies that published between 0 - 4 monthly posts." Publishing once a week or so simply isn't enough for most companies to enjoy the results they seek through corporate blogging. 
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What is Evergreen Content?
Evergreen content, perhaps you’ve seen this phrase being used on your favorite content marketing site recently and found yourself wondering, “huh?”
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What Is the Ideal Blog Post Length?
A question that seems to be coming up quite a lot these days is: “So, what IS the perfect length for a blog post?” TL:DR—it depends. There are many moving parts involved. Too many, in fact, that we can't weigh in with a definitive number for you. The experts in the industry have their opinions, many grounded in studies they’ve conducted on their own audience. We have our own internal style guide here at Aspiration Marketing, based on our goals for the blog. How about this? We’ll cover the topic in our usual way and leave you to decide for yourself?
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Why Building Your Brand Matters
What is a brand, and importantly, why should you care? Now, we’re not talking about brand names here, we’re talking about the brand itself. In short, a brand is the emotional response you have when you see something related to a company, person, website, or other entity. It’s the feeling you get when you see a favorite company’s logo. Or when you get a ping that one of your favorite personalities on social media has a new post.
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What Is SEO? (And How To Be Good At It!)
SEO. Three little letters that strike fear in the hearts of marketers everywhere. And yet it seems everybody from the CIO to the head of operations these days is claiming to “do SEO,” so we wanted to take a moment to clear a few things up.
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What Makes a Good Blog Headline (And How to Write One!)
See how we did that? No? Well, read on and we’ll tell you what it was about that headline that made you want to click through to read this article.
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How to Start a Blog From the Ground Up
The boss says it’s time to get a company blog up and running. Someone introduced them to the idea of inbound marketing and they’re all in. The ball’s in your court, so...now what?
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5 SEO Myths: Debunked
Think of the last time you had a question or were looking to make a purchase. What did you do first? Chances are that you’re in the group of 62% of people who turn to consult with a search engine  before making a purchasing decisions (HubSpot, 2016). Businesses know that their ideal consumers are using Google as a resource, and that the goal is to figure out how to cut through all of the noise and really get people's attention. You’ve probably heard of search engine optimization, or SEO, and you intuitively understand the importance of ensuring you have a good SEO strategy in place. But how does SEO really work, and what does it mean for modern businesses?
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Blog Post Success in 2018
With a couple of thousand blog posts under our belt, it is always fascinating to observe which concoctions are attracting the most visitors, the most interactions, the highest conversions. For this year's review, we've looked at the highest visitor numbers in 2018 from some of our recent projects, generated by our content marketing team.  Fun fact, not all of those posts were generated in 2018.  The one that generated the most traffic this year, more than 40,000 visitors, was written in 2014.  Hint: it seems apesurd. Talk about the long-term benefit of content marketing.....  
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What do I need to do to grow my business? How do I get more visitors to our site? What are best practices to convert visitors to buyers? How do I grow better and not just bigger? To learn more about mobilizing prospects and increasing sales, achieving significant and sustainable growth, learn more about Aspiration Marketing.

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