9 Different Types of Landing Pages

The simple landing page, often maligned yet seemingly never truly understood. There are technically as many types of landing as there are reasons for their use. In an effort to clear up some of the mystery surrounding these powerful marketing tools, here’s a round-up of the top 9 varieties we see in use today. They’re ordered roughly from most to least common (at least in terms of effective use by digital marketers in our experience)....
Jesse
Jesse January 21, 2020 4 minute read
12 SEO Myths That Don't Hold in 2020
Since the first time anyone used the term/acronym SEO (search engine optimization), there have been myths attached to most discussions of how to implement it effectively. Some of the more common myths are recent additions, some have been around a while, some are truly alive and kicking, and some are zombies that just don't give up the ghost.
Read more
9 Fresh Ideas for Your Startup's Marketing Strategy
Digital marketing best practices are ever evolving. Our list of fresh ideas for your startup's marketing strategy includes some evergreen suggestions to apply as well as some cutting edge ideas. Integrate these where appropriate to ramp up your marketing efforts. 
Read more
Startup Case Study: Who's Doing Blogging right?
When was the last time you checked your blog stats?
Read more
12 Tips for Creating Evergreen Content in 2020
So just what is evergreen content? It's content that is always relevant to your readers, your brand, and your area of expertise. It has a long shelf life. It's shared regularly and does well in SERPs.
Read more
Inbound Marketing, Social Media Marketing, and SEO, Oh My!
In the simplest possible terms, social media marketing and SEO are both tools used within the broader marketing system that is inbound marketing. Once you move past that level, however, it gets a bit more complicated. Let’s start from the beginning.
Read more
SEO and Your Startup's Website
Unless a member of your target audience has specifically heard of you, they won't be searching for you by brand name. The most common way they'll be looking is by using a search engine. Search engine optimization (SEO) shouldn't simply be an afterthought, but it should be part of your startup business plan from day 1.
Read more
Is Blogging Dead?
What’s the old saying, “news of my death has been greatly exaggerated?” We’re seeing the return of a perennial trend, the “blogging is dead, long live blogging!” trope. And this time, we decided to jump in.  A blog is a tool, and as with any tool, in any toolbelt, the key is to know when to pull out the hammer and when to go with a screwdriver.
Read more
What Do I Do With Old, Outdated Content?
Should you remove old content from your website? Maybe. It depends on several factors. Ask yourself these questions as you identify content you feel could be deleted.
Read more
19 Little Known SEO Hacks for Startups
SEO stands for Search Engine Optimization and refers to the practices that increase both the quantity and quality of traffic to your startup's website by way of organic search engine results. If you do SEO right, you attract visits from people who want or need to read your blog, or who have a question you can answer for them.
Read more
SEO vs. PPC: When to pay and when to optimize?
SEO vs PPC—the debate rages on.
Read more
Is a Marketing Agency the Right Fit For Your Startup?
Startups have a lot going on. Everyone is multitasking, everyone is wearing multiple hats, and everyone is likely working more hours than they’ll admit to their families. Is marketing one of the arenas causing your startup team’s headaches?
Read more
A Startup's Guide to Backlinks (And Why They Matter So Much!)
Remember last week, when you checked up on your site analytics and noticed a visit from a “referring site?” Upon further investigation, you determined that someone had mentioned your startup in an article about emerging technology and had included a link to one of your landing pages. Cool, huh?
Read more
A Startup's Guide to SEO on a Budget
You understand the importance of SEO in reaching and converting new customers, but you really can't come up with any money to hire an agency to design your startup's SEO strategy and do the work required to get it all going. What can you do?
Read more
How to Create the Best Content for SEO
Any rumors you may have heard about the death of SEO have been vastly overstated. What is true, however, is that the focus has shifted from provider to audience. That means instead of producing product pages, sales one-sheets, and other company-centric content, you need to pivot and create great content that's focused squarely on your target personas.
Read more
Examples of SMART Goals: For Business, Marketing, and SEO
Business, marketing, SEO. What do they have in common? Goals.
Read more
How to Fail at SEO
SEO. Something you vaguely remember dealing with, what was it, back in 2012? Yeah, you’re not alone in neglecting your site’s search engine optimization. We’re here to tell you that SEO is alive and kicking in 2019. In fact, it’s just as important as ever. It’s also as easy to do poorly as ever.
Read more
How to Turn Your Team into Blogging Pros
How often should a B2B company really be blogging? According to HubSpot, "companies that published 16+ blog posts per month got almost 3.5 times more traffic than companies that published between 0 - 4 monthly posts." Publishing once a week or so simply isn't enough for most companies to enjoy the results they seek through corporate blogging. 
Read more
What is Evergreen Content?
Evergreen content, perhaps you’ve seen this phrase being used on your favorite content marketing site recently and found yourself wondering, “huh?”
Read more

About this blog

What do I need to do to grow my business? How do I get more visitors to our site? What are best practices to convert visitors to buyers? How do I grow better and not just bigger? To learn more about mobilizing prospects and increasing sales, achieving significant and sustainable growth, learn more about Aspiration Marketing.

Get blog notifications

Free SEO Report

Recent Posts

Free Inbound Marketing Checklist

 

Find what your looking for

Search our blog posts by keyword