Prominent Content Marketing Tools For Startups

Content is still the most relevant thing on the internet. You win half the battle if your content resonates with your target base. 

Analytics, growth, reach, and response—many factors come into play while determining the content. This is when content marketing tools play a significant role. With content marketing tools, you will know how your content fares on the sites.

Prominent Content Marketing Tools For StartupsWant to learn more about how to use Content Marketing to grow YOUR business?

Besides writing good content for your website, these tools play a significant role in search engine optimization (SEO). In addition, you can learn about buyer personas, engagement, and topics to write about. These tools can go a long way toward making you a successful digital marketer.

Regardless of your website or blog, a content marketing tool is necessary today, especially for startups and new websites. With high-quality content as a priority for more than 80% of marketers, a startup or a new website can establish a solid brand identity and achieve market expertise with the right tools.  

Fortunately, many tools are available today to quickly evaluate your perfect content. So, let's dive in and look at some brilliant content marketing tools for startups.

Prominent Content Marketing Tools for Startups

1. Semrush

Semrush is also an essential tool for content marketing. It is an all-in-one marketing tool designed for digital marketers to optimize websites for organic traffic. 

Plus, it helps track the most popular keywords on Google. With Semrush, you can analyze and create content with a high chance of ranking on the SERP. Besides adjusting technical elements, you can find new opportunities for link building. 

Semrush offers features like an on-page SEO checker, organic traffic insights, site audit, keyword overview, keyword tagging, traffic analytics, etc. 

Price: Starts at $129 per month.

2. HubSpot 

With the topic of content marketing discussed, we can't miss HubSpot. Most marketers trust the tool for content marketing and analytics. HubSpot provides an automated CRM database that updates customer profiles to measure and track their journeys. Besides, it features landing pages and SEO-optimized web pages. 

Effective landing page design can improve conversion rates and attract new users to the site. Beyond this, it can automate workflows to run new email and marketing campaigns. 

Also, it comes with A/B testing and an email analytics feature. The best part is integrating it with different social media platforms and improving engagement. 

Price: Starts free.

3. ChatGPT 

Is ChatGPT worth the hype it's been getting for a year? Well, it may not be your ideal marketing tool for optimization, but it can help with content in many ways. One of the advantages of ChatGPT is content optimization. 

You can proofread and improve your content in seconds. Plus, you can create small marketing content copies in no time. Of course, you need to make edits and corrections, as that does not guarantee accuracy. 

For starters, you can use the tool for writing creative headlines, meta descriptions, and small content. However, relying on the tool for your content copy is not advisable.

Price: Starts at $20 per month.

4. WordPress 

WordPress needs no introduction, as it's the number one content management system. It is one of the most SEO-friendly platforms websites use on the Internet. 

Though not a perfect platform for content marketing, it is perfect for integration. You heard that right—WordPress has thousands of plugins and tools for content marketing.

From improving the SEO score to using keywords, you have many options available. Plus, with SEO plugins, you can extend the optimization capabilities of your new website. WordPress is the most flexible platform for content marketing and optimization. 

Price: Starts at $9 per month.

5. Buffer 

Buffer is the perfect social media and content marketing toolkit for startups. The tool helps build an audience organically. Plus, it provides intuitive marketing tools that can grow businesses. 

Besides sharing click-worthy content, it helps to create an engaged audience base. Buffer publishes the content on time and showcases your work with valuable automated reports. 

Most importantly, it drafts and schedules posts for sharing across social media channels. Apart from saving time, it also improves the social media marketing campaign. If your target is social media optimization, Buffer is an ideal tool. 

Price: Starts at $6 per month.

6. Mailchimp 

Mailchimp is one of the popular content marketing tools targeted toward email marketing. It offers customized templates, so even with no design skills, you can create email templates to connect with customers. 

Plus, it's suitable for all kinds of businesses, whether large enterprises or startups. Mailchimp offers free website and commerce features with unique marketing plans. Besides, you can implement robust A/B testing features with the tool. 

Also, with its automation feature, you can work on complex automated email workflows that can help in re-engagement campaigns. The best part is that you can even customize the signup procedure for new subscribers. Ideally, it offers maximum integration with a simple payment structure. 

Price: Starts at $20 per month.

7. Constant Contact 

Constant Contact is the oldest email marketing platform but the most effective one. It's perfect for startups as it stands out for beginner-friendly features like an intuitive user interface, insightful analytics, pre-built email templates, etc.

The tool is beginner-friendly, and it also integrates with social media platforms. Plus, it features a built-in customer relationship management system.

With the tool, you can understand performance insights and content analytics. The only issue with the tool is that it offers limited customization. Also, it can get expensive for large contact lists. 

Price: Starts at $12 per month.

8. Grammarly 

Those who write content for marketing purposes are aware of the Grammarly tool. This tool empowers AI for content marketing, which works beyond content and helps you with email threads, comments, theses, etc. 

Apart from fixing the grammar, it improves the clarity so that the content is in proper flow and readable. In addition, it integrates with Google Documents and Word to provide content support. 

Grammarly ensures that all the mistakes are polished, giving marketers error-free copy. So, you can make the right impression on readers with this powerful tool.

Price: Starts at $30 per month.

9. Basecamp 

Basecamp is a cloud-based online project management tool that is valuable for content marketing. You can set up a project, track tasks, and manage message boards in Basecamp. 

Besides, it helps create documents on which you can collaborate with others. Plus, you can access these documents on the mobile version. 

Apart from being intuitive, the tool is simple to use and ideal for startups. Most importantly, it helps you integrate with third-party tools for backup and optimization. The tool has free and paid versions, so choose according to your budget. 

Price: Starts at $99 per month.

10. Airtable

With Airtable, you can transform how your business operates. You can alter your data into actionable views like timelines and lists. In addition, its automation feature helps you streamline how your team works. 

With the tool, you can store vast amounts of data in a single place and sort with its customizable features. Besides supporting large-scale data, it helps you sync when it is up-to-date

Though you can use it as a project management tool, it is handy for unique content marketing purposes like influencer insights and editorial calendars. 

Price: Starts at $24 per month.

11. Yoast 

Yoast SEO is more than a marketing tool, as it can help in complete site optimization. The tool can analyze paragraphs to deliver better content. Plus, you can use it for keyword density, as it shows how often the keywords are used in the content. Beyond this, it helps you analyze the readability score of the content. 

Content with more than 60% readability is ideal for the site. Also, it can help with meta descriptions and link building. Yoast SEO tool can help with permalink cleanups, making it easier for people to find your content. The plugin has the built-in ability to share content on social media. 

Price: Starts at $19 per month.

12. Google Analytics 

Google Analytics is an ideal tool to optimize your content marketing campaigns. You can understand your customers better and maximize SEO results with Google Analytics. You can increase your ROI with the real-time analytics and stats-based solutions offered by the tool. Besides reporting and visualization, it features data activation. 

The tool also supports funnel analysis and tag management. The best part is that it supports integrations that can help manage different marketing analytics. 

With this, you will be able to integrate with other Google-partnered products. The tool can provide deeper insights and customized reports for your business needs. 

Price: Free 


Content is the lifeblood of a digital marketing strategy. Content marketing tools can help startups compete with their larger counterparts. From design to collaboration and real-time analytics, staying prepared can help you reach the position you aim for. 

Content marketing tools act as a road map for content strategy and analytics. You can use these tools, whether it is engagement or drawing up new content ideas. Plus, choosing the right tool can make a considerable difference in your digital marketing approach.

Content Marketing Blueprint

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Jigar Agrawal
Jigar Agrawal
Jigar Agrawal is Digital Marketing Manager at eSparkBiz Technologies. He is passionate about anything related to Digital Marketing and Trending Technologies. Wants to unlock the world of technology and Social Media where every day there is a chance of new possibility as well as innovation.

Opinions expressed in this article are those of the guest author. Aspiration Marketing neither confirms nor disputes any of the conclusions presented.


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