Boost Your Digital Marketing Content with Smart Writing Tools

It would be an understatement to say that content is king. It has become extremely important in the digital market, as content is the only element that can make or break your brand’s online presence, from social media posts to blog articles. 

Now, the biggest challenge you would face as a marketer is manually creating unique and high-quality content. But here's the truth. You don't have to manage the content creation process alone, as today you can access smart writing tools.

Smart writing tools, aka AI writing tools, are commonly used today by digital marketers to create, optimize, and deliver content that resonates with the search interests of their intended audiences. 90% of content marketers plan to use AI to support content marketing efforts in 2025, a significant jump from 64.7% in 2023. This indicates a clear industry shift towards leveraging smart technologies to meet the ever-growing demand for high-quality, engaging content.

Tangible benefits drive this adoption: organizations using AI writing tools report an average 59% reduction in time spent on basic content creation tasks and a 77% increase in content output volume within six months of implementation. Imagine the efficiency gains for your team!

If you don’t have much experience with online writing tools and want to boost your marketing content creation process, we’ll urge you to read on this post, as here in this guide, we are going to discuss in detail the various tools that can transform your content creation strategy for good!

Ahrefs AI Content Helper

The AI content helper is a relatively new tool that has been tested and used countless times. It is one of the many utilities in Ahrefs' suite. It has been specifically designed and programmed to make content creation easier for marketers and every user who wants to create something valuable for readers. This AI content helper tool analyzes top-ranking pages on Google and other search engines against your target keyword and then guides you on which topics or subtopics you should cover. The tips from this AI tool would help you ensure that your content is different from that of your competitors and also aligns with your audience's search intent. 

The power of AI in content optimization is clear: content optimized using AI-driven insights generates 83% higher engagement rates than content created through traditional methods, with a 47% increase in time on page and 58% higher social sharing rates. This isn't just about speed; it's about making your content work harder.

It is like having a smart assistant at your service 24/7, helping you avoid missing key points. The tool offers suggestions for generating headings and introductory sections, and you can also find a chat feature for brainstorming ideas.

WordStream's Keyword Tool

When writing marketing-related content, it is important to target the right keywords, or else you will not be able to drive traffic.

Keywords make you visible in the eyes of the search engine, and if you're not using them, it doesn't matter how informative or well-written your copy is; it'll be useless. This is precisely why tools that leverage AI for keyword research are crucial. AI-optimized content achieves average first-page ranking 43% faster than traditionally optimized content and is 78% more likely to rank for multiple keywords, significantly expanding organic reach without additional content production.

The keyword tool by WordStream can help you discover new keywords and performance data to use in your site content. You must search for the main keyword or title you'll be writing on and hit the ‘find keywords' button. The tool would take a few seconds and present you with a complete list of keywords and LSIs relevant to your search query. 

Using keywords with low competition, high search volume, and relevancy can easily elevate your marketing content to the top search results. An important thing to note is that you must avoid keyword stuffing at all costs, as it can damage the readability of your drafts. You must only use keywords where they make the most sense. Expert marketers recommend using keywords in your metadata, title, headers, and introductory passages. 

Open AI’s ChatGPT

ChatGPT is yet another popular AI LLM tool that can offer intelligent suggestions for content creation. This is one of the most commonly used tools today in the digital world. 

The tool is free and can be used for various tasks such as content outlining, writing, and editing. With this AI text generator, you can create full-length blogs within seconds. 

If you are not good at content writing and want to ensure that your drafts are free of common human errors, it is best to leverage ChatGPT. A popular tool, it is very useful for creating blogs, social media posts, ad copies, and even content for landing pages. The prevalence of tools like ChatGPT highlights a broader trend: 71.7% of content marketers use AI for outlining, 68% for content ideation, and 57.4% for drafting content in 2025. This demonstrates how deeply integrated generative AI has become in the content creation workflow.

In addition to creating content, the tool can also be used as your research assistant. You can get answers to search queries and use them in your content. Here, an important thing to note is that AI content generator tools like this one should be used as your creative partner, not as your replacement. This is mainly because these tools are not human and often use robotic language when writing content. This robotic language can sometimes annoy readers and give search engines a negative impression.

There is also the privacy issue, as OpenAI has been very open about its use of ChatGPT's data. 

Rephraser.co’s Text Humanizer

Rephraser.co is another smart writing solution for content writers and marketers who want to ensure their content is polished and perfect for their audience. This website is popular for its rewriting services, but recently introduced a humanizer tool. 

The humanizer AI tool by rephraser.co is a very popular utility for those of you relying on AI generative tools to create content. The tool has been trained to transform robotic text so that it sounds more natural and authentic, as if written by a native writer. 

You can upload the robotic text in the input box and hit the “humanize” button.  The tool will take a few seconds to analyze and revise the text. The humanized version will get more engagement and conversions, so marketers need to use this tool. 

What we like most about this humanizer is that it doesn't just simplify the language of text but edits it so that it would bypass AI detection programs. 

ParaphraseTool.ai

ParaphraseTool.ai is the fourth one on this list. As the name suggests, it is best for paraphrasing and repurposing text. As a content marketer, it is important to understand the importance of consistent content creation and distribution on different channels. 

This AI paraphrasing tool can help you restate text in different words without changing the underlying intent. It allows you to recycle your old blogs and create new content easily without much effort.

You must know that the tool offers different modes for repurposing your existing content for different platforms, such as social media and newsletters. 

What we liked most about this tool is its ability to ensure 100% originality. The anti-plagiarism mode allows you to easily revise your text using unique words and a distinctive style. 

Grammarly AI

Grammarly is also a popular utility on this list. It is an online editing tool that helps you refine content and make it more engaging, persuasive, and, most importantly, grammatically accurate. The tool uses artificial intelligence to identify typos, grammatical blunders, missing punctuation, and stylistic issues.

What we like most about this tool is that it doesn't just highlight errors but also offers real-time suggestions that allow you to improve the quality, readability, and delivery of your content. 

In the digital marketing world, the quality of your content matters a lot as it can make or break your authority. If you want your business to sound credible, ensuring that your content is free of all kinds of human errors is essential. Grammarly can help you remove errors and make stylistic improvements, through which you can make your text enjoyable.

Also, note that if you're using the premium version of Grammarly, you can find unwanted similarities or plagiarism in your marketing content. 

PlagiarismRemover.co

Plagiarismremover.co is the last on this list and probably one of the most important. As the name suggests, this tool can help you remove unwanted plagiarism from your marketing copies, blogs, product reviews, social media captions, and other textual material. 

In the marketing world, you cannot afford the accusation of plagiarism. If your content is similar to your competitors, you'll lose credibility, ranking position, and trust. Therefore, you must remove or rephrase plagiarism using this free tool.

It is essential to understand that plagiarism is not always intentional, so you must always check your work for plagiarism before putting it out. You can rephrase duplicates with this plagiarism remover if you find excessive similarities. 

This tool also relies on NLP and AI, which allows it to rephrase text without changing its intent.

The Future of AI Tools in Marketing

Smart writing tools are cloud-based solutions that can help content marketers automate tasks such as brainstorming, planning, writing, editing, and repurposing. These tools don’t just bring convenience to the table, they can simply transform & uplift the quality of content you create for your audience.

For digital marketers, using online tools is very important as these can help them unlock new levels of efficiency, creativity, and accuracy. Without the help of smart tools and AI in marketing, marketers would waste a lot of their time and valuable resources and would surely miss growth opportunities.

The financial impact is also significant: companies implementing AI-driven content strategies experience an average 20% increase in marketing ROI compared to those using conventional methods, and organizations have reported average cost reductions of 32% after implementing AI content tools. 

While AI offers incredible capabilities, it's worth noting that a study found human-generated content received 5.4x more traffic than AI-generated content. This reinforces the idea that AI should be a powerful assistant, enabling marketers to focus on strategic insights, creative storytelling, and the nuanced human elements that resonate with an audience.

This is why partnering with an agency that is highly skilled in AI-based content marketing tools is a wise investment. Overrelying on these tools can damage the quality of content,  resulting in a loss of audience. One can grow in this competitive space by keeping the human touch alive, and Aspiration Marketing is here to help.