Shelley P.

Shelley P.

Shelley has spent 20 years driving B2B marketing strategies for various organizations. She holds a BA in Communication and a minor in English from The University of Southern Maine. Aside from directing marketing campaigns, Shelley enjoys rolling up her sleeves on the creative side of things with writing and graphic design work.
Sales Enablement

7 Steps to Build an Editorial Calendar That Generates Sales Leads

Creating an editorial calendar shouldn't be a daunting list of random topics and due dates. By shifting your focus to conversion funnels, you can transform your content schedule into a powerful tool for lead generation and search engine optimization.
Shelley P.
Shelley P. | 7 Min Read

Explore by Topic

Select a category below to filter our most popular insights and strategies.