Recruitment Marketing
Pratik Jhunjhunwala
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10 Min Read
Why Your Recruitment Marketing Funnel Leaks Great Candidates
Focusing only on top-of-funnel metrics like clicks and application volume can mask a more significant issue: a leaky recruitment funnel. Qualified candidates often abandon the hiring process not due to a weak employer brand, but because of small, frustrating disconnects between stages, from inconsistent messaging to a cumbersome application process.