Marketer, writer, editor, and lover of a good sentence. To quote the brilliant Albus Dumbledore: “Words are, in my not-so-humble opinion, our most inexhaustible source of magic. Capable of both inflicting injury, and remedying it.”
If you’ve founded a startup, perhaps you feel like a proud new parent. After all, your business is like your baby. While we're sure you’re excited and think your company is the cutest—er, best—around, maybe you’re also confused about the verbiage that comes with marketing your startup. Let us help.