What is Evergreen Content?

Evergreen content, perhaps you’ve seen this phrase being used on your favorite content marketing site recently and found yourself wondering, “huh?”

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What Is the Ideal Blog Post Length?

A question that seems to be coming up quite a lot these days is: “So, what IS the perfect length for a blog post?”

TL:DR—it depends.

There are many moving parts involved. Too many, in fact, that we can't weigh in with a definitive number for you. The experts in the industry have their opinions, many grounded in studies they’ve conducted on their own audience. We have our own internal style guide here at Aspiration Marketing, based on our goals for the blog. How about this? We’ll cover the topic in our usual way and leave you to decide for yourself?

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Why Building Your Brand Matters

What is a brand, and importantly, why should you care?

Now, we’re not talking about brand names here, we’re talking about the brand itself. In short, a brand is the emotional response you have when you see something related to a company, person, website, or other entity. It’s the feeling you get when you see a favorite company’s logo. Or when you get a ping that one of your favorite personalities on social media has a new post.

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What Is SEO? (And How To Be Good At It!)

SEO. Three little letters that strike fear in the hearts of marketers everywhere. And yet it seems everybody from the CIO to the head of operations these days is claiming to “do SEO,” so we wanted to take a moment to clear a few things up.

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How to Deal With Angry Customers or Clients

Ah, the angry customer. We’ve all had them, we’ve all been them, but do we all know the best ways to take care of them?

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Six Ways to Earn Respect as a Startup

Got your startup launched and looking for that second round funding? Good on ya! How are you doing on the respect front? Yeah, hadn’t thought about that yet, had you? It’s time.

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Investing in Your Employees: Startup Edition

The numbers don’t lie. According to a recent Gallup poll, a whopping 85% of the general public does not like their job. This combination of those who are simply not engaged and those who are actively disengaged should be an eye opener to you as the leader of a startup.

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What Makes a Good Blog Headline (And How to Write One!)

See how we did that? No? Well, read on and we’ll tell you what it was about that headline that made you want to click through to read this article.

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How to Start a Blog From the Ground Up

The boss says it’s time to get a company blog up and running. Someone introduced them to the idea of inbound marketing and they’re all in. The ball’s in your court, so...now what?

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About this blog

What do I need to do to grow my business? How do I get more visitors to our site? What are best practices to convert visitors to buyers? How do I grow better and not just bigger? To learn more about mobilizing prospects and increasing sales, achieving significant and sustainable growth, learn more about Aspiration Marketing.

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