It's hard to believe a whole year has gone by. We hope you're rounding out December feeling happy and excited about the things to come while also able to look back at 2019 and reflect positively on what you've learned and accomplished.
Here at Aspiration Marketing, we thought today would be a great opportunity to share our top blog posts from the past year. In no particular order, these are our 10 most viewed articles. We look forward to creating and sharing more great content with you in 2020. Drop us a line in the comments section if there's a topic you'd like to see covered. Happy New Year!
Marketing is the lifeblood of a startup, but there's not a well-delineated "how-to" path. In fact, if you're trying to get your startup off the ground, marketing may seem intimidating at best and impossible at worst. Marketing mistakes happen. There. We said it. They happen to everyone, and they are often unavoidable, especially in your startup's earliest stages. What can you do about it? Read more >>
With the most recent round of algorithm changes Facebook has made, it is more challenging than ever to be a startup and use the networking platform to build an audience. That doesn’t mean it’s impossible. But you do have to pay a bit more attention to what you’re doing.
Here are some general Facebook guidelines for startups. Read more >>
Business, marketing, SEO. What do they have in common? Goals. As in, the goals of each need to line up with the goals of the others, or you’ll have entire departments working at cross-odds. If you find yourself trying to set SEO goals for the coming quarter and running into a wall, we suggest you see what the business goals are for the same time frame. Then check in with the wider marketing department and see how they’re going to assist in reaching those overall business goals. And finally, you can set your SEO goals to align with all of the above. Sound simple? No? OK, let’s dig in. Read more >>
Over time, the blogosphere has become a huge, congested, and noisy space where hordes of blogs are all fighting to get noticed. Readers have adapted to this environment by learning to be expert scanners, and they quickly grew weary of clicking on a compelling headline only to find mediocre content. Most, maybe even 90%, bounce within 10-20 seconds. Read more >>
Software providers have the potential to offer a great deal of value to their consumers. Whether it's optimizing recruitment processes, implementing the use of artificial intelligence, or creating a useful customer relationship management tool, software fills gaps to create efficiency and make the day-to-day workload much more productive for clients. Although software providers know the benefits to the product they're producing, they also need to show potential consumers what they're missing out on. By engaging, educating, and developing trust with potential consumers, you can create lasting relationship that increase your success and make for delighted customers. Read more >>
Lots of startups undervalue the importance of a branding initiative. But we live in a world of unlimited choices. To captivate consumers and capture market share, you need to have a cohesive, memorable, and differentiated brand. Indeed, every startup needs a branding strategy. Read more >>
Traditional marketing, what is starting to be called push marketing, doesn't care about the customer. It's focused on the company and the newest widget it want its customers to buy. Marketing has been all about what this new thing is and does...proving that it possesses all those features the other things can only dream about. Read more >>
You may have read that the blog is dead. We beg to differ, in fact we would go so far as to say that the blog is back in a big, big way. Read on for information on how to turn your company blog into a passive source of clients and revenue. Read more >>
Chances are that, if you're reading this guide, you are either intimidated by the idea of social media marketing or you think you must do it, but hate being torn away from your core business. Or both.
However, neither of these objections need be true. With a little effort, social media can deliver immense returns on your investment and do so in a way that enhances, not distracts, from your company's focus on delivering great products to excited customers.
Today, we would like to share with a few tips for how you can cut through the social media buzzwords, reach your customers, and continue to grow your business. Read more >>
10. Top Tips for Improving Your Website's B2B Conversion Rate
It's time to stop settling for average!
The average B2B conversion rates, i.e., how many of your website's business visitors turn into leads and eventually become customers are tough to come by, because most companies closely guard this information. Figures that are available show that conversion rates are incredibly low, lingering around 2.55%. In that context, a 7% conversion rate might sound downright impressive. That's the average for software/SaaS companies, which often have higher conversion rates because they offer free trials and the like. Yet even with that 7% conversion rate, more than 90% of website visitors are still leaving the site without engaging with the company. Sounds...much less impressive. Read more >>