A Startup's Guide to Lead Generation in 2020

Lead generation in 2020 just may not be all that different than lead generation in 2019. You just need some tweaks to well-tested strategies and some reminders that some old strategies are no longer effective and should be replaced. To summarize in an oversimplified way, effective lead generating strategies involve inbound and content marketing with prudent use of email and some other outbound tactics....
Shelley
Shelley January 16, 2020 4 minute read
12 SEO Myths That Don't Hold in 2020
Since the first time anyone used the term/acronym SEO (search engine optimization), there have been myths attached to most discussions of how to implement it effectively. Some of the more common myths are recent additions, some have been around a while, some are truly alive and kicking, and some are zombies that just don't give up the ghost.
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9 Fresh Ideas for Your Startup's Marketing Strategy
Digital marketing best practices are ever evolving. Our list of fresh ideas for your startup's marketing strategy includes some evergreen suggestions to apply as well as some cutting edge ideas. Integrate these where appropriate to ramp up your marketing efforts. 
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7 Social Media Strategies for Startups
Social media. A phrase that causes shivers to run down the spine of many a startup marketer. Especially if you’re in bootstrap mode and don’t have an actual marketer on staff yet. Honestly, we don’t think that fear is well-founded or justified. Today, we’re going to give you the kick in the pants you need to overcome your hesitations and get your social media marketing strategy in gear.
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Startup Case Study: Who's Doing Blogging right?
When was the last time you checked your blog stats?
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A Startup's Guide to Brand Management
We all have that one friend, the one with that one personality quirk that we’re just not sure what to do with. We love everything about them, except that one, seemingly insignificant, yet somehow impossible to ignore, quirk. Does your startup have a quirk like that? If so, or more importantly, if you’re not sure, it’s time for some brand management.
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18 Ways to Attract More Social Media Followers in 2020
In a very broad sense, all the content you post can be viewed as either talking about yourself or sharing information that benefits others. Your brand is seen either as being primarily about self-promotion or about giving back. To be a winner in the long term you need to be the one who informs the community with useful information.
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12 Habits of Effective Content Creators in 2020
Seems like just about everybody agrees that content marketing is the marketing strategy of the hour, or year, or decade. Yet surprisingly few are actually doing content marketing. And fewer still are doing it well. Here are some habits to acquire and nurture to become a more effective content creator and bring more of the power of content marketing to your business in 2020.
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2019 Best of the Blog: Our Most Read Posts of the Year
It's hard to believe a whole year has gone by. We hope you're rounding out December feeling happy and excited about the things to come while also able to look back at 2019 and reflect positively on what you've learned and accomplished. Here at Aspiration Marketing, we thought today would be a great opportunity to share our top blog posts from the past year. In no particular order, these are our 10 most viewed articles. We look forward to creating and sharing more great content with you in 2020. Drop us a line in the comments section if there's a topic you'd like to see covered. Happy New Year!
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Marketing Trends to Watch in 2020
Marketing is a dynamic field, this much is well known. What nobody seemed to see coming was the impact of emerging technology on the marketing world over the past few years. Automation, big data, artificial intelligence (and all that it enables), and even the ubiquitous nature of smartphones have all shaped the direction of what was formerly seen as a staid business function.
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2019 Marketing Wins (And What We All Can Learn From Them!)
When it comes to finding ways to improve your own performance, there are myriad options out there. Everything from taking online courses to reading books and blogs. Or you could join a conversation group of fellow marketers and learn from the discussions that ensue. The common thread that you’ll find running through all of the available options is to learn from what other people are doing.
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Are you Maximizing All the Features HubSpot Has to Offer?
Have you ever heard of “field mouse syndrome?”
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How Content Marketing & Social Media Work Together
Social media provides your brand with a way to get to know your customers while being a strong content distribution channel. So what do you need to do to integrate social media into your content strategy?
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What's the Best Social Media Platform to Market Your Startup?
It would be pretty audacious of us to think we could dictate which social media platforms you should use, wouldn’t it? We don’t even know what industry you’re in, who your target audience is, or what types of content you’re looking to post. There are a lot of questions we would need to have answers for before we would even consider telling you which channels you should be making use of.
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12 Tips for Creating Evergreen Content in 2020
So just what is evergreen content? It's content that is always relevant to your readers, your brand, and your area of expertise. It has a long shelf life. It's shared regularly and does well in SERPs.
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Quality vs. Quantity: The Content Creation Question in 2020
It's been nearly a decade since the seemingly endless debate of quality versus quantity in content marketing started appearing everywhere. Let's take a look at the status of this question.
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19 Ways to Get Free Advertising for Your Startup
There are a mind-boggling number of ways to advertise your startup. Many are free. Many are not. In fact, some are quite costly. Even if the free methods aren't always the very best way to advertise your business, they can still be incredible tools if you take the time to figure out how to make them work for you. And the free part means your budget doesn't have to take a hit when you experiment with these advertising methods.
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Dos and Don'ts for Using YouTube in 2020
The overwhelming consensus in the content marketing universe is that video content is huge and only going to get huger. At the same time, YouTube basically owns the video-sharing platform universe. So if you're contemplating starting to create video content, or are creating it but looking for tips on how to do it best, or at least how not to botch the endeavor, it behooves you to learn about this platform and its ins and outs.
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Maximize Your Presence on LinkedIn in 2020
LinkedIn is the biggest B2B social networking channel in the world. It's an excellent platform to use to build an engaged audience. It is also a good place to establish a reputation as a thought leader in your industry and share your company culture with potential new customers.
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About this blog

What do I need to do to grow my business? How do I get more visitors to our site? What are best practices to convert visitors to buyers? How do I grow better and not just bigger? To learn more about mobilizing prospects and increasing sales, achieving significant and sustainable growth, learn more about Aspiration Marketing.

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