There’s this one step that a majority of startups seem to pass up as they prepare for launch. And it’s a biggie when it comes to creating lasting connections with your audience—brand personality.
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Let's define "engagement" broadly as all the ways people can interact with your blog posts and social media. It can be leaving a comment, sharing a post, or mentioning you in a newsletter. It's also engagement if they return to your blog to read the next post or if they subscribe to your newsletter.
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SEO stands for Search Engine Optimization and refers to the practices that increase both the quantity and quality of traffic to your startup's website by way of organic search engine results. If you do SEO right, you attract visits from people who want or need to read your blog, or who have a question you can answer for them.
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If you're running a startup or thinking about launching one, you undoubtedly know that it can help your brand grow if you build a following on social media. That social media presence can also help establish your authority in your niche. Here are some quick ideas, tips, and practices to help you better establish your startup's Twitter presence.
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The truth is that people connect with people, not companies. The aim of LinkedIn marketing is lead generation, period. You might really love sharing content from your startup's page but remember people connect with people. So you need to market your LinkedIn profile, not just the company page.
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The final phase in the inbound marketing funnel is converting your delighted customers into ambassadors, or evangelists, or advocates (pick the term that best fits your brand voice!) for your brand. These are the customers who have found such satisfaction from using your product or service that they go out of their way to recommend you to their peers. In other words, these are very important people in your startup's life!
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What was that thing your competitor said on Facebook the other day? The comment that had everybody in your industry talking for days?
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Customer service seems like something any company should be able to do, right? If that were true, the internet would be full of people lauding companies for the outstanding service they provide—rather than the customer support nightmares covering review sites from every continent. With the bar for switching providers dropping lower and lower with each passing technological advancement, effective customer service is absolutely imperative, no matter the size of your company or the number of customers you have.
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You know that ad you keep seeing while you browse news sites? The one for the accessory for the kitchen widget you bought online last week? Well, that’s one simple example of what we’re talking about today—personalized marketing.
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Startups have more challenges than just getting their product in front of potential customers. When you consider that the vast majority of startups fail and the vast majority of funded startups also fail, it's understandable that launching a startup (and succeeding!) is not for the faint of heart. This discussion will set forth some of the challenges facing startups and some thoughts on addressing them.
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As your startup’s CEO and chief bottle washer, you’ve undoubtedly spent a fair bit of time compiling your ideal buyer persona. There’s so much to know about who you’re targeting your widget at, demographics, psychographics, geographics, et al, right? And once you have all of that data sorted, sifted, and parsed, the last thing you want to do is more sorting, sifting, and parsing.
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Facebook is refocusing itself on connecting people with content from friends and family. So Instagram is the new home for brands. Engagement is high, followers are brand-loyal, and you can achieve tangible business goals.
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Real sustained growth isn't about getting lucky. Even a perfect product or service needs a well-executed marketing plan. Good ideas catch on in the market when they're supported by a good strategy.
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Niche marketing is growing in popularity, and for good reason. When done right, it’s a fantastic way to get your message in front of the right people, in the right place, and at the right time. Notice how we said, “when done right?” Yeah, that’s because you’ll often find it much easier to do wrong than right. But never fear, we’re here to help.
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To generate leads and customers from your startup's Facebook page requires that you create your page with a comprehensive strategy that will get you noticed. For example, you can't just choose a picture, you have to pick one that's the right dimensions, is high-resolution, and that represents your brand.
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It’s estimated that on average, 8 out of 10 people will only read your headline. The other 2 will actually scroll through and read the article. Seems insane, right? The take away here is not how short humankind’s attention span has gotten (that’s for another piece), rather it’s how important the headline is for read rates.
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