Why You Should Revisit and Revamp Your Marketing Plan and Goals

Contrary to what seems to be a commonly held belief, content marketing is not a one-and-done operation. Just as content marketing is itself a long-game, you have to be in it for the long haul to see the kinds of amazing results you’ve read about. But then, we hope most of you already know this part....
Jesse
Jesse September 05, 2019 3 minute read
Inbound Lead Generation Techniques for B2B Companies in 2019
“Inbound” and “lead generating” may not be two phrases that you often think of together. Well, it may be time you did. Inbound marketing is a long game, that’s true. However, that doesn’t mean it can’t also work for you in the near term as well, like bringing in quality leads. There are, in fact, many ways inbound marketing tactics can help increase lead generation, for today’s article we’re going to focus in on three primary aspects of your inbound strategy that have a particular impact on lead generation: content, social media presence, and website optimization/SEO.
Read more
Creating Content for Every Stage of The Buyer's Journey
The idea of a content marketing funnel is to create content that resonates with your target market at every stage of their buyer’s journey. Those stages, in case you're new to this topic, are Awareness, Evaluation/Consideration, Conversion/Purchase, and Delight/Retention.
Read more
What Is Brand Storytelling? (And How to Tell Your Story)
How do you grab your audience's attention and maintain  interest in your brand? By employing brand storytelling, of course! But what exactly is brand storytelling and how should you go about telling your startup's story? 
Read more
Three Steps to Finding Your Brand Voice
Brand voice is something that we talk about in passing quite often. What we realized is that the one thing we haven’t covered is how you can establish one for your company. Or for that matter, what exactly a brand voice is in the first place.
Read more
What Is the Content Marketing Funnel?
The marketing tool known as the "funnel" has evolved into the "content marketing funnel" with the unprecedented growth of this new segment of the marketing world. This new version enables content marketers to better support sales by targeting each stage of the funnel with specific content that helps to qualify, nurture, and convert leads into customers. The strategic use of content can open up a lot of doors for marketers and startups.
Read more
How to Create an Email Marketing Plan That Works
There is nothing inherently wrong with marketing emails. The problem is that most companies don’t do them right. Admit it, you've unsubscribed from marketing emails, marked them as spam, and/or had regrets for having opted-in to the email list.
Read more
Should You Run a Giveaway to Market Your Startup?
The concept of using giveaways as part of marketing campaigns has been around forever, and now, in our age of social media, promotions have been touted as the next silver bullet for marketing. What follows is a general discussion about giveaway planning and usefulness.
Read more
How to Tell If Your Content Marketing Efforts Are Working in 2019
Content marketing is a relatively new school of thought in the marketing world, albeit one that’s making waves. The idea appears simple—create engaging, informative content that delights your audience and when they’re ready, they’ll convert to customers. Sounds great, right? But how do you know if it’s working?
Read more
What is the Best and Simplest Blogging Platform in 2019?
Are you launching a startup and looking to start a blog at the same time? This post is for you. Your startup's blog can be contained within the company website, or it can be hosted somewhere else. Maybe you want to keep the blog more personal to you, the CEO, and link it to the company website as you decide what you want it to be.
Read more
Avoid These 17 Startup Marketing Mistakes
Marketing is the lifeblood of a startup, but there's not a well-delineated "how-to" path. In fact, if you're trying to get your startup off the ground, marketing may seem intimidating at best and impossible at worst. Marketing mistakes happen. There. We said it. They happen to everyone, and they are often unavoidable, especially in your startup's earliest stages. What can you do about it?
Read more
Our Best Advice for Marketing Your Startup in 2019
Startup marketing. Words that strike fear in many a new CEO. After all, you’ve invested all of your time, energy, and money into getting the product ready for launch, building your core team, and little things like finding office space. You’ve got nothing left to sink into marketing that shiny new widget you’ve developed. Take it from us, don’t forgo the marketing, if you don’t sell any widgets, what was all that other work for?
Read more
Hey Startups! Do These Three Things on Social Media
In the few short years since it burst on the scene, social media has become an integral part of life in the 21st-century. If you want your startup to truly thrive, it’s pretty much imperative to have a presence in this realm, but that opens up a whole line of questioning based on the single underlying question—Why? Further questions like “what channel should we be on?” and “how active do we need to be?” follow shortly after.
Read more
Is a Marketing Agency the Right Fit For Your Startup?
Startups have a lot going on. Everyone is multitasking, everyone is wearing multiple hats, and everyone is likely working more hours than they’ll admit to their families. Is marketing one of the arenas causing your startup team’s headaches?
Read more
A Startup's Guide to Backlinks (And Why They Matter So Much!)
Remember last week, when you checked up on your site analytics and noticed a visit from a “referring site?” Upon further investigation, you determined that someone had mentioned your startup in an article about emerging technology and had included a link to one of your landing pages. Cool, huh?
Read more
A Startup's Guide to SEO on a Budget
You understand the importance of SEO in reaching and converting new customers, but you really can't come up with any money to hire an agency to design your startup's SEO strategy and do the work required to get it all going. What can you do?
Read more
24 Ideas for Great Social Media Content
Social media is, at heart, a relationship-building tool. But it can also be used to promote content. It's all about finding the balance between self-promotion, sharing useful information, and entertaining your readers.
Read more
15 Habits of Well-Liked Industry Leaders
Being well-liked. It's something we all desire. And we can all think of people in our spheres whom everyone feels comfortable around and whom everyone wants to know better. These people are like magnets. How do they do it? When we break it down, it's because they've worked on and gotten really good at many, if not all of, the following 15 habits.
Read more
How to Create the Best Content for SEO
Any rumors you may have heard about the death of SEO have been vastly overstated. What is true, however, is that the focus has shifted from provider to audience. That means instead of producing product pages, sales one-sheets, and other company-centric content, you need to pivot and create great content that's focused squarely on your target personas.
Read more
Kickstart Your Startup Marketing With These 7 Growth Hacks
Your startup may literally be the best new thing since sliced bread, but if you can't market it, the world will not even be able to find the path to your door.
Read more
Why Quality Case Studies Matter (And How to Create Them)
Humans love stories. We also happen to love data. And what do you get when you mix data with storytelling? For our purposes, a case study.
Read more
How Data Leads to Creating Compelling Content
Content and data? Yep, content and data. Despite how these may seem—at first—to be at odds, data-driven research is a great way to further customize your content to your audience and drive your SEO straight through the roof. There are already a lot of articles out there on data-driven content. Many purport to give you “5 pieces of data you need to know…” before starting a content marketing campaign. While we absolutely support doing pre-campaign research, there is also a strong possibility of you falling into a data rabbit hole and being unable to extricate yourself.
Read more

About this blog

What do I need to do to grow my business? How do I get more visitors to our site? What are best practices to convert visitors to buyers? How do I grow better and not just bigger? To learn more about mobilizing prospects and increasing sales, achieving significant and sustainable growth, learn more about Aspiration Marketing.

Get blog notifications

Free SEO Report

Recent Posts

Free Inbound Marketing Checklist