How often should a B2B company really be blogging? According to HubSpot, "companies that published 16+ blog posts per month got almost 3.5 times more traffic than companies that published between 0 - 4 monthly posts." Publishing once a week or so simply isn't enough for most companies to enjoy the results they seek through corporate blogging.
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The easiest way to fail at content marketing is to not have a strategy. If you do have a content marketing strategy, you’re way ahead of the game and headed toward success. But what happens when you have a strategy and things still go wrong?
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Hey startups, we see you! You're grinding and working hard to get your content into the world. You see other brands—big brands, perhaps—which have huge captive audiences and equally huge budgets, and can afford to tell sweeping stories with their content. Maybe you're intimidated or discouraged. Never fear. We've got some practical tips to help you.
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You’re considered the social media maven of the marketing department, but are you ready to manage the corporate accounts? There’s a lot to keep in mind when it comes to managing an organization’s presence on social media.
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Your startup just got round 2 funding and you’re itching to go. Job assignments have been handed out, everyone is multitasking since you’re still just 8 people, and you’ve just been put in charge of social media and marketing, congratulations! Wait, what?!?!
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Chances are that, if you're reading this guide, you are either intimidated by the idea of social media marketing or you think you must do it, but hate being torn away from your core business. Or both. However, neither of these objections need be true. With a little effort, social media can deliver immense returns on your investment and do so in a way that enhances, not distracts, from your company's focus on delivering great products to excited customers.
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Congrats! You've been hired as a content marketer. The powers-that-be saw something in you, and they thought you would be a good fit for the role. Do you know what that something is?
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Writer’s block. The nemesis of content creators everywhere. Sooner or later, the blank white screen and blinking cursor will taunt you. It happens to the best of us.
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Evergreen content, perhaps you’ve seen this phrase being used on your favorite content marketing site recently and found yourself wondering, “huh?”
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A question that seems to be coming up quite a lot these days is: “So, what IS the perfect length for a blog post?” TL:DR—it depends. There are many moving parts involved. Too many, in fact, that we can't weigh in with a definitive number for you. The experts in the industry have their opinions, many grounded in studies they’ve conducted on their own audience. We have our own internal style guide here at Aspiration Marketing, based on our goals for the blog. How about this? We’ll cover the topic in our usual way and leave you to decide for yourself?
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What is a brand, and importantly, why should you care? Now, we’re not talking about brand names here, we’re talking about the brand itself. In short, a brand is the emotional response you have when you see something related to a company, person, website, or other entity. It’s the feeling you get when you see a favorite company’s logo. Or when you get a ping that one of your favorite personalities on social media has a new post.
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SEO. Three little letters that strike fear in the hearts of marketers everywhere. And yet it seems everybody from the CIO to the head of operations these days is claiming to “do SEO,” so we wanted to take a moment to clear a few things up.
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Ah, the angry customer. We’ve all had them, we’ve all been them, but do we all know the best ways to take care of them?
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Got your startup launched and looking for that second round funding? Good on ya! How are you doing on the respect front? Yeah, hadn’t thought about that yet, had you? It’s time.
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The numbers don’t lie. According to a recent Gallup poll, a whopping 85% of the general public does not like their job. This combination of those who are simply not engaged and those who are actively disengaged should be an eye opener to you as the leader of a startup.
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See how we did that? No? Well, read on and we’ll tell you what it was about that headline that made you want to click through to read this article.
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The boss says it’s time to get a company blog up and running. Someone introduced them to the idea of inbound marketing and they’re all in. The ball’s in your court, so...now what?
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Getting a startup off the ground takes a leap of faith. Often this is a leap off the ground and over edge of a cliff…a really, really high cliff. With this leap comes a whole new world...and a whole new set of words.
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You do have a content marketing strategy, don’t you? If you can’t remember, or if you’re pretty sure but can’t remember the log in for your company’s Facebook account to check, it’s time to get to work.
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Ready to go global? No, seriously, are you ready? There’s a lot to think about and take into consideration before making a move like this, are you sure you haven’t missed something?
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Imagine you’re browsing a news website, getting caught up on the daily rundown of today’s headlines. You’ve just clicked on an article that piqued your interest. Then, all of a sudden you’re rudely interrupted with a pop up video ad. For the the next 20 seconds you’ll be highly annoyed and anxiously awaiting for the ad to disappear. We’ve all been there. Chances are you may be swearing off that company because of their invasive ad and promising to never give them your business. This strategy of advertising as an attempt to generate leads goes against inbound marketing’s method to attract leads in the least invasive way.
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