A free guide to lead generation. Effective strategies involve inbound and content marketing with prudent use of email and some outbound tactics.
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Pay-per-click advertising and inbound marketing can both serve as valuable tools within your overall marketing strategy, but how do you know which one to leverage to grow your business and generate leads? What is better, Inbound versus PPC?
You can prove to your clients they matter to you by managing customer expectations up front.
As social media platforms grow, companies are investing more and more of their marketing budgets there as a way to share content, and build an inbound relationship.
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The concept of using promotions or giveaways as part of marketing campaigns has been around forever, but should you run a giveaway to market your startup?
Episodic content marketing is one way to set your brand apart from the competition.
Inbound marketing traces its roots back hundreds of years. Learn about the history of inbound marketing and why its a strategy that's here to stay.
Inbound marketing can serve as a significant piece to your puzzle in attracting, engaging, and delighting your consumer. It lays a significant and solid foundation for how you do business and interact with potential consumers.
What is the customer experience and how do you make it outstanding? We've got some ideas.
The handoff of customers between the sales team and the customer success team is a large point of friction. There are five key ways to avoid this.
Understanding your customers and how they view their experience with your startup is crucial to your success. Try these ways to get customer feedback.
Here are some quick ideas, tips, and practices to help you better establish and perk up your startup's Twitter presence.