5 Signs Inbound Marketing Might Work for You
As consumers continually change the way in which they make purchases, how do businesses know how to keep up and be seen? It’s marketing’s job to have their finger on the pulse and be knowledgeable about consumer behavior, which means it’s good practice to check in on the strategies you have in place to see what’s going well, what’s not working, and where there may be some opportunities to improve. Whether your business has been around for a co...
Think of the last time you had a question or were looking to make a purchase. What did you do first? Chances are that you’re in the group of 62% of people who turn to consult with a search engine before making a purchasing decisions (HubSpot, 2016). Businesses know that their ideal consumers are using Google as a resource, and that the goal is to figure out how to cut through all of the n ...
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We tend to think of artificial intelligence (AI) in terms of tangible technologies, like robots or even Watson. But most AI-powered technology actually exists in a much more abstract form, in the form of algorithms. And that technology is incredibly important for marketers who wish to stay at the forefront of the industry. Last month we looked at several
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Understanding your customers' wants and needs is the first step to success. All marketers hope for a steady stream of qualified leads that begin their journey to eventually become a delighted customer. Of course, hope isn’t enough. Having a solid strategy for lead generation is important to gain prospects and customers and there are many ways to make sure you don’t have any missed opportun ...
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With a couple of thousand blog posts under our belt, it is always fascinating to observe which concoctions are attracting the most visitors, the most interactions, the highest conversions.
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Marketing is a huge industry these days, with untold numbers of ‘experts’ vying for your attention and your marketing dollars. What to do if you’re looking for a sure way to grow your customer base, and in turn grow your revenue stream? With so many options to market to your existing customers, and lead the search for new ones, it's more difficult than ever to attract an ...
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Artificial intelligence (AI) has long been creeping into marketing technology. Chances are, you use multiple marketing tools that rely on at least some AI, even if you don't know it. As these technologies become more ubiquitous, it's important to understand what they are and how they impact the future of the industry. Here's a look at some key AI-related terms and how they're changing marketing. < ...
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When looking at marketing strategies for your business, it’s crucial to first thoroughly understand your options, and how they operate both independently and in tandem. Are you seeing good traffic metrics for your site, but not seeing those visits convert to sales? Or have you recently seen a decline in website visitors and want to see those numbers increase to their old level? Or ...
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So you've set up your own business and have a website. You have a great product or service and have sold it to your first pilot customers, partners in your network, friends, and family. You get encouragement that your solution is something great and you are ready to conquer the world. What's next, though?
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In the digital world we live in, it’s no wonder more and more business are turning to digital marketing initiatives to meet their bottom line. When it comes to your digital presence, simply being online isn’t enough any more.
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Artificial intelligence (AI) is probably already a trusted tool in your marketing department. In a recent survey conducted by Salesforce, 61% of marketers already use some form of AI, and 27% plan to implement it in 2019. The enthusiasm for AI isn’t just because it’s a “shiny new toy”; it’s because AI offers “smarter inbound,” increasing conversion rates through predictive analytics, perso ...
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It's time to stop settling for average! The average conversion rates for B2B websites are tough to come by, because most companies closely guard this information. Figures that are available show that conversion rates are incredibly low, lingering around 2.55%. In that context, a 7% conversion rate might sound downright impressive. That's the average for software/SaaS companie ...
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Animation. Hero images. Visual randomness. 2019 promises to be an exciting year for web design, as new trends bring a fresh ...
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We’ve all heard and used the adage “client is king”. No matter what sort of business you’re running, you likely understand the sentiment behind that phrase. What the client wants and needs drives the majority of the work you do. So, do you know your client? You probably wouldn’t hesitate to say “yes”. But think about it again. Do you really ...
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Even if you work in sales or marketing, it’s likely that you’re being sold or marketed to more often then you’re selling to others. Whether it’s targeted advertising on your most-frequented websites, or in-person sales pitches at your local stores, you’re almost constantly being asked to consider a panoply of different products and services. Now, let's imagine that ...
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As an inbound marketing tool, your company’s blog is one of its most valuable resources. Not only does it often serve as a prospective client’s initial touch-point with your brand, but your blog can also go a long way in expressing your company’s mission, style, and accomplishments. Are you maximizing this aspect of your marketing platform? Or do you find yourself making the following blogging ...
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