Your startup just got funded, your marketing strategy is in place, and your sales team is ready to go. Or, you were just tasked with a reorganization of the sales and marketing departments. Or, maybe you’ve been promoted to manager, overseeing a team of 150 people spread across 4 locations and two continents...and you’ve discovered that your client database is just as scattered. What’s the common denominator in these scenarios?
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Traditional marketing, what is starting to be called push marketing, doesn't care about the customer. It's focused on the company and the newest widget it want its customers to buy. Marketing has been all about what this new thing is and does...proving that it possesses all those features the other things can only dream about.
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When discussing keywords with most people, they will think of the words typed in a search query. Marketers know that then Google (or another search engine) will use those keywords to generate ads appropriate to people using those keywords. But, if you want to narrow the number of recipients of your ad, you can use negative keywords.
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Customer relationship management, or CRM, is a term used to encompass a wide variety of activities that companies undertake to build, maintain, and nurture trusting relationships between themselves and their customers.
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Content marketing is growing by leaps and bounds in 2019, and with good reason. The internet surfing public is tired of companies forcing products in their faces when all they’re looking for is some help solving a problem.
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Strategy, it’s key to any marketing campaign. That holds true when it comes to content marketing as well. After all, what sort of ROI will you get from tossing your content against a wall to see what sticks?
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Social media has the power to throw even the most seasoned marketer for a loop. But we all know a social media presence is a necessary weapon in your marketing arsenal. So what should you do? Well, being successful on social media starts with what you write and how you write it.
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We are in the business of content marketing. However, we also know that it's important to have an understanding of paid advertising and PPC campaigns. So what is PPC? And how can you use it effectively?
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SEO. Something you vaguely remember dealing with, what was it, back in 2012? Yeah, you’re not alone in neglecting your site’s search engine optimization. We’re here to tell you that SEO is alive and kicking in 2019. In fact, it’s just as important as ever. It’s also as easy to do poorly as ever.
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How often should a B2B company really be blogging? According to HubSpot, "companies that published 16+ blog posts per month got almost 3.5 times more traffic than companies that published between 0 - 4 monthly posts." Publishing once a week or so simply isn't enough for most companies to enjoy the results they seek through corporate blogging.
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The easiest way to fail at content marketing is to not have a strategy. If you do have a content marketing strategy, you’re way ahead of the game and headed toward success. But what happens when you have a strategy and things still go wrong?
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Hey startups, we see you! You're grinding and working hard to get your content into the world. You see other brands—big brands, perhaps—which have huge captive audiences and equally huge budgets, and can afford to tell sweeping stories with their content. Maybe you're intimidated or discouraged. Never fear. We've got some practical tips to help you.
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You’re considered the social media maven of the marketing department, but are you ready to manage the corporate accounts? There’s a lot to keep in mind when it comes to managing an organization’s presence on social media.
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Your startup just got round 2 funding and you’re itching to go. Job assignments have been handed out, everyone is multitasking since you’re still just 8 people, and you’ve just been put in charge of social media and marketing, congratulations! Wait, what?!?!
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Chances are that, if you're reading this guide, you are either intimidated by the idea of social media marketing or you think you must do it, but hate being torn away from your core business. Or both. However, neither of these objections need be true. With a little effort, social media can deliver immense returns on your investment and do so in a way that enhances, not distracts, from your company's focus on delivering great products to excited customers.
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Congrats! You've been hired as a content marketer. The powers-that-be saw something in you, and they thought you would be a good fit for the role. Do you know what that something is?
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Writer’s block. The nemesis of content creators everywhere. Sooner or later, the blank white screen and blinking cursor will taunt you. It happens to the best of us.
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Evergreen content, perhaps you’ve seen this phrase being used on your favorite content marketing site recently and found yourself wondering, “huh?”
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A question that seems to be coming up quite a lot these days is: “So, what IS the perfect length for a blog post?” TL:DR—it depends. There are many moving parts involved. Too many, in fact, that we can't weigh in with a definitive number for you. The experts in the industry have their opinions, many grounded in studies they’ve conducted on their own audience. We have our own internal style guide here at Aspiration Marketing, based on our goals for the blog. How about this? We’ll cover the topic in our usual way and leave you to decide for yourself?
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What is a brand, and importantly, why should you care? Now, we’re not talking about brand names here, we’re talking about the brand itself. In short, a brand is the emotional response you have when you see something related to a company, person, website, or other entity. It’s the feeling you get when you see a favorite company’s logo. Or when you get a ping that one of your favorite personalities on social media has a new post.
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SEO. Three little letters that strike fear in the hearts of marketers everywhere. And yet it seems everybody from the CIO to the head of operations these days is claiming to “do SEO,” so we wanted to take a moment to clear a few things up.
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