When it comes to making a name for yourself within your industry, social networking is crucial. To become a trusted voice among your peers, or a thought leader within your segment, there is one platform on which you need to focus your social networking efforts—LinkedIn.
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Getting your first marketing job can be difficult even under normal circumstances. Marketing is a competitive field and because almost every other industry deploys marketing in some form or fashion, the ability to stand out in a crowd amongst marketing professionals 2, 3, or even 10 years your senior requires innovative, outside-the-box thinking. But what about landing your first marketing job under not normal or unusual circumstances? Like, for example, a global pandemic that altered the way we interact with each other, significantly limited movement or travel, and dealt a seismic blow to the world economy?
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Email marketing has changed quite a lot in recent years. Its reputation has as well, cycling from a legitimate means for companies to stay in touch with their customers in the early days, through a period of being seen as spammy if not a bit scammy, and back to a fantastic way to keep customers engaged.
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Startup culture and productivity have a long-standing love/hate relationship. On the one hand, there’s a lot to get done. On the other hand, there’s never enough time and something always seems to get lost in the crunch.
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With all the talk about content marketing, blogs, and the importance of SEO to a well-rounded marketing strategy—it can be easy to forget about the standbys. Like being able to craft solid sales copy.
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OK, let’s see. You’ve got your blog up and running. Your social media presence is building steam. And your contact/lead database is growing daily. Cool. What’s next?
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What do you think of when you read the words “meta description, alt text, indexing, and crawl?” If you didn’t say “SEO,” this post is for you.
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There’s no debate that when it comes to creating a lasting impression and trusted relationship, a face-to-face approach is best. Whether it’s a pitch meeting, a conference, or a trade show, nothing replaces the human touch for getting a deal done. In fact, when it comes to the realm of event marketing, over 75% of content marketers say that it’s single-most effective marketing channel in their arsenal.
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SEO is a touchy subject. Like any aspect of the tech world, there are supporters, detractors, and those who say “Bah, who needs it!” Here at Aspiration Marketing, we’re firmly in the former camp, in that we see SEO as a key tool for any content marketing endeavor. Without a grounding in the fundamentals, there is simply no way your content will gain traction and bring you the organic traffic and conversions you’re looking for.
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During the early days of starting your business, I bet that coming up with a brand might be the last thing on your mind. You’re too busy figuring out your product, finding your audience, sorting out your funding, and working out the logistics of getting the product/service into market. The font and colour scheme of your startup is an likely an afterthought.
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Many startups are finding success with integrated social media campaigns. What is an “integrated social media campaign,” you ask? A fancy way of saying they’re using the online world to attract and engage real-world people with their real-world products. While this sounds rather obvious at first glance, it’s actually a rather nuanced approach to marketing on social media that is only recently gaining steam.
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As an entrepreneur and startup founder, it’s always good to keep on top of the latest industry trends and best practices to make sure that you’re ahead of the curve.
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Customer relationship management, or CRM, is a term used to encompass a wide variety of activities that companies undertake to build, maintain, and nurture trusting relationships between themselves and their customers. We've put together this post to include everything you need to know about CRM, from what it is, to how to maintain your CRM database.
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In a recent post we introduced you to SmartDreamers*, a startup in the recruitment marketing automation sector who we feel is seeing great returns on their content marketing efforts. Specifically, we discussed their blog and the ways they’re getting it so right.
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Social media is everywhere, and it isn't going anywhere. So even if your products and services are decidedly "low tech" you need to have a social media presence. With a well-planned social media campaign you create brand awareness, lay the foundation upon which to build a community, and drive sales. To help you in acing a social media strategy, here are 15 ideas to start your creative juice flowing and inspire you to create your own campaign ideas.
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We know, that headline sounds a bit...drastic, right? But this exact question is being raised all around the internet these days, so we thought it prudent to give you our take on the situation. And while it may sound like the sort of question that warrants a simple Yes or No, the reality is that it’s actually quite a bit more complicated.
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Have you seen and tried the new "Invite Connections" feature on LinkedIn? If you are an Administrator of your company page, you can now invite your (personal) connections to follow your (company) page. It’s an easy way to grow your company's following and have your company's messages appear in your contacts' message feed.
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