There are a mind-boggling number of ways to advertise your startup. Many are free. Many are not. In fact, some are quite costly. Even if the free methods aren't always the very best way to advertise your business, they can still be incredible tools if you take the time to figure out how to make them work for you. And the free part means your budget doesn't have to take a hit when you experiment with these advertising methods.
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The overwhelming consensus in the content marketing universe is that video content is huge and only going to get huger. At the same time, YouTube basically owns the video-sharing platform universe. So if you're contemplating starting to create video content, or are creating it but looking for tips on how to do it best, or at least how not to botch the endeavor, it behooves you to learn about this platform and its ins and outs.
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LinkedIn is the biggest B2B social networking channel in the world. It's an excellent platform to use to build an engaged audience. It is also a good place to establish a reputation as a thought leader in your industry and share your company culture with potential new customers.
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Content distribution is how you provide content to your audience using various channels and media formats. You should do the research and document a plan for where and how you're going to publish and promote your content before you start producing said content.
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The terms "content," "content marketing," "content marketing strategy," "content marketing plan," and other phrases with similar vocabulary are everywhere. They appear in pieces talking about how to establish your brand's presence, build a following, have a successful startup, and just get your brand name known in your market. However, there's a problem.
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Here we are, nearing the end of 2019 already. Is it just us, or does it feel like the year only just hit its stride about a month ago? Regardless, it’s Thanksgiving time in the United States, and we at Aspiration Marketing have a lot to be thankful for this year.
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In the simplest possible terms, social media marketing and SEO are both tools used within the broader marketing system that is inbound marketing. Once you move past that level, however, it gets a bit more complicated. Let’s start from the beginning.
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How to determine what social media platform is best for your marketing efforts is a significant question for any B2B company to ask. Algorithms and focus change over time. What worked last year may or may not be valid today. But one thing has remained consistent: LinkedIn is ascending as a significant player in social media for the business sphere.
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Unless a member of your target audience has specifically heard of you, they won't be searching for you by brand name. The most common way they'll be looking is by using a search engine. Search engine optimization (SEO) shouldn't simply be an afterthought, but it should be part of your startup business plan from day 1.
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What’s the old saying, “news of my death has been greatly exaggerated?” We’re seeing the return of a perennial trend, the “blogging is dead, long live blogging!” trope. And this time, we decided to jump in. A blog is a tool, and as with any tool, in any toolbelt, the key is to know when to pull out the hammer and when to go with a screwdriver.
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Should you remove old content from your website? Maybe. It depends on several factors. Ask yourself these questions as you identify content you feel could be deleted.
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There’s this one step that a majority of startups seem to pass up as they prepare for launch. And it’s a biggie when it comes to creating lasting connections with your audience—brand personality.
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Let's define "engagement" broadly as all the ways people can interact with your blog posts and social media. It can be leaving a comment, sharing a post, or mentioning you in a newsletter. It's also engagement if they return to your blog to read the next post or if they subscribe to your newsletter.
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SEO stands for Search Engine Optimization and refers to the practices that increase both the quantity and quality of traffic to your startup's website by way of organic search engine results. If you do SEO right, you attract visits from people who want or need to read your blog, or who have a question you can answer for them.
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If you're running a startup or thinking about launching one, you undoubtedly know that it can help your brand grow if you build a following on social media. That social media presence can also help establish your authority in your niche. Here are some quick ideas, tips, and practices to help you better establish your startup's Twitter presence.
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The truth is that people connect with people, not companies. The aim of LinkedIn marketing is lead generation, period. You might really love sharing content from your startup's page but remember people connect with people. So you need to market your LinkedIn profile, not just the company page.
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The final phase in the inbound marketing funnel is converting your delighted customers into ambassadors, or evangelists, or advocates (pick the term that best fits your brand voice!) for your brand. These are the customers who have found such satisfaction from using your product or service that they go out of their way to recommend you to their peers. In other words, these are very important people in your startup's life!
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