We tend to think of artificial intelligence (AI) in terms of tangible technologies, like robots or even Watson. But most AI-powered technology actually exists in a much more abstract form, in the form of algorithms. And that technology is incredibly important for marketers who wish to stay at the forefront of the industry. Last month we looked at several
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Understanding your customers' wants and needs is the first step to success. All marketers hope for a steady stream of qualified leads that begin their journey to eventually become a delighted customer. Of course, hope isn’t enough. Having a solid strategy for lead generation is important to gain prospects and customers and there are many ways to make sure you don’t have any missed opportun ...
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With a couple of thousand blog posts under our belt, it is always fascinating to observe which concoctions are attracting the most visitors, the most interactions, the highest conversions.
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Marketing is a huge industry these days, with untold numbers of ‘experts’ vying for your attention and your marketing dollars. What to do if you’re looking for a sure way to grow your customer base, and in turn grow your revenue stream? With so many options to market to your existing customers, and lead the search for new ones, it's more difficult than ever to attract an ...
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Artificial intelligence (AI) has long been creeping into marketing technology. Chances are, you use multiple marketing tools that rely on at least some AI, even if you don't know it. As these technologies become more ubiquitous, it's important to understand what they are and how they impact the future of the industry. Here's a look at some key AI-related terms and how they're changing marketing. < ...
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When looking at marketing strategies for your business, it’s crucial to first thoroughly understand your options, and how they operate both independently and in tandem. Are you seeing good traffic metrics for your site, but not seeing those visits convert to sales? Or have you recently seen a decline in website visitors and want to see those numbers increase to their old level? Or ...
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So you've set up your own business and have a website. You have a great product or service and have sold it to your first pilot customers, partners in your network, friends, and family. You get encouragement that your solution is something great and you are ready to conquer the world. What's next, though?
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In the digital world we live in, it’s no wonder more and more business are turning to digital marketing initiatives to meet their bottom line. When it comes to your digital presence, simply being online isn’t enough any more.
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Artificial intelligence (AI) is probably already a trusted tool in your marketing department. In a recent survey conducted by Salesforce, 61% of marketers already use some form of AI, and 27% plan to implement it in 2019. The enthusiasm for AI isn’t just because it’s a “shiny new toy”; it’s because AI offers “smarter inbound,” increasing conversion rates through predictive analytics, perso ...
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